Senior Content Writer

by Akal Information Systems Ltd

624 Days ago

Job Description

We are looking for a qualified senior Content Writer to join our team. You will be responsible for creating, improving and maintaining content to achieve our business goals. Your duties will also include sharing content to raise brand awareness and monitoring web traffic and metrics to identify best practices.

Our ideal candidate is an experienced professional with demonstrable creative writing skills. If you are also an expert in content optimization and brand consistency, we would like to meet you.

Ultimately, you should be able to oversee all marketing content initiatives to ensure customer engagement, brand consistency and a positive customer experience.

Job Responsibilities:

1. Assist in developing content strategy aligned with short-term and long-term marketing targets.
2. Collaborate with marketing and design teams to plan and develop website content, style and layout.
3. Create and publish engaging content.
4. Manage and coordinate with the content team consisting of writers, graphic designers, videographers, etc.
5. Edit, proofread and improve writers’ posts.
6. Liaise with content writers to ensure brand consistency.
7. Optimize content according to SEO.
8. Use content management systems to analyze website traffic and user engagement metrics.
9. Manage content distribution to online channels and social media platforms to increase web traffic.
10. Ensure compliance with law (e.g., copyright and data protection).
11. Stay up to date with developments and generate new ideas to draw the audience’s attention.

Job Requirements:

1. Excellent written and verbal communication skills in English.
2. Proven work experience as a Sr Content Writer.
3. Expertise in writing Blog content.
4. Knowledge of SEO and web traffic metrics.
5. Familiarity with social media.
6. Good organizational and time-management skills.
7. Education Background: MA(English)/Mass Comm & Journalism/MBA (Marketing)

Location: DELHI
Experience: 3-5 years
Employment Type: Full Time
Salary: 4.80-7.20 Lakhs Per Annum
Skills: Blogging, Blog Writing, Content Writer, Content Writing
Education: Master