Senior Data Analyst

Mindlance; Toronto; Hybrid; CAD 90,000 - 120,000; Full time

Job summary

Mindlance in Toronto, ON is seeking a Senior Analyst - Campaign Execution to design, build and deploy data-driven client treatments. This hybrid role requires strong SQL and Python skills to execute marketing campaigns and collaborate with stakeholders in Banking and Insurance.

You will evolve test-and-learn designs, ensure QA alignment with business objectives and maintain governance standards across campaigns. 5+ years in database/relationship marketing and data mining are expected.

Qualifications

• 5+ years speciality expertise - database / relationship marketing, use of analytical tools, data mining.
• Experience with data housing environments (e.g. Teradata, Unix, DataLake, cloud).
• Ability to function in a rapidly changing environment and reset priorities.

Responsibilities

• Collaborate with key business stakeholders within Personal & Commercial Banking and Insurance to design, build and deploy data-driven client treatments.
• Evolve and optimize campaign test & learn design and build to ensure alignment to business and marketing objectives.
• Responsible for quality assurance to ensure the campaign requirements accurately match the design and build.
• Ensure corporate reputation is maintained by adhering to all best practices, privacy & legal guidelines, data stewardship and governance policies.

Skills

SQL

Python

Data mining

Campaign execution

Data-driven design

Time management

Attention to detail

Stakeholder collaboration

Tools

Teradata

Unix

Data Lake

Cloud

Job description

Job Title: Senior Analyst - Campaign Execution

Location: Toronto, ON (Hybrid - 4 Days Onsite)

Duration-12 Months+

Key Skills:

• Focused on building and executing marketing campaigns.
• Strong SQL and Python are the key

Responsibility:

• Collaborate with key business stakeholders within Personal & Commercial Banking and Insurance to design, build and deploy data-driven client treatments
• Evolve and optimize campaign test & learn design and build to ensure alignment to business and marketing objectives
• Responsible for quality assurance to ensure the campaign requirements accurately match the design and build
• Ensure corporate reputation is maintained by adhering to all best practices, privacy & legal guidelines, data stewardship and governance policies

Must Have:

• 5+ years speciality expertise - database / relationship marketing, use of analytical tools, data mining
• Experience with various data housing environments (e.g. Teradata, Unix, DataLake, cloud)
• Ability to function in a rapidly changing environment and reset priorities
• Highly organized and extremely detail oriented with continuous attention to detail and quality
• Ability to work steadily and accurately under pressure, especially during peak periods
• Time management

Ability to breakdown problems into smaller pieces, think critically and communicate complex information

Nice-to-have:

• Experience in the financial services industry, including understanding of marketing
• Strong desire to learn new tools and try new concepts that evolve and optimize current processes
• Experience in campaign design and delivery (test & learn design, statistical significance…etc)

Mindlance is an equal-opportunity employer. We are committed to inclusive, equitable, barrier-free recruitment and selection processes, and a work environment in accordance with the Accessibility for Ontarians with Disabilities Act (AODA). We will be happy to work with applicants requesting accommodation at any stage of the hiring process.