Senior Demand Generation Manager

Diligent; Vancouver; Hybrid; CAD 131,000 - 164,000; Full time

Job summary

A leading SaaS company in Metro Vancouver is seeking a Demand Gen Manager to drive new customer acquisition through strategic media buying and full-funnel demand generation. You will collaborate with cross-functional teams to enhance marketing efforts and manage a diverse range of digital campaigns. Candidates should possess a Bachelor's degree along with several years of demand generation experience in a B2B SaaS environment. This position follows a hybrid work model, requiring onsite work at least 50% of the time.

Benefits

Flexible work environment

Comprehensive health benefits

Generous time-off policy

Qualifications

• 7–9 years of experience in demand generation, growth marketing, or GTM roles within a B2B SaaS or technology organization.
• Hands-on experience managing paid media across social, programmatic, PPL and review platforms.
• Proven ability to translate data into actionable insights using analytics tools.

Responsibilities

• Build and execute full-funnel digital media programs to drive new logo acquisition.
• Own paid media strategy and optimization across various digital channels.
• Develop audience segmentation and targeting strategies.

Skills

Demand generation strategies

Paid media optimization

Audience segmentation

Analytics tools usage

Collaborative skills

Education

Bachelor’s degree

Tools

GA4

Salesforce

6Sense

Job description

Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance. The Diligent One Platform gives practitioners, the C‑Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster.

At Diligent, we’re building the future with people who think boldly and move fast. Whether you’re designing systems that leverage large language models or part of a team reimagining workflows with AI, you’ll help us unlock entirely new ways of working and thinking. Curiosity is in our DNA, we look for individuals willing to ask the big questions and experiment fearlessly – those who embrace change not as a challenge, but as an opportunity. The future belongs to those who keep learning, and we are building it together. At Diligent, you’re not just building the future – you’re an agent of positive change, joining a global community on a mission to make an impact.

Diligent is seeking a Demand Gen Manager to drive new customer acquisition through strategic media buying and full‑funnel demand generation. This role will own paid media strategy, execution, and optimization across social, programmatic, and other digital channels, driving the right marketing mix aligned to Diligent’s solutions and personas. You’ll collaborate with Product Marketing, Content, and Field teams to build scalable acquisition programs, test new channels, and accelerate pipeline growth. This is a high‑impact, performance‑driven role at the intersection of media buying, growth experimentation, and cross‑solution marketing execution.

Key Responsibilities

• Build and execute full‑funnel digital media programs that drive new logo acquisition and pipeline growth aligned to business goals.
• Own paid media strategy and optimization across social (LinkedIn, Meta, X), programmatic, and review sites (e.g., G2, Capterra), ensuring the right mix across solutions and regions.
• Develop audience segmentation and targeting strategies using 6Sense, Marketo, Salesforce, and GA4 to inform investment and improve ROI.
• Launch and scale experiments across channels, messaging, landing pages, and conversion paths to uncover new growth levers.
• Partner cross‑functionally with Product Marketing, Sales, and regional Demand Gen teams to activate GTM plays and ensure alignment to ICPs and personas.
• Collaborate with SDR and AE teams to strengthen feedback loops, improve MQL quality, and optimize handoff efficiency.
• Manage campaign calendars and media budgets, ensuring performance visibility and alignment to regional and solution priorities.
• Run ongoing testing and optimization across creative, offers, and channels to drive continuous improvement in CPL, MQL‑>Opp conversion, and pipeline impact.
• Partner with Analytics and Ops to ensure accurate tracking, reporting, and attribution across all digital programs.
• Surface insights and recommendations from testing and performance data to inform future GTM and budget planning.
• Contribute to growth loops and lifecycle programs to sustain engagement and accelerate reactivation or upsell opportunities.
• Report performance in quarterly business reviews, highlighting what’s working, what’s not, and where to double down.

Required Experience / Skills

• Bachelor’s degree; 7–9 years of experience in demand generation, growth marketing, or GTM roles within a B2B SaaS or technology organization.
• Hands‑on experience managing paid media across social, programmatic, PPL and review platforms with a strong grasp of audience segmentation, targeting, and spend.
• Proven ability to translate data into actionable insights, using analytics tools (GA4, Tableau, 6Sense, Salesforce) to inform media strategy and pipeline impact.
• Demonstrated success launching cross‑functional growth initiatives that align with product, regional, and GTM priorities.
• Experience running A/B and multivariate testing across creative, offers, and conversion paths to improve performance.
• Familiarity with ABM and intent platforms (6Sense,Demandbase) and how they inform targeting and personalization.
• Collaborative operator comfortable working across Product Marketing, Sales, Regional DG, and Marketing Ops teams.
• Analytical and data‑driven, with experience managing budgets and optimizing campaigns toward ROI and pipeline goals.
• Strategic thinker and self‑starter who thrives in a fast‑paced, matrixed environment and takes a test‑and‑learn approach.
• Excellent project management and communication skills, with the ability to influence stakeholders and drive alignment across teams.
• Experience supporting multi‑solution or multi‑region go‑to‑market structures is a strong plus.

U.S. Pay Range

$131,000 - $164,000 CAD

What Diligent Offers You

• Creativity is ingrained in our culture. We are innovative collaborators by nature. We thrive in exploring how things can be differently both in our internal processes and to help our clients.
• We care about our people. Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting‑free days, generous time‑off policy and wellness programs to name a few.
• We have teams all over the world. We may be headquartered in New York City, but we have office hubs in Washington D.C., Vancouver, London, Galway, Budapest, Munich, Bengaluru, Singapore, and Sydney.
• Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us. We foster and encourage diversity through our Employee Resource Groups and provide access to resources and education to support the education of our team, facilitate dialogue, and foster understanding.

Headquartered in New York, Diligent has offices in Washington D.C., London, Galway, Budapest, Vancouver, Bengaluru, Munich, Singapore and Sydney.

To foster strong collaboration and connection, this role will follow a hybrid work model. If you are within a commuting distance to one of our Diligent office locations, you will be expected to work onsite at least 50% of the time. We believe that in‑person engagement helps drive innovation, teamwork, and a strong sense of community.

We are a drug‑free workplace.

We are proud to be an equal‑opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer‑related or HIV/AIDS‑related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Diligent’s EEO Policy and Know Your Rights. We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [e-mail].