Senior Copywriter: Lead Brand Voice & Campaigns

Canada Goose; Toronto; Hybrid; CAD 73,000 - 102,000; Full time

Benefits offered by this job

Total Rewards Program

Career growth opportunities

Goose Rewards & ICON Rewards

Donation matching (CG Gives)

Health and wellness resources

Job summary

Canada Goose is seeking a Senior Copywriter to lead the brand's written voice across campaigns and touchpoints. You will partner with Art Directors to craft stories, write scripts for brand films, and ensure copy quality from headlines to product copy.

The role calls for 8+ years of copywriting in fashion or luxury, a strong portfolio, and bilingual English-French abilities as an asset. Hybrid work from Toronto HQ with travel expectations and a comprehensive rewards program.

Qualifications

• 8+ years of copywriting experience at a leading agency or in-house brand team.
• Proven experience leading copy on integrated campaigns from concept through execution across OOH, retail, social, paid media and film.
• Exceptional storytelling ability with mastery of voice, tone and narrative craft.
• Portfolio shows produced, integrated campaign work and range, from big brand ideas to product storytelling.

Responsibilities

• Define, evolve and champion the Canada Goose tone of voice across every channel and market.
• Develop seasonal narratives, campaign lines and product storytelling to build brand equity.
• Lead copy across integrated campaigns: OOH, retail, social, paid media, film, eCommerce and PR.
• Mentor writers, lead copy priorities, and oversee freelance writers as needed.
• Collaborate with Brand, Marketing, Product, Merchandising, eCommerce, Social and Communications teams to bring messaging thinking early.

Skills

Copywriting

Brand storytelling

Leadership

Mentoring writers

English-French bilingual (asset)

Education

Degree in English, Journalism, Communications, Advertising or related field

Job description

Canada Goose is seeking a Senior Copywriter to lead the brand's written voice across campaigns and touchpoints. You will partner with Art Directors to craft stories, write scripts for brand films, and ensure copy quality from headlines to product copy.

The role calls for 8+ years of copywriting in fashion or luxury, a strong portfolio, and bilingual English-French abilities as an asset. Hybrid work from Toronto HQ with travel expectations and a comprehensive rewards program.