Senior Consultant

Veritas Inc.; Toronto; On-site; CAD 60,000 - 100,000; Full time

Job summary

An award-winning marketing and PR agency is seeking a dynamic Senior Consultant with a passion for consumer goods, retail, and lifestyle sectors. This role calls for a creative leader who thrives in the fast-paced world of music, entertainment, and pop culture. You'll be responsible for developing and executing innovative PR campaigns, collaborating closely with clients, and providing guidance to your team. Join a vibrant company that values creativity, teamwork, and personal growth, where your ideas can shine, and your contributions truly matter. If you're ready to make an impact in a supportive environment, this opportunity is for you.

Benefits

Mentorship opportunities

Team outings

Flexible work environment

Professional development programs

Qualifications

• 3+ years of agency experience, preferably in PR, with a focus on client accounts.
• Strong understanding of media, influencer, and PR landscape.

Responsibilities

• Develop and pitch PR campaigns that align with client strategies.
• Provide leadership and direction to team members on projects.
• Analyze media coverage and identify growth opportunities.

Skills

Public Relations

Project Management

Media Relations

Creative Thinking

Social Media Strategy

Client Communication

Education

Bachelor's Degree in Communications or related field

Tools

Media Monitoring Tools

Project Management Software

Job description

Overview

Veritas – an award-winning marketing and PR agency - is in the market for an awesome Senior Consultant with a minimum of three years in the biz, preferably in consumer packaged goods, retail, and lifestyle sectors. A PR unicorn with a leadership mindset, who is equal parts creative and culturally dialed in. One who lives and breathes the music, entertainment, and pop culture scene, and known as the person in your friend group who’s always in the know.

Responsibilities

1. Interpret PR briefs and develop campaigns/PR plans that are on strategy and can translate the strategic direction to the account team.
2. Develop pitch ideas and successfully pitch media and social media tactics to clients.
3. Maintain and monitor workflow assignments on all projects.
4. Understand and keep track of project budgets and handle supplier invoices.
5. Interact with clients and participate in discussions around campaign strategy and plans.
6. Provide leadership, training, and direction to Consultants and Coordinators and proactively assist the team in the delivery of project elements.
7. Proactively identify problems/opportunities early and advise the team appropriately.
8. Understand all types of PR tactics (including social and online) and their specific value to programs.
9. Draft and edit press releases, Q&As, backgrounders, pitches, and new business documents.
10. Assist in identifying potential organic growth opportunities that are consistent with the strategic direction of the agency.
11. Participate in new business pitches, as required.
12. Analyze media coverage for clients.

Qualifications

You have at least 3 years of dynamic agency experience (preferably PR) working on multiple client accounts, and you thrive amidst inter-agency collaboration. You are a detailed Project Manager in the making and have an attractive record for both servicing clients and working with your team. You have a deep appreciation for communication and an advanced knowledge of the media, influencer, and PR landscape in Quebec. More importantly, you feel at home in the influencer/meme culture space, and you’re an early adopter of new social platforms. The idea of working on culturally relevant, breakthrough programming excites you. No rigid hierarchical structure here. A good idea is a good idea, no matter who it comes from. We focus on clever and thought-provoking brand acts, unique creative spins on storytelling, and awesome digital content.

Agency Corporate Responsibilities

You’ll never be bored. We work hard for some of the country’s most ambitious brands and with some of the cleverest clients – on everything from beauty to alcohol, retail to healthcare, tech to government. And all the other things in between. We’re super team-oriented. We have a very strict ‘good vibes only’ policy. If you’re a sourpuss or an under-bus thrower, we thank you for moving along. We rise and fall as a team.

Community is important to us, especially with the team being apart for so long. So, we’ve encouraged fun (but safe) in-person outings where we can. Ever brainstormed with your team on a hike? We have. We love developing talent. We are in the people business and know we have a role in helping our team learn and progress in their careers. If you promise to bring a good attitude and willingness to learn, we promise to bring mentorship and opportunity.