Senior Consultant, Conversion Rate Optimization

dentsu; Vancouver; On-site; CAD 75,000 - 90,000; Full time

Job summary

A leading digital consultancy in Vancouver seeks a Senior Consultant for Conversion Rate Optimization. This role involves developing client relationships, leading project teams, and translating data into actionable insights. Candidates should have substantial experience in digital optimization and relevant platforms, alongside a strong aptitude for presentation and client management. The position is full-time with comprehensive benefits and a competitive salary ranging from $75K to $90K.

Benefits

Medical, vision, and dental insurance

Life insurance

Flexible paid time off

401k

Paid parental leave

Qualifications

• At least 4 years in digital optimization.
• Hands-on experience with optimization platforms.
• Experience in web analytics platforms.

Responsibilities

• Build client-facing presentations using data.
• Ensure the completion of project deliverables.
• Nurture client relationships and address satisfaction issues.

Skills

Client relationship building

Data analysis

A/B testing design

Web analytics knowledge

Presentation skills

Education

Bachelor's degree

Tools

Google Optimize

Adobe Target

Google Analytics

Adobe Analytics

Google Tag Manager

Job description

Senior Consultant, Conversion Rate Optimization

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Senior Consultant, Conversion Rate Optimization

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The purpose of this role is data analysis / guided deliverable development in support of assessment / strategic deliverables.

Job Description :

As a Senior Consultant, Conversion Rate Optimization (CRO), you will be a senior contact for key clients, and will develop strong client relationships and lead the day-to-day work of CRO project teams. This role blends experimentation with insight generation, leveraging user behavior data to craft compelling narratives that drive optimization strategy. You'll translate complex digital journeys into clear, actionable recommendations that resonate with both business and UX stakeholders. Typical CRO projects include the design and development of A / B tests, multivariate experiments, and personalization activities, but just as importantly, the analysis and iteration that follow. We generate insights, test hypotheses, and use results to drive continuous improvement across digital experiences. In addition to leading project teams toward the successful completion of agreed-upon deliverables, you will assist senior leadership in identifying and pursuing incremental growth opportunities with clients. You will report to a Manager, Conversion Rate Optimization.

Responsibilities

• You will build client-facing presentations that translate data into actionable insights, helping to optimize digital properties with a clear experimentation and optimization mindset.
• You will ensure the successful completion of agreed-upon project deliverables within statement of work ("SOW") scope, timeline, and budget.
• You will ensure the quality of the project team's work by offering constructive feedback and continually striving to "raise the bar" for Cardinal Path's standard of delivery.
• You will nurture client relationships by acting as a strategic advisor to the client, using a keen understanding of the client's business and objectives.
• You will conduct regular client communication, both in terms of strategic direction as well as tactical updates.
• You will proactively identify potential issues with client satisfaction and work with project team to address them.
• You will act on client satisfaction survey results, ensuring quality improvement plans are developed and executed as needed.
• You will work with individual contributors within the EXO practice to help them improve their subject matter expertise, client management skills, and generally professional development.
• You will work across practice areas within Cardinal Path to ensure EXO is well-understood across the organization and brought into as many client engagements as possible.
• You will identify opportunities to improve our service delivery regarding quality, efficiency, and profitability.
• You will apply subject matter expertise to assist business development team with scoping and pricing estimates for new projects.

Qualifications

You will have at least 4 years working in the field of digital optimization; working in a client results service organization, such as an analytics agency or a media agency.

You will have at least 4 years hands-on experience with optimization platforms such as Google Optimize, Adobe Target, and Optimizely.

You will have at least 2 years of recent hands-on experience in web analytics platforms such as Google Analytics and / or Adobe Analytics.

You will have experience in designing and planning A / B tests and multivariate experiments (estimating sample sizes, test durations, quantity of variants, etc.).

You will have experience analyzing the results of experiments, both at the aggregate level and at the audience segment level.

You can identify friction points and optimize user journeys, turning insights into clear, compelling narratives for stakeholders. Experience with behavioral analytics platforms (e.g., Contentsquare, Hotjar, or Crazy Egg) is a huge plus.

You’re comfortable owning the “red thread” across a user journey, translating broad client questions into a focused learning agenda and insightful presentation. You’ll tell the story using a combination of traditional analytics tools and behavioral data like heatmaps, session replays, and journey diagrams.

You will be fluent with basic concepts of digital user experience (UX).

You will have exposure to Tag Management tools (Google Tag Manager, Adobe Tag Manager).

You will have strong Excel and PowerPoint skills.

You can build executive-ready presentations that blend data and narrative, including visuals like annotated screenshots, KPI summaries, and tactical recommendations.

You thrive in ambiguous environments and enjoy being the one who brings clarity to messy data and vague client asks.

You will have a Bachelor's degree.

You stay up to date with trends in CRO, analytics, and emerging technologies like AI, and bring that perspective to your work when relevant.

The annual salary range for this position is $75K-$90K. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include :

Medical, vision, and dental insurance,

Life insurance,

Short-term and long-term disability insurance,

401k,

Flexible paid time off,

At least 15 paid holidays per year,

Paid sick and safe leave, and

Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Location : Toronto

Brand : Cardinal Path

Time Type : Full time

Contract Type : Permanent

Seniority level

Seniority level

Mid-Senior level

Employment type

Employment type

Full-time

Job function

Job function

Consulting, Information Technology, and Sales

Industries

Advertising Services

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