Senior Conversion Rate Optimization (CRO) & Landing Page Manager

SplitBase; Canada; Remote; CAD 75,000 - 100,000; Full time

Job summary

Join a leading CRO agency as a Senior Conversion Rate Optimization & Landing Page Manager. You'll drive impactful A/B testing strategies for high-revenue ecommerce brands, translating data into actionable insights. This hybrid role requires strategic thinking and project management skills, with a focus on delivering measurable results. Collaborate with cross-functional teams to optimize customer journeys and influence significant revenue growth. Enjoy a remote-first culture with opportunities for mentorship and professional development.

Benefits

Yearly wellness stipend

Unlimited learning resources

Full autonomy over schedule

Qualifications

• 3+ years in CRO or experimentation strategy for ecommerce.
• Hands-on experience with A/B testing tools like Intelligems, Convert, VWO, or Optimizely.

Responsibilities

• Lead CRO and landing page strategy for DTC brands.
• Translate qualitative and quantitative data into prioritized test ideas.
• Own timelines, results, and reporting with autonomy.

Skills

Analytical Fluency

Strategic Thinking

Communication

Project Management

Education

CXL Certification

Tools

GA4

Excel

A/B Testing Tools

Job description

Senior Conversion Rate Optimization (CRO) & Landing Page Manager

Senior Conversion Rate Optimization (CRO) & Landing Page Manager

Want to Run CRO Programs That Actually Move the Needle?

At SplitBase, we don't do "best practices." We do what works. And we're looking for a top-tier Conversion Optimization and Landing Page Manager to lead high-impact A/B testing and landing page strategy for 8- and 9-figure ecommerce brands that expect results, not fluff.

If you thrive on ownership, strategic thinking, and delivering measurable wins, this is the role you've been waiting for.

About SplitBase — The CRO Agency Behind Some of the Fastest-Growing DTC Brands

We partner with $10M to $100M direct-to-consumer brands to drive real revenue growth through full-business CRO. Our clients include brands like Dr. Squatch, Amika, and Hyperice — companies that don't have time for guesswork and trust us to uncover what truly moves their metrics.

A few things we're proud of:

• We've helped clients unlock $100M+ in additional revenue through testing and experimentation.
• We're leaders with the "Conversion-Focused Website Redesign" approach — where design decisions are based on data, not opinions.
• 98% of our retainer clients renew their initial contracts — many for years.

What makes SplitBase different?

We're not another UX agency with a CRO add-on. Our entire business is built around strategy-driven, research-backed experimentation that impacts conversion rates, AOV, and LTV. Clients come to us when they're tired of testing random button colors and ready to optimize their entire customer journey.

About the Role: Conversion Optimization & Landing Page Manager

You'll be the brain behind our clients' testing strategies — identifying conversion blockers, developing hypotheses, leading the team to launch high-impact tests, and owning communication with key stakeholders. It's a fast-paced environment.

You'll manage both ongoing experimentation programs and landing page performance for brands doing $10M+ in annual revenue.

Your core responsibilities:

• Lead CRO and landing page strategy for DTC brands with real traffic and real stakes
• Translate qualitative and quantitative data into smart, prioritized test ideas
• Collaborate with copywriters, designers, and developers to bring tests and pages to life
• Act as the strategic consultant and day-to-day contact for clients
• Own timelines, results, and reporting with a high level of autonomy

This is a hybrid role: part strategist, part project manager, part consultant, and part account lead. And yes, this role will challenge you.

Why this role matters:

You're not just running tests — you're driving meaningful revenue growth. Your work will directly influence millions in ecommerce revenue, helping our clients scale while refining SplitBase's reputation as the best in the game.

What Separates A-Players From B-Players in This Role:

B-players can follow processes. A-players in conversion optimization:

• Connect data to business strategy — seeing patterns and opportunities others miss
• Communicate technical concepts with clarity that builds client confidence and trust
• Navigate ambiguity by developing frameworks that create order from chaos
• Balance analytical precision with creative thinking to generate breakthrough ideas
• Influence stakeholders through persuasive presentation and relationship building
• Anticipate client needs and think like a growth partner, not a service provider

A-players don't just report numbers — they tell the story behind them and know exactly what to do next. They give clear, strategic recommendations with confidence and bring new ideas to the table constantly — no hand-holding required.

Must-have experience:

• 3+ years in CRO or experimentation strategy for ecommerce (bonus if you're CXL-certified)
• Have a good understanding of Shopify
• Hands-on experience with A/B testing tools like Intelligems, Convert, VWO, or Optimizely
• Strong analytics fluency — GA4, Excel, heatmaps, survey data, etc.
• Comfort with fast-paced execution — you can juggle multiple accounts without dropping the ball

Your Growth Path at SplitBase

We're not looking for someone who wants to coast. We're investing in someone who wants to grow. Your career path includes:

• Direct mentorship from our founder and leadership team
• Opportunity to develop specialized expertise based on your interests and strengths
• Path to managing your own team as we continue to grow
• Chance to shape our methodologies and become a recognized authority in CRO

You'll have access to cutting-edge CRO resources and a seat at the table when it comes to defining how experimentation is done at SplitBase.

What You'll Get

• Remote-first work culture (we have an office in Montreal if you're local)
• Projects with ambitious, high-growth ecommerce brands
• Yearly wellness stipend
• Unlimited learning resources — books, courses, conferences
• Full autonomy over your schedule — we care about outcomes, not hours

Compensation: $75,000 to $100,000 CAD based on your level of experience.

Ready to join Canada's Elite Optimization Team?

If you're still reading, here's your cue: we're not hiring just anyone.

We're hiring someone who wants to work with one of the most respected CRO teams in North America.

Someone who wants to be proud of their work. Someone who's in it to win it.

Sound like you? Apply now and write number "19" for the question "what's the number" to let us know you read the whole thing.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

• Industries

  Advertising Services

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