Senior Content Marketing Manager - Demand Gen

Working Nomads; Canada; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading technology company is seeking a Senior Content Marketing Manager to develop and execute content strategies for demand generation campaigns. This role requires over 5 years of B2B content marketing experience and strong writing skills. The company offers competitive salary, remote working options, and a supportive culture. Ideal candidates will have experience with Google Analytics and AI tools.

Benefits

Highly competitive salary

RRSP/401K matching

3 weeks vacation + personal care days

Access to comprehensive mental health care platform

Full benefits from day one

Qualifications

• Experience developing content strategies that support business goals.
• Ability to craft high-quality content across buyer journey.
• Experience using performance metrics to optimize content strategy.

Responsibilities

• Develop and execute content strategies for demand generation campaigns.
• Write and publish high-quality content assets.
• Analyze campaign performance to optimize effectiveness.

Skills

B2B content marketing

Strong writing skills

SEO

Google Analytics (GA4)

AI tools

Education

5+ years of experience in content marketing

Tools

CrazyEgg

ChatGPT

SEMrush

Job description

Senior Content Marketing Manager - Demand Gen

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

We’re looking for a Senior Content Marketing Manager to lead content strategy and execution for our demand generation campaigns. This is a strategic, hands-on individual contributor role for someone who can think like a content strategist and write like a creative storyteller. You’ll own campaign narratives from ideation to execution, crafting high-performing content that drives leads and moves prospects through the funnel.

You’ll collaborate with the Product Marketing, Growth, Brand, and Design teams to shape campaign direction—then bring it to life through compelling content like reports, guides, landing pages, and emails. This role isn’t just about writing. It’s about connecting the dots between audience insight, business priorities, and campaign performance—and using tools like AI to get there faster and smarter.

StackAdapt is a remote-first company, and we welcome applicants from Canada and the United States.

What you'll be doing:

Develop and execute content strategies that support demand generation campaigns and business goals

Write high-quality content assets across the buyer journey

Own the content lifecycle: planning and positioning, writing, reviewing, and publishing

Partner with Product Marketing, Growth, Brand, and Design teams to shape campaign messaging and formats

Ensure content is SEO-informed, visually engaging, and optimized for performance

Use Google Analytics (GA4) and heatmapping tools (CrazyEgg) to tie content efforts to performance outcomes

Leverage AI and research tools (e.g., ChatGPT, Gemini, SEMrush) not only for research and drafting, but to build or integrate advanced workflows, such as custom GPTs, to enhance efficiency and campaign performance

Analyze campaign performance to iterate and optimize based on what’s working

Collaborate cross-functionally to bring campaign experiences to life across social, email, web, events and more

What you’ll bring to the table:

5+ years of experience in B2B content marketing (SaaS or AdTech/MarTech preferred)

Proven success crafting content that supports lead generation and sales enablement

Strong writing skills—able to flex tone and structure based on audience and stage of funnel

Proven experience using Google Analytics (GA4) and heatmapping tools (e.g., CrazyEgg, Hotjar) to assess content performance and tie content strategies to measurable outcomes

Experience in full-funnel campaign development and content sequencing

Comfort with performance metrics and using data to optimize content strategy

Strategic mindset with the ability to tie messaging to business outcomes

Hands-on experience experimenting with emerging AI tools (e.g., custom GPTs, AI-powered monitoring, automated content testing), with a strong drive to apply them in practical, innovative ways that improve campaign execution and marketing outcomes.

Demonstrated ability to manage multiple deadlines, stakeholders, and competing priorities in a fast-paced environment.

Experience designing and executing A/B tests on content assets (e.g., email copy, landing pages, CTAs) to optimize engagement, conversions, and overall campaign performance.

Bonus: Experience creating playbooks or campaign content frameworks

Highly competitive salary

RRSP/401K matching

3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off

Access to a comprehensive mental health care platform

Full benefits from day one of employment

Work from home reimbursements

Optional global WeWork membership for those who want a change from their home office

Robust training and onboarding program

Coverage and support of personal development initiatives (conferences, courses, etc)

Access to StackAdapt programmatic courses and certifications to support continuous learning

An awesome parental leave policy

A friendly, welcoming, and supportive culture

Our social and team events!

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.

About StackAdapt

We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded:

Senior Content Marketing Manager - Demand Gen

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

We’re looking for a Senior Content Marketing Manager to lead content strategy and execution for our demand generation campaigns. This is a strategic, hands-on individual contributor role for someone who can think like a content strategist and write like a creative storyteller. You’ll own campaign narratives from ideation to execution, crafting high-performing content that drives leads and moves prospects through the funnel.

You’ll collaborate with the Product Marketing, Growth, Brand, and Design teams to shape campaign direction—then bring it to life through compelling content like reports, guides, landing pages, and emails. This role isn’t just about writing. It’s about connecting the dots between audience insight, business priorities, and campaign performance—and using tools like AI to get there faster and smarter.

StackAdapt is a remote-first company, and we welcome applicants from Canada and the United States.

What you'll be doing:

Develop and execute content strategies that support demand generation campaigns and business goals

Write high-quality content assets across the buyer journey

Own the content lifecycle: planning and positioning, writing, reviewing, and publishing

Partner with Product Marketing, Growth, Brand, and Design teams to shape campaign messaging and formats

Ensure content is SEO-informed, visually engaging, and optimized for performance

Use Google Analytics (GA4) and heatmapping tools (CrazyEgg) to tie content efforts to performance outcomes

Leverage AI and research tools (e.g., ChatGPT, Gemini, SEMrush) not only for research and drafting, but to build or integrate advanced workflows, such as custom GPTs, to enhance efficiency and campaign performance

Analyze campaign performance to iterate and optimize based on what’s working

Collaborate cross-functionally to bring campaign experiences to life across social, email, web, events and more

What you’ll bring to the table:

5+ years of experience in B2B content marketing (SaaS or AdTech/MarTech preferred)

Proven success crafting content that supports lead generation and sales enablement

Strong writing skills—able to flex tone and structure based on audience and stage of funnel

Proven experience using Google Analytics (GA4) and heatmapping tools (e.g., CrazyEgg, Hotjar) to assess content performance and tie content strategies to measurable outcomes

Experience in full-funnel campaign development and content sequencing

Comfort with performance metrics and using data to optimize content strategy

Strategic mindset with the ability to tie messaging to business outcomes

Hands-on experience experimenting with emerging AI tools (e.g., custom GPTs, AI-powered monitoring, automated content testing), with a strong drive to apply them in practical, innovative ways that improve campaign execution and marketing outcomes.

Demonstrated ability to manage multiple deadlines, stakeholders, and competing priorities in a fast-paced environment.

Experience designing and executing A/B tests on content assets (e.g., email copy, landing pages, CTAs) to optimize engagement, conversions, and overall campaign performance.

Bonus: Experience creating playbooks or campaign content frameworks

Highly competitive salary

RRSP/401K matching

3 weeks vacation + 3 personal care days + 1 Culture & Belief day + birthdays off

Access to a comprehensive mental health care platform

Full benefits from day one of employment

Work from home reimbursements

Optional global WeWork membership for those who want a change from their home office

Robust training and onboarding program

Coverage and support of personal development initiatives (conferences, courses, etc)

Access to StackAdapt programmatic courses and certifications to support continuous learning

An awesome parental leave policy

A friendly, welcoming, and supportive culture

Our social and team events!

StackAdapt is a diverse and inclusive team of collaborative, hardworking individuals trying to make a dent in the universe. No matter who you are, where you are from, who you love, follow in faith, disability (or superpower) status, ethnicity, or the gender you identify with (if you’re comfortable, let us know your pronouns), you are welcome at StackAdapt. If you have any requests or requirements to support you throughout any part of the interview process, please let our Talent team know.

About StackAdapt

We've been recognized for our diverse and supportive workplace, high performing campaigns, award-winning customer service, and innovation. We've been awarded: