Senior Category Manager

Bel; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading food company in Toronto is seeking a Senior Category Manager for the GoGo SqueeZ brand. The ideal candidate will lead category management activities, optimize retail strategies, and use data-driven insights to strengthen retailer partnerships. Applicants should have a minimum of 5 years of experience in the CPG industry and a bachelor’s degree. Strong analytical skills and leadership abilities are essential for success in this role.

Qualifications

• Minimum 5 years of experience in the CPG industry in a category management or related role.
• Strong analytical skills with the ability to synthesize information into insights.
• Proficiency in manipulating sales data and analyzing data using Nielsen, IRI, LDIA, Retail Link.

Responsibilities

• Lead all category management activities for GoGo SqueeZ.
• Perform planogram analysis to maximize shelf presence.
• Prepare and present business reviews with category recommendations to retailers.

Skills

Analytical skills

Leadership skills

Communication skills

Strategic thinking

Problem-solving skills

Cross-functional collaboration

Interpersonal skills

Education

Bachelor’s degree in business administration, marketing, or related field

Tools

Nielsen

IRI

MS PowerPoint

MS Excel

MS Word

Job description

Company presentation

For all, for good. Our company signature shows Bel’s commitment to champion healthier and responsible food for all. This mission engages 12,600 people every day, in more than 30 countries, to build a responsible and sustainable model. Our iconic and positive brands - The Laughing Cow, Babybel, Boursin - continuously reinvent themselves to offer healthy snacking options to our consumers.

Do you want to join a company with an entrepreneurial spirit that places trust and accountability at the heart of its decisions? Are you daring, pragmatic, and determined? Come join us and make an impact with your talent and energy in realizing an ambitious company project.

IWorkForAllForGood

Objective

The Senior Category Manager will lead all category management activities for the GoGo SqueeZ brand. You will develop data-driven category insights, optimize retail strategies, and collaborate with cross-functional teams to deliver impactful results, playing a critical role in Bel's business success.

Additionally, you will work closely with retailers to shape the vision for the healthy snacking category, strengthening Bel's position as a trusted partner in category development.

Key Responsibilities :

• Category Leadership :
• Lead all category management activities for GoGo SqueeZ, ensuring alignment with Bel’s objectives and retailer goals.
• Interpret business data to develop actionable, fact-based recommendations supporting sales and profit objectives for Bel and retail partners.
• Retail Execution :
• Perform planogram analysis and provide recommendations to maximize Bel's shelf presence, along with tailored suggestions for optimal assortments.
• Analyze promotional activities and recommend the best promotional mix, efficiencies, and ROI strategies benefiting both Bel and retail partners.
• Progress Monitoring & Analytics :
• Track progress against retailer and Bel’s objectives, recommending actions to achieve goals.
• Develop KPI tracking reports and lead analytic tools to monitor performance.
• Leverage data sources like Nielsen, Numerator, IRI, Toolbox, LDIA, Retail Link for actionable insights.
• Collaboration & Business Partnership :
• Partner with Key Account Managers to align sales strategies and execution.
• Work with Revenue Growth Management (RGM) to evaluate promotion ROI and advise on promotional plans.
• Customize account/channel-specific sales presentations combining category insights with retailer strategies.
• Support the S&OP process with forecast data and identify growth opportunities through data analysis.
• Retailer Engagement :
• Prepare and present impactful business reviews with category recommendations to retailer teams and senior management.
• Establish Bel as a trusted partner in category development with retailers.
• Team Development & Leadership :
• Coach, supervise, and develop the Associate Category Manager, ensuring alignment with company objectives and brand strategies.
• Lead recruitment, evaluation, training, and development plans.
• Provide ad-hoc analysis and support to internal teams and senior management as needed.

Required skills and qualifications

• Minimum 5 years of experience in the CPG industry in a category management or related role.
• Bachelor’s degree in business administration, marketing, or related field.
• Strong analytical skills with the ability to synthesize information into insights.
• Excellent leadership and communication skills.
• Financial acumen, strategic thinking, and problem-solving skills.
• Effective team player with cross-functional collaboration skills.
• Organized, able to manage deadlines and multitask effectively.
• Result-oriented with exceptional interpersonal skills.
• Proficiency in manipulating sales data and analyzing data using Nielsen, IRI, LDIA, Retail Link, and other POS platforms.
• Proficient in MS PowerPoint, Excel, Word.
• Fluent in English; knowledge of French is an asset.
• Occasional travel for meetings and training.