Senior Brand Manager Virtual, Ontario Marketing

Thumbtack; Canada; Remote; CAD 117,000 - 152,000; Full time

Benefits offered by this job

Paid time off

Remote work stipend

Professional development stipend

Parental leave & caregiver support

Thumbtack Bucks

Job summary

Thumbtack is seeking a Senior Brand Manager focused on the pro audience to shape how we position the brand and deliver on our promises across every touchpoint.

You will report to the Director of Brand Strategy and guide major workstreams while aligning the team and broader organization around the pro segment.

Qualifications

• 6-8+ years of brand marketing experience with focus on strategy, positioning, and messaging
• Experience defining and implementing brand strategy brand promises, positioning frameworks, playbooks, and messaging architecture
• Experience setting brand vision and roadmap beyond campaign execution
• Experience designing and managing brand health measurement programs and translating findings into action
• Strong creative judgment: writing briefs, guiding agencies, and steering in-house teams
• Experience designing and running creative experimentation to improve campaigns
• Analytical rigor: planning and conducting research and turning data into insights, recommendations, and business cases

Responsibilities

• Lead workstreams to roll out a new brand playbook and refresh pro positioning and content strategy
• Translate growth opportunities into clear briefs and strategic direction for creative partners
• Own pro brand insights work and turn findings into actionable recommendations
• Partner with channel owners to translate brand strategy into content calendars meeting business goals
• Collaborate with product, service, and sales teams to align brand vision across org
• Lead AI-driven content brand support and scalable brand review systems
• Manage brand strategy for tentpole moments like campaigns, product launches, and Pro Summit
• Be a senior voice on the Brand Strategy team, setting standards and alignment with leadership

Skills

Brand marketing

Brand positioning

Messaging architecture

Creative briefs

Creative judgment

Brand health measurement

Audience deep dives

Analytical thinking

Education

Bachelor's in Marketing/Business

Job description

Thumbtack helps millions of people confidently care for their homes.

Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance, and bigger improvements. We help homeowners know projects to do, when to do them, and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together.

About the Brand Strategy Team

We act as the architects of the Thumbtack brand - claiming a distinct position in the market, defining a brand promise that delivers on that position, and partnering with skilled experts across the company to bring it to life. Our work spans brand insights, brand strategy, content strategy, and integrated marketing. We set the roadmap for the brand and extend our influence beyond Marketing & Communications into all parts of the organization to make sure every touchpoint strengthens the brand.

Hear from

Sujani

"Thumbtack is a company with a very flat hierarchical structure. Anyone at any level can approach the leadership team with an idea."

Sujani

Director, Growth Marketing

About the role

As the Senior Brand Manager focused on our pro audience, you’ll help define how we position the company, what we promise pros, and how that promise comes to life across every touchpoint. Reporting directly to the Director of Brand Strategy, you’ll set vision for major brand workstreams while shaping how the team and the company think about the pro side of our brand.

What you’ll do

• Lead foundational workstreams to help roll out our new brand playbook, including defining pro positioning and content strategy, educating and training partner teams, and more — and refresh these artifacts as the market shifts and new learnings emerge.
• Identify high-leverage opportunities for the brand to drive growth on the pro side of our business, then translate them into clear creative briefs and strategic direction for internal and external creative partners.
• Own pro brand insights work that informs strategy — including audience deep dives, creative experimentation, competitive analysis, and brand health tracking — and turn findings into clear, actionable recommendations.
• Partner with channel owners across Marketing and Communications to translate pro brand strategy into an integrated content strategy and creative calendar that meets business and brand goals.
• Extend the brand’s influence beyond Marketing and Communications by building relationships with cross-functional partners in the product, service and sales organizations; create proactive moments to communicate brand vision and align company priorities to it.
• Lead brand support for AI-driven content, building prompts, skills, brand review systems, and other infrastructure that allows the brand to scale as content creation becomes more decentralized.
• Orchestrate brand strategy and creative work for tentpole moments, including campaign launches, product launches, and major events like our annual Pro Summit.
• Serve as a senior voice on the Brand Strategy team — setting standards, shaping how we work, and driving alignment with leadership and cross-functional stakeholders.

In order to be successful, you must bring

• 6-8+ years of brand marketing experience, with a strong focus on brand strategy, positioning, and messaging; experience marketing to SMBs is a plus
• Experience defining and implementing brand strategy - including brand promises, positioning frameworks, playbooks, and messaging architecture
• Experience setting brand vision and roadmap, not just managing executions - comfortable operating upstream of campaigns and influencing how the broader org thinks about brand
• Experience designing and managing brand health measurement programs (brand tracking, awareness, perception, brand lift) and translating findings into clear strategic action
• Strong creative judgment, including experience writing compelling creative briefs, providing strategic guidance to creative agencies and in-house studios, and partnering with creative teams to develop standout work
• Experience designing and running creative experimentation programs that improve campaign performance and feed back into brand strategy
• Analytical rigor — comfortable planning and executing research with the help of internal or external research partners. Adept at synthesizing quantitative and qualitative data into insights, recommendations, and business cases

Expected salary ranges.

• For candidates living in Ontario and British Columbia, the expected salary range for the role is currently $117,300 - $151,800.

Supporting you at work and beyond

In addition to our virtual-first model, we offer:

Paid time off

Recharge with PTO, in addition to 20 company-wide holidays each year, including a week-long end-of-year shutdown.

Remote work stipend and reimbursements

$1,000 USD/$1,400 CAD annual stipend for professional development, self care, office set-up and more. We also provide cell phone and Wi-Fi reimbursements.

Support for parents and caregivers

All parents receive up to 12 weeks of paid parental leave, and birthing parents receive 8 additional weeks, for a total of 20 weeks of 100% paid parental leave (US & CAN).

Family formation benefits

$30,000 USD/CAD lifetime max reimbursement for family planning.

Mental health and financial coaching

12 coaching sessions and 12 therapy sessions for yourself and your dependents. We also offer one‑on‑one financial guidance from a financial wellness provider.

Thumbtack Bucks

$450 USD/CAD quarterly stipend to book a pro on Thumbtack for virtual or in-person services — anything from home care services to planning a child’s birthday party and beyond.

Claude Enterprise (Claude.ai, Claude Code, Cowork, Claude Desktop, Ask Thumbtack), OpenAI Enterprise ChatGPT & Codex, Cursor, Gemini Enterprise, Granola, Coda AI, Zoom AI Companion, Linear, and more.
*Access varies based on location, team, and role.