Senior Development Officer, Annual Program

Brain Tumour Foundation of Canada; London; On-site; CAD 70,000 - 90,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Paid vacation and sick days

Wellness days

Professional development

Job summary

Brain Tumour Foundation of Canada is seeking a Senior Development Officer to lead national annual giving programs, including monthly giving, In Memoriam and Tribute Giving, in collaboration with Marketing & Communications.

Reporting to the Director of External Relations, you will develop strategic campaigns, manage donor relations, analyze performance data, and coordinate budgets to grow donor engagement and annual fund revenue across Canada.

Qualifications

• University degree in communications, marketing, business or arts and humanities; a CFRE is an asset.
• 4+ years of annual program experience.
• Proven experience planning, managing and executing fundraising campaigns.
• Demonstrated experience with analytics, testing and segmentation.
• Strong organizational and analytical skills with the ability to leverage data and reporting.
• Creative, inquisitive, and strong communication (writing) skills using a donor-centred approach.
• Solutions oriented, with strong problem-solving abilities.
• Excellent project management, process development and logistical planning.
• Proficiency with CRM systems and digital marketing tools including Raiser’s Edge and Raisin.
• Service oriented with strong interpersonal and collaborative skills.

Responsibilities

• Develop, execute and manage annual giving programs and campaigns.
• Plan, manage and coordinate annual fundraising initiatives across print and digital.
• Collaborate with marketing and communications on integrated fundraising campaigns.
• Create and manage a donor Welcome Program and donor database.
• Manage revenue and expense budgets for campaigns and projects.
• Attend Foundation events as required and serve as an ambassador for the organization.

Skills

Analytics

Testing

Segmentation

CRM systems

Raiser’s Edge

AKA Raisin

Donor-centred communication

Project management

Interpersonal skills

Education

University degree in communications, marketing, business or arts and humanities, a CFRE an asset.

Tools

CRM systems

Job description

For over 40 years, Brain Tumour Foundation of Canada (BTFC) has been dedicated to supporting,

educating, and empowering everyone affected by a brain tumour while funding research and

advocating for better outcomes. Our vision is to find the cause of and a cure for brain tumours while

improving the quality of life for those affected.

The Role:

The Senior Development Officer will plan, implement, manage and optimize a comprehensive

annual giving plan that includes recurring and monthly giving programs, as well as In Memoriam and

Tribute Giving. The incumbent will also work alongside their colleagues in Marketing &

Communications to support the development of fundraising activities related to national marketing

initiatives.

The Senior Development Officer reports to the Director of External Relations and works closely and

collaboratively with all the teams across the Foundation.

Key Responsibilities:

• In partnership with the Director, External Relations, develop, execute and manage annual giving strategic programs and campaigns that increase donor participation, engagement and annual fund revenue (acquisition and special appeals; monthly giving; in Memoriam/In Tribute giving).
• Plan, manage and coordinate annual fundraising initiatives (print and digital) include special requests, holiday appeal, monthly giving, In Memoriam/In Tribute giving, as well as marketing campaigns with special donation requests.
• Collaborate with marketing and communications to create and deliver integrated fundraising campaigns across multiple channels including advertising.
• Develop and manage a donor Welcome Program to build donor data base.
• Create and manage revenue and expense budgets for campaigns and annual projects.

Donor relations

• Approach all work using a donor-centred philosophy including all solicitation and donor relations materials.
• Contribute to the development and management of the Foundation’s donor relations programs including acknowledgements, stewardship and recognition.
• Develop and execute strategic initiatives that steward annual donors.
• Develop, review, edit and manage print and digital content development using donorcentred practices to enhance revenue.
• Contribute to the planning and development of bi-annual donor Foundation newsletter.

Analysis, testing and segmentation

• Monitor and analyze annual giving and donor engagement performance, leveraging data, analytics and emerging technologies to identify trends, test, learn and continuously to inform future strategies.
• Explore and embrace opportunities for testing and segmentation to improve engagement, improve donor retention, loyalty, lifetime value and increase revenue.
• Develop and implement strategies that move donors through the pipeline and annually
• Using organizational KPIs, monitor and report on performance metrics.

Collaborations and Partnerships

• Collaborate with Manager, Database Operations & Strategy to pull accurate and segmented listing and maintain accurate donor records, appeal and campaign reporting as well as annual growth and retention rates.
• Partner with Marketing & Communication to execute aligned messaging, storytelling, and branding across all annual giving touchpoints that support annual giving goals.
• Identify and cultivate suppliers and partners in support of the Foundation’s goals.
• Serve as a member of the fundraising and External Relations team to advance all Foundation initiatives.

Collaboration and cross-organizational alignment

• Perform other duties as assigned to support the Foundation’s priorities and operations.
• Attend Foundation events as required and serves as a key ambassador for the organization.
• Model and promote the principles of the Foundation’s Collaboration Charter in all interactions, decisions, and working relationships.

Performance Outcomes:

• Fundraising impact: Plans progressively increase donor database and revenue.
• Donor Retention: Creative and effective fundraising approaches lead to improved donor
• Brand awareness and reach: Plans and content development improve brand awareness nationally.
• Efficiency: reduced expenses, effective use of resources, collaborative and streamlined processes, strong cross-team alignment.

Qualifications, Skills & Experience:

• University degree in communications, marketing, business or arts and humanities, a CFRE an asset.
• 4+ years of annual program experience.
• Proven experience planning, managing and executing fundraising campaign.
• Demonstrated experience with analytics, testing and segmentation.
• Strong organizational and analytical skills with the ability to leverage data and reporting to
• Creative, inquisitive, and strong communication (writing) skills using a donor-centred approach.
• Solutions oriented, with strong problem-solving abilities.
• Superb project management, process development and logistical planning skills.
• Proficiency with CRM systems, (Raiser’s Edge & AKA Raisin) digital marketing tools and analytics platforms.
• Service oriented with strong interpersonal and collaborative skills.

Why Join Brain Tumour Foundation of Canada?

We offer a competitive total rewards package designed to support your health, financial well-being, and work-life balance, including:

• Comprehensive health, dental, and vision coverage
• Paid vacation, sick days, and wellness days
• Professional development and learning opportunities
• A collaborative, supportive team culture where your work makes a meaningful impact

If you are passionate about making a positive impact and committed to excellence, we would like to

hear from you.

Applications are due by October 13th

We thank all those who apply but only those selected for further consideration will be contacted.

Brain Tumour Foundation of Canada is an equal opportunity employer and is committed to the

principles of inclusion, diversity, equity, and access. To learn more, please visit our website at www.braintumour.ca.