Senior CRO Specialist

National Bank; Montreal; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A major Canadian financial institution is seeking a CRO Digital Conversion Specialist to optimize online conversions through A/B testing and data analysis. Candidates should have at least 4 years of relevant experience with tools like Adobe Target and Google Optimize. The role offers a hybrid work environment and a competitive benefits package aimed at improving employee wellbeing.

Benefits

Health and wellness program

Flexible group insurance

Generous pension plan

Employee Share Ownership Plan

Employee and Family Assistance Program

Telemedicine service

Virtual sleep clinic

Qualifications

• At least 4 years of experience in A/B experimentation and customization.
• Proven track record of reversing trends and achieving positive results.
• Excellent analytical skills for prioritizing actions.

Responsibilities

• Identify user journey sticking points and design tests.
• Analyze behavioral data for optimization opportunities.
• Develop and document test results and insights.
• Work with cross-sector teams for collaboration.

Skills

A/B testing

Data analysis

Adobe Analytics

Heatmap analysis

Stakeholder influence

Tools

Adobe Target

Optimizely

Google Optimize

Job description

A career as a CRO Digital Conversion Specialist in the Digital Acquisition team at National Bank means being part of a team that is passionate about numbers that base their actions on data interpretation. Our ultimate goal : Simplify the experience for all clients who want to do business with us, take the CRO practise a step further and make it easier to learn and deploy.

Your job

• Identify sticking points in user journeys on our information sites, design A / B and multivariate tests to maximise online conversions
• Analyze behavioural data (Adobe Analytics, heatmap, etc.) to identify optimisation opportunities
• Execute, analyse and develop test results to highlight what you've learnt
• Work with cross-sector teams to identify opportunities and share results
• Help define the test roadmap by aligning initiatives with the organisation's business objectives
• Continuously optimise your strategy, documenting what has been learnt and adjusting actions based on results.

Your team

You are part of a large team of 9 colleagues in the Digital sector and will report to the Senior Manager, Digital Acquisition. The Digital Acquisition team is part of the Digital Marketing team and the Digital Vice-President of National Bank. Our team stands out for its ability to make decisions based on data, its strategic contribution and its collaboration.

Our goal is to offer you maximum flexibility to promote your quality of life. This includes a hybrid work environment and a flexible and adaptable schedule.

The Bank values continuous development and internal mobility. Our personalised training programs, based on on on-the-job learning, help you master your profession and develop new fields of expertise. Tools such as the Data Academy, Language Training, Harvard Learning Centre, career development platform and coaching and mentoring support are available to you at any time. Access to colleagues with diverse expertise, experience and profiles will enrich your development from every point of view.

Prerequisites

Experience of at least 4 years in type A / B experimentation and customisation using tools such as Adobe Target Optimizely and / or Google optimise

Significant experience in reversing trends and achieving positive conversion results on a sustained basis

Excellent analytical skills to prioritise and optimise next actions

Strong ability to influence matrix specialists.

Your benefits

In addition to competitive compensation, upon hiring you’ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family.

Health and wellness program, including many options

Flexible group insurance

Generous pension plan

Employee Share Ownership Plan

Employee and Family Assistance Program

Preferential banking services

Opportunities to get involved in community initiatives

Telemedicine service

Virtual sleep clinic

These are a few of the benefits available to you. We have an offer that keeps up with trends as well as your needs and those of your family.

Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We actively listen to employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication is encouraged.

We're putting people first

We're a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on peoples' lives. Our core values of partnership, agility, and empowerment inspire us, and inclusivity is central to our commitments. We offer a barrier-free workplace that is accessible to all employees.

We want our recruitment process to be fully accessible. If you require accommodation, feel free to let us know during your first conversations with us. We welcome all candidates! What can you bring to our team?

Come live your ambitions with us!