Senior Buyer, Integrated Investments

Adelphi Group; Toronto; On-site; CAD 50,000 - 60,000; Full time

Job summary

UM is seeking a Senior Buyer, Integrated Investment to manage and negotiate media buys across TV, Radio, and Connected TV. You will work within an integrated team to deliver campaigns grounded in insights and precision execution.

The role requires leadership in training junior buyers and producing thorough pre- and post-buy documentation, with a focus on accuracy and measurable results. Office presence is required.

Qualifications

• Post-secondary education or equivalent professional experience in advertising/marketing.
• Minimum two years’ experience in media investment (TV, Radio, and Connected TV).
• Experience buying in major markets; ability to negotiate effectively.
• Proactive, detail-oriented with strong communication and analytical skills.

Responsibilities

• Own and manage campaigns (TV, Radio, Connected TV).
• Negotiate media campaigns directly with sales reps.
• Develop media schedules aligned with campaign parameters and brand objectives.
• Prepare pre-buy/post-buy reports and media evaluations/recommendations.
• Manage budgeting processes and resolve billing discrepancies.

Skills

Media planning

Negotiation

Analytical thinking

Communication skills

Team training

Education

Advertising/Marketing degree

Tools

Media research tools

Microsoft Office Suite

Job description

Agency:

UM

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Position Summary

The role of a Senior Buyer, Integrated Investment is to prepare, negotiate and document the execution of all client’s media buys within the Investment group. The Senior Buyer will train and provide guidance to all Assistant Buyers in the group as well as support the Supervisor/Manager in preparing all written documentation to the Planner or Client (e.g. pre-buy/post-buy reports, media evaluations/recommendations, and other pertinent documentation). This role requires you to work as part of an integrated media investment team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities

• Ownership and management of campaigns (TV, Radio, and Connected TV).
• Independently negotiate media campaigns directly with sales representatives.
• Develop a media schedule that satisfies campaign parameters and brand objectives.
• Execute all relevant revisions to the media buy.
• Explore promotional or value-added opportunities where applicable.
• Negotiate compensation as required. Proactively advise the team of any variations to execution of media plans.
• In partnership with the media planning team address market concerns, timing, and brand attribution.
• Develop a media schedule that satisfies campaign parameters and brand objectives.
• Prepare and present pre-buy/post-buy reports. Conduct third party audits as required. Upload media buys and track changes with a high level of accuracy.
• Responsible for solving and clearing billing discrepancies/queries, and managing the Budget Control reports (BCR) in a timely manner.
• Request submissions for upcoming campaigns from media partners. Ensure clear communication with the planning teams (i.e. involvement in briefs).
• Prepare market analyses. Provide guidance and direction to the planning teams on buying conditions.
• In partnership with manager, lead the evaluation or cost value analysis of sponsorships and integrations.
• Assist with training junior employees on tools and processes.
• Act as a resource for Assistants and Buyers on questions/concerns regarding complex requests. Proactively assist with the preparation of media Point of Views (POVs).

Desired Skills & Experience

• Post-secondary education or equivalent professional experience – University/College degree in advertising/marketing preferred.
• Minimum two (2) years’ experience in media investment (must have TV, Radio, and Connected TV experience).
• Previous experience buying in major markets, national networks and specialty. Ability to negotiate effectively.
• Strong learning agility, with a passion for continuous development. Client service oriented.
• Strong analytical and financial acumen. Excellent communication skills (both written and verbal).
• Highly developed organizational skills with a strong attention to detail and accuracy. Ability to work well and multi-task.
• Proactive approach to problem solving, assisting the team, self-development, etc.
• Ability to work collaboratively as well as independently. Experience presenting is an asset.
• Ability to develop and foster relationships with media partners. Ability to train and motivate junior employees.
• Proficient with media research tools. Proficient in Microsoft Office Suite (i.e. PowerPoint, Microsoft Word, and Excel).
  

Salary range $50,000 - $60,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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