Senior Designer, Social

Publicis Groupe; Toronto; On-site; CAD 85,000 - 90,000; Full time

Job summary

Publicis Canada in Toronto seeks a Senior Designer who understands social as a language, not just a channel. You will craft social-first work across campaigns and partnerships, translating culture and platform insights into bold, ownable visuals while collaborating with cross-functional teams to ship high-impact work.

You bring 5+ years in a creative or social agency, a strong portfolio, and mastery of layout, motion, and storytelling.

Qualifications

• 5+ years of experience in a creative or social agency.
• A strong portfolio showing social-first design and platform fluency.
• Strong skills in layout, typography, colour, composition, motion, and digital storytelling.
• Deep understanding of how brands show up across social platforms.
• Platform fluency across Meta, TikTok, YouTube, LinkedIn, and emerging channels.
• Proficient with Adobe Creative Suite, Figma, Google Slides, and Keynote.
• Able to communicate design concepts clearly and defend decisions.
• Strong problem-solving and rapid adaptation skills.
• Excellent organizational abilities and capacity to lead multiple projects.
• Experience mentoring junior designers or creatives.
• Curiosity with AI tools such as Firefly, Midjourney, ChatGPT is a plus.
• Solid eye for internet culture and evolving formats.
• Accountable, collaborative, and calm under pressure.

Responsibilities

• Design social-first content across campaigns, briefs, and brand moments.
• Translate culture and platform insights into timely, ownable visual ideas.
• Develop design concepts, visual systems, moodboards, mockups, and production-ready assets.
• Excel in layout, typography, color, composition, motion, and digital storytelling.
• Adapt brand systems to platform-native formats across TikTok, Instagram, YouTube, LinkedIn.
• Present design thinking with visuals, explanations, and context to teams and clients.
• Interpret feedback and translate stakeholder input into stronger creative work.
• Collaborate with creative, strategy, account, media, production, and creator teams.
• Manage multiple projects and deadlines while maintaining high quality.
• Mentor junior designers and provide constructive feedback.
• Leverage AI tools to support exploration, pitches, and production efficiencies.

Skills

Social-first design

Brand visual systems

Platform fluency

Motion design

Typography & layout

Communication of design concepts

Creative problem-solving

Organizational skills

Mentoring juniors

AI tool curiosity

Tools

Adobe Creative Suite

Figma

Google Slides

Keynote

Job description

Company description

Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations.The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency's social club, hosting events as wide reaching as Curling, Trivia Nights and more.

Overview

We're looking for a Senior Designer who really understands social.
Based in Toronto, you'll work for brands that want to show up in culture, not just post into the
void. This isn't about maintaining calendars, it's about creating work people actually care about.
This role is for a visual thinker, maker, and social-native designer who can turn audience
behaviour, platform trends, brand systems, and cultural moments into work people actually
notice.
You'll design across always-on content, campaigns, creator partnerships, social toolkits, pitch
work, and integrated brand moments — bringing strong taste, strong craft, and a clear point of
view to everything you make.
You'll work closely with art directors, copywriters, strategists, account leads, media, production,
community, and creator partners to make work that moves quickly without losing its quality.
We're a growing agency, which means no passengers. You'll have real influence on how we
work, what we make, and how we grow. If you like building as you go, you'll feel right at home.
And yes, this role is deeply plugged into culture. You're across platforms, creators, trends, and
shifts in behavior before they hit the mainstream. More importantly, you know what's worth
acting on, and what's just noise.
If you're excited by the idea of shaping standout work, building something meaningful, and
leaving your mark on a fast-moving agency, we should talk.

Responsibilities

• Design social-first creative across always-on content, campaigns, creator partnerships,
  pitches, and integrated brand moments.
• Translate cultural, behavioural, and platform insights into visual ideas that feel timely,
  ownable, and built for how people use social.
• Develop design concepts, visual systems, moodboards, storyboards, mockups, social
  templates, presentation designs, and production-ready assets.
• Bring strong craft to layout, typography, colour, composition, hierarchy, motion, image
  treatment, and digital storytelling.
• Adapt brand systems into platform-native creative across TikTok, Instagram, YouTube,
  LinkedIn, and emerging channels.
• Clearly present design thinking and rationale to internal teams and clients using visual
  references, written explanation, and strategic context.
• Interpret feedback, identify the real ask, and translate stakeholder input into stronger
  creative work.
• Partner closely with creative, strategy, account, media, production, community, and
  creator teams from brief through delivery.
• Manage multiple projects, deadlines, feedback rounds, and deliverables while
  maintaining accuracy, consistency, and high creative standards.
• Mentor junior designers and creatives through clear direction, constructive feedback, and
  support that helps them grow.
• Use AI tools thoughtfully to support visual exploration, storyboards, pitch concepts,
  presentation design, mockups, custom assets, and production efficiencies.

Qualifications

• 5+ years of experience in a creative agency, social agency, digital agency, design studio, content studio, or comparable creative environment.
• A strong portfolio that demonstrates social-first design, visual craft, platform fluency, and ability to bring ideas from concept through execution.
• Strong design skills across layout, typography, colour, composition, motion, image-making, presentation design, and digital storytelling.
• Deep understanding of how brands show up across social platforms, including organic, paid, creator-led, and campaign content.
• Demonstrated platform fluency across Meta, TikTok, YouTube, LinkedIn, and emerging channels, including formats, behaviours, specs, and best practices.
• Strong working knowledge of tools such as Adobe Creative Suite, Figma, Google Slides, Keynote, and relevant social or creator tools.
• Ability to communicate design concepts clearly, defend creative decisions, and translate feedback into actionable design improvements.
• Strong creative problem-solving skills, with the ability to explore multiple concepts, adapt quickly, and protect the integrity of the idea.
• Strong organizational skills, with the ability to manage multiple projects, timelines, feedback loops, and production needs in a fast-moving environment.
• Experience mentoring junior designers or creatives, giving constructive feedback, and leading by example.
• Curiosity and working fluency with AI tools such as Adobe Firefly, Midjourney, ChatGPT, Gemini, RunwayML, or similar platforms is an asset.
• A strong eye for internet culture, visual culture, creators, entertainment, emerging formats, and how technology is changing creativity.
• Proudly accountable, collaborative, calm under pressure, and excited to make work people actually want to spend time with.

Additional information

Salary
Transparency matters to us. The salary range for this position is CAD $85K - 90K per
year. Actual compensation within this range will be based on a variety of factors, including
relevant experience, knowledge, skills, and applicable certifications. This range reflects what we
reasonably expect to offer based on current market data.
AI Use
We use artificial intelligence tools to support parts of our hiring process, such as reviewing
applications or analysing resumes. These tools assist our recruitment team but never replace
human decision-making. We believe in a human-first approach, where your experience and
potential are recognised by people.
Publicis Canada is committed to building a diverse workforce representative of our community.
We encourage and are pleased to consider all qualified candidates, without regard to race,
colour, citizenship, religion, sex, marital/family status, sexual orientation, gender identity,
Aboriginal status, age, disability, or persons who may require an accommodation, to apply. If
you require a specific accommodation, please contact Human Resources.
We're committed to building a diverse and inclusive workplace. Accommodations are available
throughout the hiring process upon request.