Senior Content Designer II (L6), Fulfillment

Instacart; Canada; Remote; CAD 167,000 - 185,000; Full time

Job summary

A leading grocery delivery service seeks a Senior Content Designer to enhance product experiences with clear UX writing. The role involves collaboration with cross-functional teams to create effective content. Candidates must have over 6 years of experience and a strong understanding of storytelling and design. Remote work is encouraged with competitive compensation based on location.

Qualifications

• 6+ years of experience crafting content for web and mobile interfaces.
• Expert command of written language, storytelling, design thinking, and content frameworks.
• Skilled in conveying complex ideas simply and effectively.
• Strong understanding of information architecture.

Responsibilities

• Embeds with features teams to enhance user experiences.
• Develops and iterates on UX content that delivers measurable impact.
• Collaborates with cross-functional teams for consistent product tone.

Skills

Content crafting for web and mobile

Storytelling

Design thinking

Problem-solving

Prompt engineering in AI

Job description

USA or Canada - Remote

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

Instacart is on a mission to make eating well effortless for everyone. Words are a critical part of that journey. As a Senior Content Designer, you’ll shape product experiences that touch millions of households, weaving clarity, warmth, and trust into every interaction. You’ll partner with designers, product managers, researchers, engineers, and data scientists to craft language that not only guides customers through grocery shopping, but also reflects our commitment to Go Far Together, Roll Up Your Sleeves, and Grow the Pie.

About the Role

As a Senior Content Designer at Instacart, you will play a crucial role in shaping our products with clear, human-centered UX/UI copy. From ideation through to implementation, you'll work closely with designers, product managers, researchers, and engineers to craft content that makes grocery shopping effortless. Your work will influence how people interact with Instacart, enhancing the shopping experience with clarity and precision, while ensuring our voice aligns with our business design.

About the Team

Join the Instacart Design Team, committed to solving large-scale challenges and transforming the way people feed themselves and their families. We are a collaborative, innovative group focused on delivering seamless grocery shopping experiences. As part of our team, you'll partner across functions to create content that is essential for transforming grocery shopping.

About the Job

• Embed with feature teams on key product surfaces that onboard, engage, and retain shoppers of Instacart's fulfillment experience.
• Develop, ship, interpret results, and iterate on UX content that delivers measurable impact for product experiences.
• Craft AI system prompts that support greater personalization and scale content within the product.
• Conversational design abilities that are more than making AI sound better—you’re able to work directly in the system prompt to shape behavior and deliver on the promise of intuitive assistants that can anticipate and meet users' needs.
• Seamlessly collaborate with cross-functional teams that may include product designers, product managers, engineers, data scientists, UX researchers, and other specialists.
• Create writing that flawlessly expresses Instacart's product tone of voice and adheres to global content standards for UX writing. Adhere to content standards while maintaining consistency with Instacart’s voice.
• Share your work with the team and provide constructive feedback.

About You

Minimum Qualifications

• 6+ years of experience crafting content for web and mobile interfaces.
• You have an expert command of written language, storytelling, design thinking, and content frameworks that enable strong product experiences.
• You're a capable problem-solver and design thinker who can translate product requirements, user insights, design strategy, and business goals into high-quality language frameworks and UX writing.
• You have strong convictions around craft and quality in UX content with a portfolio that consistently showcases clear, effective writing. Skilled in conveying complex ideas simply and effectively.
• You understand, are confident and comfortable with prompt engineering in current AI LLM models.
• You can successfully operate autonomously in a fast-paced, dynamic environment, practicing good judgment with minimal oversight.
• You are experienced with or motivated to use AI to supercharge UX content production.
• Strong understanding of information architecture and the intersection of visual design and language.
• High attention to detail and organizational skills.
• Passion for your work and dedication to supporting Instacart customers.
• Ability to manage multiple projects in a fast-paced environment, meeting deadlines efficiently.

Preferred Qualifications

• Experience with a variety of content formats, including interfaces, microcopy, emails, notifications, and style guides.
• Portfolio showcasing a range of experiences is a plus.

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location.

For US based candidates, the base pay ranges for a successful candidate are listed below.

• CA, NY, CT, NJ: $194,000 - $216,000 USD
• WA: $187,000 - $208,000 USD
• OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI: $179,000 - $199,000 USD
• All other states: $162,000 - $180,000 USD

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

• CAN: $167,000 - $185,000 CAD

At Instacart, we like to think of ourselves as a potluck—where everyone brings something new, different, and flavorful to the table. We believe our team’s wide range of perspectives, experiences and backgrounds enable us to build a better product for our customers. Instacart is for everyone, and we’re committed to fostering diverse and inclusive teams that reflect the communities we serve.

Individuals seeking employment at Instacart are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other protected characteristic.