Senior CRO Advisor, Growth Marketing

Intact; San Juan de Terranova; Hybrid; CAD 60,000 - 100,000; Full time

Job summary

An established industry player seeks a Senior CRO Advisor for their Growth Marketing team. This pivotal role focuses on driving conversion rate optimization across digital platforms, utilizing A/B testing and data analysis to enhance user experience. The ideal candidate will collaborate with cross-functional teams to innovate and implement strategies, ensuring optimal performance. With a commitment to professional growth and a supportive work environment, this position offers a unique opportunity to influence the digital landscape and contribute to the company's success. Join a dynamic team that values creativity, collaboration, and results-driven approaches.

Benefits

Employee Share Purchase Plan

Flexible Work Arrangements

Annual Wellness Account

Virtual Healthcare

Extra Days Off

Learning Ecosystem Access

Community Impact Program

Extensive Benefits

Supportive Leadership

Employee-led Networks

Qualifications

• 7+ years of digital marketing experience in performance roles.
• Proven success in implementing and scaling CRO programs.
• Strong understanding of UX/UI concepts and tools.

Responsibilities

• Own and optimize the conversion roadmap through testing.
• Develop data-driven strategies to enhance website performance.
• Collaborate with teams to implement optimization strategies.

Skills

A/B Testing

Website Analytics

UX Conversion Strategies

Digital Marketing Acquisition

Data Analysis

Collaboration Tools

Problem-Solving

Communication Skills

Education

Bachelor’s Degree in Marketing

Equivalent Experience

Tools

Optimizely

Google Optimize

Adobe Target

Adobe Analytics

Google Analytics

Power BI

Figma

Miro

Mural

Job description

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change, and investing in your career. In return, we promise to provide support, opportunities, and performance-led financial rewards at a workplace where you can shape the future, win as a team, and grow with us.

About The Role

Senior CRO Advisor, Growth Marketing

We are looking for a Senior CRO Advisor, Growth Marketing to join our Growth Marketing team! Reporting to the Manager, SEO Content Strategy & CRO, you will play a key role in leading conversion rate optimization across our websites. The successful candidate will drive the overall digital conversion strategy and execution in partnership with a multifunctional team. This role will be pivotal in understanding our customers' conversion journey, building out test and learn roadmaps, and using web analytics to optimize the digital web experience.

Join our dynamic growth marketing team, driven at a high pace through innovation and a commitment to outperform on all of Intact Financial Corporation's brands. You'll work alongside growth strategists, paid media experts, CRO specialists, SEO content strategists, and Marketing Technology.

What You’ll Do

1. Own the optimization roadmap, including A/B testing and multivariate testing to lift conversion rates.
2. Develop and implement data-driven conversion rate optimization strategies to improve website performance and increase conversion rates.
3. Facilitate in-person and virtual ideation workshops with cross-functional teams to generate innovative growth ideas.
4. Monitor and analyze website and digital campaign performance using web analytics tools.
5. Conduct qualitative and quantitative research to gain insights into user behavior and identify areas for improvement.
6. Design and execute A/B and multivariate tests to optimize website elements, user flows, and conversion funnels.
7. Collaborate with cross-functional teams to implement optimization strategies, including marketing, design, and development.
8. Provide recommendations and insights based on data analysis to drive continuous improvement in conversion rates.
9. Stay up-to-date with industry trends, best practices, and emerging technologies in conversion rate optimization.
10. Generate reports and present findings to stakeholders, highlighting key performance indicators and opportunities for optimization.
11. Monitor and track the impact of optimization efforts on conversion rates and other relevant metrics.
12. Promote CRO best practices and the value of iterative improvement among marketing executives and team members such as paid marketers, developers, designers, content managers, and external partners.

What You Bring

1. Strong understanding and hands-on experience with A/B testing, website analytics, and UX conversion strategies and tactics.
2. Understanding of digital marketing acquisition strategies: Google Ads, SEO, and other channels.
3. Experience with industry-leading optimization tools like Optimizely, Google Optimize, Omniconvert, Unbounce, etc.
4. Proficiency with Adobe Target is a plus.
5. Experience with UX/UI concepts and tools like Figma, with the ability to visualize acquisition and conversion flows and propose adjustments.
6. Proficient with collaboration tools like Miro, Mural for ideation techniques.
7. Understanding of digital marketing acquisition strategies: Google Ads, SEO, and other channels.
8. Proficiency with analytics tools (Adobe Analytics, Google Analytics) and data visualization tools like Power BI.
9. Ability to manipulate and interpret performance data and present insights engagingly.
10. Ability to manage multiple projects within a complex organization.
11. Well organized, resourceful, quick learner, adaptable to fast-paced environments.
12. A solution-driven mindset, willing to challenge the status quo and innovate.
13. A collaborative team player with a positive attitude.
14. Results-oriented with a strong analytical mind.

What You Have

1. 7 years of digital marketing experience in performance-centric roles.
2. Proven success in ideating, implementing, and scaling CRO programs.
3. Bachelor’s degree in marketing, administration, product management, design, or equivalent experience.
4. Experience leading large-scale projects and achieving ambitious targets on time.
5. Pragmatic problem-solving skills using data and customer insights.
6. Knowledge of design thinking and agile methods.
7. Excellent communication skills, ability to simplify complex information.
8. No Canadian work experience required but must be eligible to work in Canada.
9. For Quebec candidates, bilingualism is required due to regular interaction with English-speaking colleagues.

What We Offer

Our hybrid work model balances remote work and in-person interactions. As a permanent team member, you can expect:

• A financial rewards program recognizing your success.
• Industry-leading Employee Share Purchase Plan with 50% match.
• Extensive benefits, including virtual healthcare.
• Flexible work arrangements.
• Option to purchase up to 5 extra days off annually.
• Annual wellness account supporting a healthy lifestyle.
• Tools and resources for physical and mental health.
• Access to a learning ecosystem with courses and programs.
• Employee-led networks for development and inclusion.
• Supportive leadership and colleagues.
• A Community Impact program encouraging community engagement.

We are committed to diversity and inclusion, providing accessible workplaces and encouraging applications from equity-deserving groups. We acknowledge the land's history and are dedicated to reconciliation. Policies are in place to support accessibility and accommodations during the recruitment process. Learn more about our recruitment process and apply via the internal career site if applicable.