Senior Community Manager

MSL (Global); Toronto; Hybrid; CAD 70,000 - 80,000; Full time

Job summary

MSL (Global) is seeking a Senior Community Manager for a 6-month contract to lead key messaging and community building for a national brand. The role requires deep knowledge of social platforms, trend spotting, and sentiment analysis, with multiple touchpoints and attention to detail.

This is a hybrid Toronto-based position. You will curate content calendars, engage audiences, monitor brand mentions, and provide regular insights and recommendations to strengthen audience engagement and brand

Qualifications

• 3-4+ years’ experience as a Community Manager or Project Manager in the social space.
• Aptitude for measurement, data and insights and turning them into campaigns.
• Highly organized with a keen eye for detail and a consistent brand voice.
• Passion for storytelling, strategy, innovation and delivering results.
• Experience with the Canadian social media landscape.
• Experience in consumer-packaged goods is an asset.

Responsibilities

• Curate and manage a detailed content calendar and coordinate with multiple stakeholders.
• Identify emerging trends and analyze competitor programs to suggest opportunities for brand presence.
• Engage with audiences by responding to comments, messages and mentions.
• Monitor brand mentions and sentiment; provide regular reports with insights and recommendations.

Skills

Social media management

Project management

Content strategy

Audience engagement

Job description

MSL is a global public relations firm focused on building influence that delivers meaningful impact for business and society. We bring together strategists, storytellers, and creators to help brands and leaders earn attention, trust, and relevance in a public environment shaped by platforms, algorithms, and generative AI.

Our work is grounded in a simple belief: influence isn’t about volume or visibility alone. It’s about shaping how people perceive, talk about, and act on what brands put into the world. That requires deep audience understanding, strong judgment, and communications that feel credible, human, and timely.

Across markets and categories, we partner with organizations of all sizes to navigate change, build connection, and strengthen their role in culture and community. It’s our people, their curiosity, craft, and care for the work, that turns strategy into stories and ideas into lasting impact.

Overview

Join our team as a Senior Community Manager where you’ll play a key role in the delivery of key messaging and community building for a national brand. This role has multiple touchpoints and requires a high-level attention to detail. With a passion for all things social, this role requires someone with deep knowledge of social platforms, an eye for trends, and an ear for sentiment.

Please note this is a 6-month contract.

Responsibilities

Project Management:

• Curate and manage a detailed content calendar.
• Coordinate with multiple internal and external stakeholders for consistent messaging and scheduled collaboration posts.

Strategic Trend & Competitive Analysis:

• Proactively identify emerging trends and analyze competitor programs to recommend new opportunities for brand presence.
• Support strategic thinking on content direction, recommending relevant content themes and formats to ensure social relevance and audience engagement.

Community Engagement:

• Actively engage with the audience by responding to comments, messages, and mentions.
• Proactively engage with relevant posts from other accounts, including those of moms and community members, to foster growth and build relationships.

Monitoring & Reporting:

• Implement social listening to track brand mentions and sentiment.
• Monitor performance and provide regular reports with insights and recommendations.

Qualifications

• 3-4+ years’ experience as a Community Manager or Project Manager in the social space.
• Demonstrated aptitude for measurement, working with data and insights and actioning them into effective campaigns.
• Highly organized, process oriented with keen eye for detail and an ability to understand and maintain a consistent brand voice.
• Passion for storytelling, strategy, innovation, and delivering results.
• Demonstrated experience and understanding of the Canadian social media landscape
• Previous experience working on consumer-packaged goods is an asset

Additional Information

At MSL, you’ll do meaningful work for some of the world’s most influential brands - alongside a team that values ambition, creativity, and authenticity.

We offer:

• Competitive compensation and benefits, including generous vacation and mental health support
• Hybrid work environment and flexible scheduling
• Parental leave top-up and professional development allowances
• Regular social events, wellness programs, and volunteer opportunities
• Access to world-class learning and leadership development through Publicis Groupe
• A culture that celebrates collaboration, innovation, and career growth
• This is a hybrid role tied to our Toronto office.

Transparency matters to us. The salary range for this position is CAD$70K-$80K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.

AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.