Senior Copywriter — Impactful Campaigns for Children

UNICEF Canada; Toronto; Hybrid; CAD 55,000 - 62,000; Full time

Benefits offered by this job

3 weeks paid vacation

Hybrid work environment

Employee benefits package

Job summary

UNICEF Canada is seeking a Senior Copywriter to blend exceptional writing with strategic brand sense. As part of The Playground team, you\'ll craft copy for integrated campaigns, digital platforms, CRM, social, and donor experiences, collaborating with the Creative Director and Art Director.

The ideal candidate has 3–5 years of copywriting experience, a strong portfolio, and the ability to shape messaging for performance while upholding brand voice.

Qualifications

• 3–5 years of professional copywriting experience.
• Portfolio demonstrating integrated campaigns and digital content.
• Excellent writing, editing, storytelling with premium brand voice.
• Knowledge of Canadian Press style; bilingual in English and French is an asset.

Responsibilities

• Lead copy development across campaigns, digital and social platforms, e-commerce, CRM, and branded content.
• Collaborate with Creative Director and Art Director to develop concepts and messaging.
• Translate briefs into creative ideas that build brand relevance and measurable results.
• Establish a premium brand voice and tailor messaging for platforms and audiences.
• Present concepts to stakeholders and guide copy-related discussions.
• Review, edit, and approve copy to ensure quality and brand consistency.
• Identify opportunities to improve messaging, workflows, and copy standards.
• Balance ambition with practical execution across multiple projects under deadlines.
• Leverage AI-enabled workflows to enhance development, efficiency, and quality.
• Maintain content archives for team access and reference.

Skills

Copywriting

Brand storytelling

Editing

Campaign concepts

Presentation skills

SEO/SEM

Bilingual EN/FR

Digital content

Portfolio

Education

Diploma or degree in Journalism, Communications, English, Marketing, or related field

Job description

UNICEF Canada is seeking a Senior Copywriter to blend exceptional writing with strategic brand sense. As part of The Playground team, you\'ll craft copy for integrated campaigns, digital platforms, CRM, social, and donor experiences, collaborating with the Creative Director and Art Director.

The ideal candidate has 3–5 years of copywriting experience, a strong portfolio, and the ability to shape messaging for performance while upholding brand voice.