Senior Counter Sales Associate

Sonepar; London; On-site; CAD 45,000 - 65,000; Full time

Job summary

A leading electrical distributor in London, ON, is seeking a Senior Counter Sales Associate to lead team operations, enhance customer experiences, and drive sales initiatives. The ideal candidate will have 3-5 years in electrical sales, strong communication skills, and be passionate about customer service. Join us for a rewarding career with global resources and a commitment to sustainability.

Benefits

Access to global resources

Career growth opportunities

Inclusive company culture

Qualifications

• 3-5 years of experience in electrical industry sales.
• Ability to lift up to 50 lbs and stay active throughout the day.
• Detail-oriented, organized, and ready to take initiative.

Responsibilities

• Lead and motivate the counter sales team to deliver top-tier service.
• Manage daily operations including order entry, quoting, product sourcing, and expediting.
• Support strategic sales initiatives and collaborate across departments.

Skills

Leadership

Customer service

Communication

Technical sales

Education

High School diploma

Post-secondary education in Electrical or Mechanical disciplines

Tools

Microsoft Outlook

Microsoft Word

Microsoft Excel

Job description

Overview

Now Hiring : Senior Counter Sales Associate – London, ON

Are you a natural leader with a passion for customer service and technical sales? Do you thrive in a fast-paced environment where every day brings new challenges and opportunities?

Electrozad is looking for a driven and energetic Senior Counter Sales Associate to lead our counter sales operations and deliver an exceptional customer experience at our London - 500 Industrial Road location.

What You’ll Do

• Lead and motivate the counter sales team to deliver top-tier service.
• Manage daily operations including order entry, quoting, product sourcing, and expediting.
• Maintain a dynamic, customer-focused showroom with engaging displays and promotions.
• Support strategic sales initiatives and collaborate across departments.
• Be a trusted resource for customers, offering expert advice and solutions.

What You Bring

• High School diploma required; post-secondary education in Electrical or Mechanical disciplines preferred.
• 3–5 years of experience in electrical industry sales.
• Strong communication and leadership skills.
• Ability to lift up to 50 lbs and stay active throughout the day.
• Tech-savvy with Microsoft Outlook, Word, and Excel.
• Detail-oriented, organized, and ready to take initiative.
• A passion for customer service and team success.

Who We Are

Electrozad is the leading electrical distributor in Southwestern Ontario.

Founded in 1955 in the City of Windsor, we offer a full range of electrical products, services, and solutions from world-class suppliers. As your trusted electrical and automation solutions partner, we bring extensive experience and technical expertise while delivering the highest standard of quality, service, and support.

Our full-line stocking facilities are located in Chatham, Sarnia, Windsor, and London, Ontario, serving industries such as Automotive, Construction, Food & Beverage, Machine Tool, OEM, Petrochemical, and more.

Electrozad is proud to be part of the Sonepar Group, the world’s largest privately-held electrical distributor. Sonepar operates in 40+ countries, employs 45,000+ people, and is represented in Canada by 9 locally managed distributors with 110+ locations across 8 provinces.

Why Join Us?

• Be part of a company driving the energy transition and championing sustainability.
• Work in a culture that values diversity, inclusion, and belonging.
• Grow your career with access to global resources and local leadership.

Ready to Apply?

Electrozad is an equal opportunity employer.

Accommodations are available upon request throughout the recruitment process. If selected for an interview, please let us know how we can support your accessibility needs.