Senior Copywriter: Brand Voice & AI-Driven Campaigns

Asana; Vancouver; Híbrido; CAD 187.000 - 213.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Mental health, wellness & fitness

Career coaching & support

Inclusive family building benefits

Long-term savings or retirement plans

In-office dining options

Descripción de la vacante

Asana is seeking a Senior Copywriter to be the definitive voice for our Brand Creative team in Vancouver, shaping copy across campaigns, ads, videos, and more. This leadership role defines voice standards, mentors teammates, and collaborates with art directors and product teams to translate briefs into sharp, original writing that aligns with Asana’s strategy and brand across channels.

You’ll explore AI-enabled writing workflows to boost speed while preserving authorial voice, and manage

Formación

• Eight+ years of professional copywriting experience, preferably in tech (in-house or agency).
• Proven ability to define and document brand voice frameworks.

Responsabilidades

• Define and evolve Asana's brand voice with guidelines and reference materials.
• Lead copy on campaigns across formats: ads, landing pages, video scripts, social content, events.
• Mentor colleagues and build resources to scale strong writing across the team.
• Collaborate with art directors, designers, and producers to deliver cohesive storytelling.

Conocimientos

Brand voice development

Cross-functional collaboration

Mentorship

AI-assisted writing

Descripción del empleo

Asana is seeking a Senior Copywriter to be the definitive voice for our Brand Creative team in Vancouver, shaping copy across campaigns, ads, videos, and more. This leadership role defines voice standards, mentors teammates, and collaborates with art directors and product teams to translate briefs into sharp, original writing that aligns with Asana’s strategy and brand across channels.

You’ll explore AI-enabled writing workflows to boost speed while preserving authorial voice, and manage