Senior Content Specialist (13-Month Term)

People Corporation; Toronto, Calgary, Winnipeg; On-site; CAD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Content Specialist for a 13-month term to enhance internal engagement and drive marketing initiatives. This role involves crafting compelling content, executing integrated marketing campaigns, and collaborating with cross-functional teams to achieve business goals. With a focus on strategic thinking and project management, the successful candidate will contribute to thought leadership and brand visibility. Join a company committed to diversity and inclusion, where your expertise will be valued and your growth supported.

Benefits

Competitive Compensation

Learning Opportunities

Inclusive Work Environment

Qualifications

• 3-5 years experience in marketing or sales enablement with a strategic mindset.
• Strong collaboration skills with cross-functional teams.

Responsibilities

• Create and execute content marketing initiatives supporting business objectives.
• Track, measure, and report on content campaign performance.

Skills

Marketing Experience

Sales Enablement

Content Creation

Project Management

Collaboration Skills

Fluency in French

Job description

We are seeking a Senior Content Specialist (13-Month Term) to join our team.

Reporting to the Director, Growth Marketing, the Senior Content Specialist (13-Month Term) will be responsible for executing and promoting enablement initiatives, driving internal engagement, and collaborating closely with cross-functional teams to deliver on business objectives. You will play a key role in developing marketing campaigns from content creation through to distribution, ensuring alignment with company goals and performance measurement.

The Senior Content Specialist (Term) will:

• Create and execute content marketing initiatives that support business objectives and segment enablement targets.
• Support the creation of marketing campaigns from content development through to execution, ensuring timely delivery, adherence to budgets, and alignment with established KPIs.
• Craft compelling messaging and content that clearly communicates product benefits and resonates with target audiences.
• Extend and adapt content across paid, earned, owned, and internal communication channels to maximize reach and alignment.
• Engage internal stakeholders with targeted strategies and content that equip them to effectively promote initiatives internally and externally.
• Produce sales enablement materials and marketing assets designed to support sales growth, client retention, and customer engagement.
• Partner with cross-functional teams to execute content initiatives aligned with business priorities and segment-specific needs.
• Support the execution of high-priority corporate and enterprise-wide content initiatives.
• Identify and recommend opportunities to leverage new content channels or tactics to amplify reach and effectiveness.
• Create content that contributes to thought leadership and brand materials to enhance brand reputation and market visibility.
• Track, measure, and report on content campaign performance, effectiveness, and business impact through clearly defined KPIs.
• Prepare quarterly segment enablement content reports highlighting key deliverables, milestones, and performance outcomes.

To be successful as a Senior Content Specialist (Term) with People Corporation, you will need:

• Minimum 3-5 years experience in marketing, sales enablement, or related fields with a strategic mindset.
• Strong collaboration skills with cross-functional teams.
• Experience in developing and executing integrated marketing campaigns across channels.
• Creative and strategic thinker with the ability to drive initiatives from concept through to execution.
• Excellent project management skills with a track record of meeting deadlines and staying within budget.

All-star candidates will have:

• Fluency in both French and English.
• Group benefit industry knowledge (asset).

What's in it for you:

• Learn by working alongside our experts.
• Competitive compensation.

At People Corporation, we are committed to helping businesses succeed. We are a national provider of benefits, retirement, wealth, wellness, and human resource solutions. Our experts and solutions serve over 20,000 clients representing nearly 3 million Canadians. We offer customized solutions designed to fit the unique needs of businesses and their employees, members, and stakeholders.

Providing an inclusive, accessible environment where all employees and clients feel valued, respected, and supported is our commitment. We are dedicated to building a workforce that reflects the diversity of the communities in which we live, and to creating an environment where every employee has the opportunity to reach their potential. If you require an accommodation or an alternative format of any posting, please reach out to [e-mail].