Senior Creative Strategist

Clever Digital Marketing; Canada; Remote; CAD 60,000 - 80,000; Full time

Job summary

A dynamic digital marketing firm in Canada is seeking a Senior Creative Strategist to lead creative strategies for Paid Social. The ideal candidate will possess over 5 years of experience in performance-driven creative strategy, expertise in Meta and TikTok advertising, and the ability to translate creative data into actionable insights. This role offers a fully remote work environment, competitive compensation, and a strong emphasis on team culture and collaboration.

Benefits

Flexible fully remote work environment

Competitive compensation

15 days of paid time off (PTO) annually

Comprehensive health benefits

Company-provided MacBook

Work abroad policy

Opportunities for team events and meetups

Qualifications

• 5+ years of experience in performance-driven creative strategy.
• Proven ability to analyze creative performance data.
• Strong experience writing and managing creative briefs.
• Skilled in UGC and direct response ad formats.

Responsibilities

• Manage the creative testing roadmap for Paid Social.
• Write detailed creative briefs for creatives.
• Conduct competitor research using TikTok/Meta Ad Libraries.
• Partner with media buyers to align creative testing.

Skills

5+ years in performance-driven creative strategy

Experience in Meta & TikTok advertising

Ability to analyze creative performance data

Writing and managing creative briefs

UGC and direct response ad formats expertise

Proficiency with Meta Ads Manager

Familiarity with CRO and landing page optimization

Hands-on experience in meta campaign management

Skills with Adobe Premiere or similar

Experience using AI-driven creative tools

Tools

Meta Ads Manager

TikTok Ads Manager

Adobe Premiere

CapCut

Asana

Slack

Looker Studio

Job description

Senior Creative Strategist

Department: Paid Social

Employment Type: Full Time

Location: Canada

Reporting To: Director of Operations

Description

Who We Are: At Clever Digital Marketing, we are a dynamic powerhouse of digital marketing experts and advisors committed to growing large-scale home improvement organisations by fueling top-line revenue growth. Through our paid advertising, and strategic advising, we've bridged the gaping void in the industry that lacked a highly profitable digital lead vendor. Our constant innovation has allowed us to establish a prominent presence in this space. In less than 2 years we partnered with over 50 large-scale home improvement organisations across the USA!

Who We Are Looking For

Clever is seeking a Senior Creative Strategist to own and lead CDM’s creative strategy for Paid Social, ensuring every creative asset is grounded in performance insights, aligned with testing frameworks, and built to scale.

Key Responsibilities

• Own and manage the creative testing roadmap across Paid Social, ensuring consistent delivery of winning creatives.
• Write detailed creative briefs for designers and editors, including hooks, storytelling structures, CTAs, and inspiration.
• Source, script, and oversee UGC production, ensuring content aligns with direct response principles.
• Conduct competitor research using TikTok/Meta Ad Libraries and build a trend bank of winning creative styles.
• Partner with media buyers to align creative testing with scaling objectives and campaign performance.
• Collaborate with CRO to ensure ad messaging is consistent across the funnel.
• Review and QA all creatives before launch to ensure alignment with performance strategy.
• Translate creative performance data (CTR, Hook Rate, CPL) into actionable insights and new iterations.
• Document learnings into frameworks, playbooks, and repeatable processes that scale across pods.
• Champion innovation by testing new ad formats, angles, and AI-driven creative tools.

Skills, Knowledge and Expertise

Requirements

• 5+ years in performance-driven creative strategy, with deep experience in Meta & TikTok advertising.
• Proven ability to analyze creative performance data and translate into strategy (CTR, Hook Rate, CPL).
• Strong experience writing and managing creative briefs.
• Skilled in UGC and direct response ad formats, especially short-form video storytelling.
• Highly collaborative, organized, and comfortable in a fast-paced environment.
• Proficiency with: Meta Ads Manager, TikTok Ads Manager, Motion, Looker Studio, Asana, Slack.
• Familiarity with CRO and landing page optimization.
• Hands on experience in meta campaign management
• Hands-on skills with Adobe Premiere, CapCut, or similar tools.
• Experience using AI-driven creative tools for scripting or iterations.
• Background in home improvement or high-ticket lead generation industries.

Benefits

• An incredible team and culture. We’re a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed. Our culture thrives on collaboration, extreme ownership, and a commitment to continuous improvement. We believe in integrity as a cornerstone of our success, making decisions that align with our principles even when it’s challenging. We celebrate winning together by supporting and lifting each other up, ensuring every victory is shared. At our core, we embrace Kaizen, the philosophy of continuous improvement, knowing that small changes can lead to extraordinary results. This is more than a workplace—it’s a place where you’ll grow, learn, and thrive alongside passionate teammates who are as invested in your success as you are.
• Be part of a rapidly scaling company that’s redefining performance marketing for the home improvement industry.
• Competitive compensation that reflects your expertise and contributions.
• Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our Vaughan office whenever you need a change of pace.
• 15 days of paid time off (PTO) annually, with the freedom to use them as you see fit.
• Comprehensive group benefits, including health, dental, and more, to support your well-being.
• A company-provided MacBook and a home office budget to help you create your ideal workspace.
• Merch deliveries to help you get started and feel part of the team.
• A work abroad policy to support you when you need a fresh perspective or a new working environment.
• Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites.

Clever Digital Marketing values the unique skills and experiences each individual brings to the team. We are happy to provide reasonable accommodations to candidates needing support during the recruitment and selection process.