Senior Content Manager, People Managing People (CA)

Black & White Zebra; Montreal; Remote; CAD 140,000 - 180,000; Full time

Job summary

A leading media tech company in Montreal is seeking an experienced Senior Content Manager to lead their content strategy across multiple channels. You will oversee a high-performing content team and integrate AI into workflows. The ideal candidate has extensive experience in content strategy and a passion for innovative content delivery. Competitive salary and comprehensive benefits are offered for this remote role with an optional office in Vancouver.

Benefits

Discretionary bonus

Comprehensive benefits package

Qualifications

• Proven ability to scale content programs and lead high-performing teams.
• Familiarity with AI tools and leadership currents.
• Strong communication and project management skills.

Responsibilities

• Lead content strategy and roadmap for various channels.
• Oversee content quality and contribute to high-priority content.
• Manage a high-performing content team.

Skills

Cross-channel content strategy

AI integration in content workflows

Leadership and organizational design expertise

Cross-functional communication

Tools

GA4

Ahrefs

WordPress

Airtable

Job description

Overview

Senior Content Manager, People Managing People (CA) — Black & White Zebra

Join to apply for the Senior Content Manager, People Managing People (CA) role at Black & White Zebra.

Base pay range: CA$140,000.00 / yr - CA$180,000.00 / yr

Responsibilities

• Lead content strategy and roadmap: Own the content roadmap, deciding what we create, update, and optimize across channels based on performance data, business goals, and audience needs. Extend stories across editorial, podcasts, newsletters, video, social, and events—repurposing content for maximum impact. Evolve our editorial methodology to ensure every piece aligns with our mission to help readers future-proof their organizations. Ground decisions in SEO, user feedback, competitive research, data sources, and emerging audience needs—especially around AI and the future of project delivery.
• Elevate content quality and innovation: Oversee site-wide content quality and clarity, contribute first-person content on high-priority topics, participate in interviews, podcasts, and digital PR, and scale new formats—interactive tools, visual storytelling, surveys, and beyond—to engage readers.
• Embed and scale AI-powered content systems: Work with content operations to integrate AI across the content workflow and coach editors to participate in earned media and thought leadership opportunities in partnership with the Digital PR Lead.
• Grow a high-performing content team: Manage editors and contributors, provide editorial development and career support, and foster a culture of curiosity, collaboration, and experimentation at the intersection of AI and content leadership.

Qualifications

• A cross-channel content strategist with a track record of scaling programs and leading high-performing teams across newsletters, podcasts, events, social, and video.
• An AI enthusiast who tests, applies, and shares insights on how AI reshapes content, leadership, and the future of work.
• A subject-matter expert in leadership and organizational design with understanding of executives’ and people leaders’ challenges.
• Experience integrating AI across workflows to balance scale, efficiency, and thoughtful human strategy.
• Reader-obsessed leader who experiments with interactive tools, surveys, and video storytelling; hands-on contributor who interviews executives and tests tools.
• Collaborative partner capable of aligning content with SEO, product marketing, events, and partnerships to build trust and authority.
• Strong cross-functional communication and project management skills; comfortable with GA4, Ahrefs, WordPress, and Airtable.
• Curiosity about future trends in organizational leadership and a passion for helping others adapt and thrive.

Nice to have

• Experience contributing expert commentary or appearing in thought leadership content.
• Familiarity with PR / media collaboration and working with outreach or communications teams.
• Background in content UX, accessibility, or conversion-oriented design for content.

Salary and location

This full-time position is available as a remote role with the option to use our office in Vancouver, BC if you live locally. The role offers an annual base salary in the range of CA$140,000 to CA$180,000. The range is a guide for new hires in Canada. Seniority level and salary ranges are determined through interviews and evaluation of qualifications and market data. In addition to base salary, full-time employees are eligible for a discretionary bonus and a comprehensive benefits package.

About Black & White Zebra

Black and White Zebra is a rapidly growing, independent media tech company headquartered in Vancouver, BC. Since 2012, our portfolio supports millions of people at work. We cover project management, product management, people management, customer experience, quality assurance and more, connecting people with knowledge, skills, and tools to succeed professionally.

We’re committed to a diverse, equitable, and inclusive workplace. We are an equal opportunity employer and consider all candidates regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran’s status, sexual orientation, or any category protected by law.