Senior Content Manager - Asset Management

Franklin Templeton Investments; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A global investment firm in Toronto seeks an experienced content strategist to build content strategies and create engaging content for both the UK and Canadian markets. This hybrid role requires a bachelor's degree or MBA, over 10 years of experience in asset management communications, and strong writing skills. Join us to help in delivering better investment outcomes for clients worldwide.

Benefits

Flexible medical, dental and vision insurance

Corporate Pension Plan

Employee Stock Investment Program

Competitive vacation package

Company paid disability insurance

Education assistance

Qualifications

• 10+ years in asset management communications.
• Experience working with portfolio managers.
• Deep understanding of financial markets and products.

Responsibilities

• Build content strategies with UK and Canadian marketers.
• Create content in formats like blogs, videos, and infographics.
• Align content plans with business priorities and campaigns.

Skills

Strong writing and editing abilities

Skilled in video and infographic content creation

Fluent in English

Excellent project management

Education

Bachelor’s in communications or MBA

Job description

Overview

At Franklin Templeton, we’re advancing our industry forward by developing new and innovative ways to help our clients achieve their investment goals. Our dynamic firm spans asset management, wealth management and fintech, offering many ways to help investors make progress toward their goals. Talented teams working around the globe bring expertise that’s both broad and unique. And our welcoming, respectful and inclusive culture provides opportunities to help you reach your potential while helping our clients reach theirs. Come join us in delivering better outcomes for our clients around the world!

About the Department

The Canada and UK Marketing Team drives strategic marketing initiatives that support business growth across both regions. Collaborating closely with country and channel marketers and global teams, the department creates engaging, content tailored to local audiences. Team members benefit from a dynamic, inclusive culture and opportunities to contribute meaningfully to client success.

How You Will Add Value

Core Responsibilities

• Build content strategies with UK and Canadian marketers.
• Create content in formats like blogs, videos, and infographics.
• Align content plans with business priorities and campaigns.
• Develop distribution strategies using paid and owned channels.
• Ensure content meets local compliance standards.
• Localize and curate global content for regional use.
• Manage routing, translation, and production.

Strategic Responsibilities

• Oversee production and compliance reviews.
• Maintain content awareness across marketing and sales teams.
• Identify collaboration opportunities with global teams.
• Join editorial planning calls and represent UK and Canada.
• Track and report content performance metrics.

Team & Collaboration

Support writing needs for emails, brochures, and executive communications.

What Will Help You Be Successful in This Role

Experience, Education & Certifications

• Bachelor’s in communications or MBA
• 10+ years in asset management communications
• Experience working with portfolio managers
• Deep understanding of financial markets and products
• Familiarity with Canadian or UK asset management

Technical Skills

• Strong writing and editing abilities
• Skilled in video and infographic content creation
• Fluent in English; French is a plus
• Comfortable using AI tools for content and translation
• Knowledge of client journey mapping and analytics

Soft Skills

• Excellent project management and collaboration skills

Work Schedule & Location

• Location: Toronto
• Work Arrangement: Hybrid (minimum 3 days/week in office)

#MID_SENIOR_LEVEL

#LI-Hybrid

Experience our welcoming culture and reach your professional and personal potential! Our culture is shaped by the variety of perspectives and experiences brought by talent from around the world. Regardless of your interests, lifestyle, or background, there’s a place for you at Franklin Templeton. We provide employees with the tools, resources, and learning opportunities to help them excel in their career and personal life.

By joining us, you will become part of a culture that focuses on employee well-being and provides multidimensional support for a positive and healthy lifestyle. We understand that benefits are at the core of employee well-being and may vary depending on individual needs. Whether you need support for maintaining your physical and mental health, saving for life’s adventures, taking care of your family members, or making a positive impact in your community, we aim to have your needs covered.

Benefits

• Flexible medical, dental and vision insurance
• Corporate Pension Plan
• Employee Stock Investment Program
• Purchase company funds with no sales charge
• Competitive vacation package that includes three annual personal days
• Company paid short-term and long-term Disability Insurance
• Education assistance

Learn more about the wide range of benefits we offer at Franklin Templeton

Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.

If you believe that you need an accommodation or adjustment to search for or apply for one of our positions, please send an email to [e-mail]. In your email, please include the accommodation or adjustment you are requesting, the job title, and the job number you are applying for. It may take up to three business days to receive a response to your request. Please note that only accommodation requests will receive a response.