Senior Buyer

Adelphi Group; Toronto; On-site; CAD 55,000 - 65,000; Full time

Job summary

Omnicom Media in Toronto is seeking a Senior Buyer, Media Activation to execute TV, radio and OOH campaigns. You will negotiate, execute, and maintain media plans for multiple clients and support the Supervisor/Senior Manager with pre/post-buy documents.

The role requires 3–4 years in media investment (1–2 years in a buyer role), strong negotiation and relationship skills, and excellent communication. Office-based role with a collaborative team environment.

Qualifications

• Post-secondary education – University graduate and/or advertising/marketing College degree preferred.
• Minimum (3-4) years' experience in media investment with 1-2 years' in a buyer role.
• OOH experience is an asset.
• Strong negotiation skills and ability to build client relationships.
• Excellent written and verbal communication, with strong organizational aptitude.
• Ability to work collaboratively and independently with attention to detail.

Responsibilities

• Negotiate, execute and maintain television, radio and OOH campaigns for a portfolio of clients.
• Deliver media campaigns that meet campaign objectives and client expectations daily.
• Understand and recommend stations and programming that align with target audience.
• Oversee the preparation and presentation of campaign reports and tracking expenditures.
• Assist with revisions to media buys and ensure timely billings.
• Prepare reports for third party audits and communicate market conditions.
• Mentor junior team members and foster relationships with media partners.
• Attend media seminars and represent the team in client service initiatives.

Skills

Negotiation

Relationship building

Communication

Time management

Detail orientation

Problem solving

Teamwork

Proactivity

Education

University degree

Advertising/Marketing degree

Tools

Mediaocean

Prisma

Radius

Media research tools

MS Office

Job description

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Trading and Investment

Job Description:

Job Summary:

The role of a Senior Buyer, Media Activation is to execute television, radio and OOH campaigns. The successful candidate will be responsible for negotiation, execution and maintenance of media campaigns for various clients, as well as assisting the Supervisor/Senior Manager in preparing all written documents (e.g. pre-buy, post buy, etc.). This role requires you to work as part of an integrated media investment team to ensure the product is grounded in insights and experience, resulting in flawless media executions.

Key Responsibilities:

• Negotiate, execute and maintain television, radio and OOH campaigns for a portfolio of clients
• Deliver media campaigns that meet campaign objectives and client expectations daily
• Understand and recommend stations and programming that align with target audience
• Oversee the preparation and presentation of campaign reports, campaign summaries, tracking of expenditures by supplier as required.
• Proactively advise the team of any variations to execution of media plans.
• Assist in ensuring all billings are cleared and issued in a timely manner as needed.
• Execute all relevant revisions to the media buy as needed.
• Prepare reports for third party audits as required
• Identify and communicate potential buying market conditions to peers.
• Ensure clear communication with the planning teams.
• Assist with training and mentoring of junior team members
• Develop and maintain positive rapport with media partners.
• Foster relationships across agency partners, with a focus on client service.
• Attend media seminars and presentations as required.
• Perform other duties/ad hoc projects as assigned which are within the scope of this role

Qualifications and Key Attributes:

• Post-secondary education – University graduate and/or advertising/marketing College degree preferred.
• Minimum (3-4) years' experience in media investment with 1-2 years' in a buyer role.
• Previous OOH experience is an asset.
• Strong negotiation skills.
• Ability to develop positive on-going business relationships (both internal & external) with a focus on client service.
• Strong learning agility, with a passion for continuous development.
• Excellent communication skills (both written and verbal).
• Highly developed organizational skills with a strong attention to detail and accuracy.
• Excellent ability to manage and prioritize time.
• Proactive approach to problem solving, supporting the team, self-development, etc.
• Ability to work collaboratively as well as independently.
• Proficient with Mediaocean, Prisma, Radius and media research tools
• Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).

Salary Range: $55,000 - $65,000

To the extent permissible by local law, Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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