Senior Demand Generation Marketing Manager

Noibu; Toronto; Hybrid; CAD 85,000 - 105,000; Full time

Job summary

A leading technology firm in Toronto is seeking a Senior Demand Generation Marketing Manager to enhance customer acquisition and revenue growth. The position involves executing innovative marketing initiatives, leading campaigns across various channels, and collaborating closely with the marketing team. The ideal candidate has over 4 years in B2B SaaS marketing, with a focus on data-driven strategies. Competitive compensation and unlimited time off are offered.

Benefits

Employee Stock Options

Unlimited time off

Flexible working hours

Health and wellness benefits

Social engagement activities

Qualifications

• 4+ years of experience in demand generation marketing for B2B SaaS.
• Proven track record of managing multi-channel campaigns.
• Experience in scaling event marketing efforts.

Responsibilities

• Identify and prioritize growth channels using data-driven approaches.
• Develop and implement marketing strategies in collaboration with the Director of Marketing.
• Own and execute paid media campaigns on various platforms.
• Support organic growth and data analysis.
• Plan targeted campaigns to acquire high-value B2B customers.

Skills

B2B marketing expertise

Campaign management

Data analysis

Team collaboration

AI tools utilization

Job description

Noibu is Canada's Capital city's fastest-growing technology company. We help brands recover millions of dollars in lost sales every day by helping them detect, manage, and resolve critical errors on their online stores. Some of our customers include Louis Vuitton, Cartier, Mont Blanc, Air Transat, and Guess Jeans.

We're a dedicated team driven by four values: Customer Obsession, Quality, Results-Oriented, and Accountability. In 2023, we were recognized as the Globe and Mail's 8th Fastest Growing Company, 12th in Deloitte Technology Fast 500, #2 in Deloitte's Fast 50 in Canada for Technology, #4 on Forbes Canada's Best Startup Employers, and are Great Place to Work Certified in Canada. If you're interested in joining a team poised for greatness, we encourage you to apply!

As a Senior Demand Generation Marketing Manager at Noibu, you'll be the driving force behind our strategy to boost customer acquisition, engagement, and revenue growth. Your role involves crafting and executing innovative marketing initiatives, focusing on channels that resonate with our ecommerce personas. You'll have ownership and accountability for executing end-to-end campaigns, ensuring their success and impact.

You will work closely with the Director of Marketing, Content Marketing Manager, Design support, and Sr. Product Marketing Manager to drive marketing sourced pipeline and revenue.

Please note: this role is hybrid in Toronto. While Noibu is Ottawa-based, we have a co-working space in downtown Toronto for the marketing team, and the expectation is that this candidate will work hybrid from this office.

What you'll be doing:

• Identifying and prioritizing key growth channels using a data-driven approach to optimize performance continually.
• Developing and implementing DG + Growth marketing strategies aligned with business objectives in collaboration with the Director of Marketing and GTM functions.
• Owning and executing paid media campaigns on platforms such as LinkedIn, Reddit, and Google Ads, managing diverse campaigns and budgets effectively.
• Supporting organic growth, email marketing, data analysis, CRO, and growth hacking initiatives.
• Planning and executing targeted campaigns to acquire high-value B2B customers.
• Implementing and optimizing event marketing, paid media advertising, content distribution, and other customer acquisition tactics.
• Leveraging AI tools to streamline workflows, enhance decision-making, and scale demand generation efforts across channels.
• Conducting A/B testing and analyzing user behavior to improve conversion rates.
• Refining the website's conversion process and the buyer's journey.
• Analyzing marketing performance against company goals and KPIs.
• Providing insights through data analysis and reporting to refine strategies.
• Collaborating with sales to improve sales enablement, streamline processes, and increase efficiency.

Who you are:

• A full-stack demand generation marketer with 4+ years in B2B SaaS, capable of managing and rewriting playbooks.
• You have built multi-channel campaigns that drive revenue, including paid media, events, email, and co-marketing.
• You have proven experience scaling event marketing efforts like micro-events, roundtables, and tradeshows.
• You are both scrappy and strategic, comfortable tweaking campaigns and planning growth strategies.
• You move fast, test often, and use AI tools to accelerate without sacrificing quality.
• You take ownership and create momentum proactively.
• You collaborate effectively across teams to achieve measurable outcomes.

What you'll be measured on:

• ICP leads and opportunities generated
• Pipeline sourced
• Closed-won revenue (ARR)
• Paid media campaign engagement, conversion rates, and ROI

Why consider Noibu?

We’re working to be Ottawa’s next Unicorn. Joining our small team allows you to impact billions of shoppers and grow more than you might imagine.

Compensation & Benefits:

• Pay-for-impact with access to Employee Stock Options and potential bonuses.
• Unlimited time off with a minimum of 3 weeks annually, plus a company-wide holiday shutdown.
• Flexible working hours.
• Benefits from day one, including health and wellness perks.
• Fun and engagement activities like socials, happy hours, and an annual holiday party.

If you have relevant experience but think you might be missing some qualifications, apply anyway! We value potential in many forms.

At Noibu, we are committed to an inclusive environment. We encourage applications from Indigenous peoples, racialized groups, people with disabilities, and those from diverse gender and sexual identities. Please notify us if you require accommodations during the recruitment process.

We also encourage applicants to include their pronouns in their application (e.g., she/her/hers, he/him/his, they/them/theirs).