Senior Content Strategist - Sports Media

Placements24; Kimberley; Hybrid; CAD 90,000 - 130,000; Full time

Job summary

Placements24 is seeking a Senior Content Strategist to lead content initiatives for sports media platforms. This fully remote role focuses on developing and executing a compelling strategy to engage a diverse audience, boost brand authority, and drive traffic and conversions.

You will oversee articles, videos, podcasts, and social content, ensure brand voice alignment, and manage a distributed team. Ideal candidates bring 6+ years in sports content, strong SEO, CMS, analytics, and excellent

Qualifications

• 6+ years in content strategy, marketing, or journalism with a sports media focus.
• Proven ability to drive engagement and business objectives with content.
• Expertise in SEO, CMS, and analytics tools (e.g., GA).
• Excellent writing, editing, and storytelling with attention to detail.
• Strong grasp of digital media trends and audience engagement in sports.
• Bachelor's degree in journalism, communications, English, marketing, or related field.

Responsibilities

• Develop and implement a comprehensive content strategy aligned with goals.
• Oversee creation, editing, publishing across web, social, email.
• Conduct keyword research and SEO optimization.
• Manage a content calendar and timely editorial delivery.
• Analyze content performance and identify improvements.
• Collaborate with design, marketing, product teams for consistency.

Skills

Content strategy

Storytelling

Editing

SEO

Analytics

Editorial planning

Education

Bachelor's degree in journalism/communications/english/marketing

Tools

CMS

Google Analytics

SEO tools

Job description

About the Role

Our client is looking for a creative and experienced Senior Content Strategist to lead content initiatives for their Sports Media platforms. This fully remote role is responsible for developing and executing a compelling content strategy that engages a diverse audience, enhances brand authority, and drives traffic and conversions. You will oversee content creation across multiple formats, including articles, videos, podcasts, and social media, ensuring alignment with brand voice and marketing objectives. The ideal candidate is a seasoned storyteller with a deep understanding of sports, digital media, and SEO best practices, capable of leading a distributed team to produce high-quality, impactful content.

Key Responsibilities

• Develop and implement a comprehensive content strategy aligned with business goals and audience needs.
• Oversee the creation, editing, and publishing of engaging content across various platforms (web, social media, email).
• Conduct keyword research and SEO analysis to optimize content for search engines.
• Manage a content calendar and ensure timely delivery of all editorial assignments.
• Analyze content performance metrics to measure effectiveness and identify opportunities for improvement.
• Collaborate with design, marketing, and product teams to ensure content consistency and impact.

Requirements

• Minimum of 6 years of experience in content strategy , content marketing, or journalism, with a focus on sports media.
• Proven ability to develop and execute successful content strategies that drive engagement and achieve business objectives.
• Expertise in SEO, content management systems (CMS), and analytics tools (e.g., Google Analytics).
• Excellent writing, editing, and storytelling skills with a keen eye for detail.
• Strong understanding of digital media trends and audience engagement tactics in the sports space.
• Bachelor's degree in Journalism, Communications, English, Marketing, or a related field.

Benefits

• Competitive salary and annual bonus opportunities.
• Fully remote work arrangement offering significant flexibility.
• Comprehensive health, dental, and vision insurance.
• Generous budget for professional development and learning.
• A collaborative and creative environment with passionate sports enthusiasts.