Senior Communications Manager

Optimaliving; Vancouver; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading company in senior living is seeking a Senior Communications Manager to enhance engagement among stakeholders. The role involves developing communication strategies, overseeing media relations, and managing internal and external communications. The ideal candidate has a Bachelor’s degree in Communications and at least 5 years of relevant experience. Join a supportive workplace in Vancouver with competitive benefits and a flexible work environment.

Benefits

Market-competitive compensation

Health and wellness benefits

Career growth opportunities

Flexible work environment

Generous vacation entitlements

Qualifications

• 5+ years of experience in communications, preferably in healthcare or seniors housing.
• 3+ years of leadership experience in communications.
• Experience working in a seniors housing or healthcare setting.

Responsibilities

• Develop and implement a comprehensive communications strategy.
• Oversee and provide leadership to our communications function.
• Liaise with media and draft press releases and media kits.

Skills

Exceptional writing skills

Strong interpersonal skills

Cultural sensitivity

Proficiency in digital tools

Ability to manage multiple projects

Education

Bachelor’s degree in Communications

Master's Degree or MBA

Job description

Let us welcome you to Optima Living.

Optima Living operates Independent Living, Assisted Living, Supportive Living and Memory Care communities in Alberta and British Columbia. Our communities are among the best places to live in Western Canada.

Our Vision : For every person to feel at home.

This is truly supported by our credo. “Let us welcome you home.” All of us here feel it is an honour to work with our residents and we advocate a resident-centered approach where the Resident, is the focus of all our endeavours.

Summary

The Senior Communications Manager will report to the Head of Legal and is responsible for developing and executing strategic communication initiatives that increase engagement among internal stakeholders, residents and families. The Senior Communications Manager will also be responsible for outreach to investors and other external stakeholders and enhance the organization’s visibility. This role oversees internal and external communications, media relations, digital content, and collaborates with our marketing group on branding efforts to ensure consistent and compassionate messaging aligned with our mission and values.

• Please note this position accepts candidates from Vancouver and Surrey

Key Responsibilities

Strategic Communications

Develop and implement a comprehensive communications strategy.

Craft messaging that reflects the organization’s mission, values, and services.

Collaborate with leadership to support advocacy and community outreach.

Leadership

Oversee and provide leadership to our communications function.

Recruit, select, onboard, and offboard communications talent as required.

Provide continuous performance guidance to communications talent.

Media & Public Relations

Liaise with media as required and draft press releases, media kits, and talking points.

Build and maintain relationships with local and regional media outlets.

Monitor media coverage and coordinate crisis communications when needed.

Digital & Print Content

Collaborate with the Director, Marketing to manage website content, newsletters, brochures, and social media platforms.

Create compelling stories, videos, and graphics that highlight resident life and organizational impact.

Ensure all content is accessible and inclusive.

Internal Communications

Support communication with employees, residents, and families through regular updates, newsletters, and bulletins.

Coordinate internal campaigns and events that promote staff engagement and resident well-being.

External Communications

Support communication with external stakeholders, including investors and strategic partners.

Create external-facing communications materials that showcase Optima's growth and leadership.

Qualifications & Experience

Bachelor’s degree in Communications, Public Relations, Marketing, or related field.

Master's Degree or MBA is an asset.

5+ years of experience in communications, preferably in healthcare or seniors housing.

3+ years of leadership experience in communications.

Exceptional writing, editing, and storytelling skills.

Proficiency in digital tools.

Strong interpersonal skills and cultural sensitivity.

Ability to manage multiple projects and meet deadlines in a fast-paced environment.

Strong workplace culture orientation.

Experience working in a seniors housing or healthcare setting.

Knowledge of accessibility standards and inclusive communication practices.

Conditions of Employment

Clear Police Information Check

Travel within Canada is required.

Why Join Optima Living?

At Optima Living, we believe our people are our greatest strength. We are committed to fostering a supportive and engaging workplace where every team member feels valued, empowered, and truly at home. When you join our team, you’ll benefit from a comprehensive package designed to support your well-being, professional growth, and quality of life.

Competitive Compensation

Receive a market-competitive compensation package with pay progression based on your length of service and individual performance.

Health and Wellness Benefits

We offer employer-paid health coverage for you and your family, including vision care, dental care, paramedical services, travel insurance, and a health spending account, ensuring your health and peace of mind are a priority.

Career Growth and Development

We are committed to your professional journey. Enjoy opportunities for advancement, access to ongoing training, and educational programs designed to help you thrive in your career.

Financial and Life Support

Our robust benefits package includes an employer-matching RRSP program, life insurance, and access to our Employee and Family Assistance Program (EFAP), providing support for every stage of life.

Work-Life Balance

We understand the importance of time for yourself and your loved ones. Our team members benefit from generous vacation entitlements, paid sick time, and additional paid days off to rest and recharge.

Flexible Work Environment

We support productivity through flexibility. Our workspaces include ergonomic sit / stand desks and collaborative open-office designs. Enjoy flexible start and end times, as well as hybrid work options that allow you to perform at your best, wherever you are.

Team Culture and Recognition

At Optima Living, we strive to welcome you home . Our culture is built on mutual support, inclusion, and teamwork. As a member of our team, you'll take part in team-building activities, social gatherings, and community fundraising events. Through programs like our “Shining Star” Employee Recognition initiative, we celebrate your contributions and stay connected to our shared mission, vision, and values.

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