Sr. Director, Supply & Partner Marketing

Thumbtack; Toronto; On-site; CAD 472,091 - 610,849; Full time

Job summary

Thumbtack is looking for a Sr. Director to lead Supply Marketing and B2B Marketing. This role aims to define a strategy for acquiring and engaging professionals effectively in the marketplace. You will work closely with teams to optimize marketing outcomes. The ideal candidate should have over 10 years of experience in similar roles and a strong understanding of building relationships and marketing programs.

The expected salary for this role ranges from $332,400 to $430,100, ensuring competitive compensation for the right candidate.

Qualifications

• 10+ years of experience in Supply Marketing/B2B Marketing.
• A track record of activation and retention programs linked to business outcomes.
• Strong skills in managing partnerships and marketing strategies.

Responsibilities

• Define and own the Supply Marketing/B2B Marketing strategy.
• Build understanding of professional needs and ROI evaluation.
• Lead and manage B2B marketing programs including targeted acquisition.

Skills

Leadership in Supply Marketing/B2B Marketing

Cross-functional collaboration

Building activation and retention programs

B2B marketing experience

Building external partnerships

Understanding ROI

Job description

About The Marketing & Communications Team

Thumbtack’s Marketing & Communications team drives growth on both sides of the marketplace—for homeowners and the professionals who serve them. Pro Marketing is one of our highest-priority organizational investments in 2026, built to accelerate supply-side growth by acquiring the right professionals, helping them succeed on the platform, and keeping them engaged over time. Partner Marketing extends that reach through platform integrations, distribution relationships, and channel programs that create growth opportunities no single paid or organic channel can replicate on its own.

About The Role

This Sr. Director role leads both Supply Marketing / B2B Marketing and Partner Marketing at a pivotal moment for Thumbtack. Supply Marketing / B2B Marketing is a new function with a clear mandate: bring the right professionals into the right markets, help them succeed, and keep them engaged long enough to build durable marketplace health. Partner Marketing sits alongside that work, with the opportunity to move from opportunistic partnership deals to a coherent strategy that compounds over time. You will build both functions with direct accountability to supply outcomes — not a separate marketing scorecard.

What You’ll Do

• Define and own the Supply Marketing / B2B Marketing strategy across the full professional lifecycle — how Thumbtack acquires the right professionals in the right markets, activates and onboards them to reach early success, and engages and retains them over the long term.
• Serve as the voice of the professional inside Thumbtack — building a deep understanding of what pros care about, how they evaluate ROI on the platform, and where their experience falls short of expectations, and bringing that perspective into product and commercial decisions.
• Build and manage the B2B marketing programs that support professional growth: targeted acquisition, onboarding and education, community and loyalty initiatives, events, sales enablement, and marketing collateral.
• Lead Partner Marketing as a strategic function, developing the portfolio of external partnerships — platform integrations, distribution relationships, channel programs, and co‑marketing — that extend Thumbtack's reach on both sides of the marketplace.
• Work closely with product, commercial, and supply leadership to ensure Supply Marketing / B2B Marketing and Partner Marketing are grounded in the priorities that matter most to the business and accountable to shared supply growth goals.
• Build measurement frameworks tied to professional supply outcomes — acquisition rates, activation, retention — and communicate results and tradeoffs clearly to senior leadership.
• Develop your team, create clear accountability, and foster an environment where strong marketers do their best work.

In order to be successful, you must bring

• 10+ years of experience leading full‑funnel Supply Marketing / B2B Marketing for a supply‑side audience, business customers, or professionals in a marketplace or platform context — with a track record of building activation and retention programs that move the needle on business outcomes, not just acquisition.
• A track record of building activation and retention programs that go beyond acquisition, measured against business outcomes rather than marketing proxies.
• B2B marketing experience, including programs like ABM, sales enablement, and events, with the ability to translate complex platform economics into clear value propositions for an audience that prioritizes ROI.
• Experience building or managing external partnerships — integrations, distribution relationships, channel programs, or co‑marketing — and a demonstrated ability to move partner relationships from transactional to strategic.
• Strong cross‑functional instincts: you earn trust by being specific about priorities, clear about what you need, and accountable for outcomes, and you can influence senior leaders without direct authority.
• Comfort building from scratch — the Supply Marketing / B2B Marketing function is new, the strategy is still being defined, and you need to be energized by that.
• A commitment to defining success in business terms, developing your team, and building an environment where strong people do their best work.

Salary & benefits

Expected salary ranges: For candidates living in Ontario and British Columbia, the expected salary range for the role is currently $332,400 - $430,100.

Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law.

Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: [e-mail].

If you are a California resident, please review information regarding your rights under California privacy laws contained in Thumbtack’s Privacy policy available at https://www.thumbtack.com/privacy/.