Senior Brand Manager, Foodservice - NA

McCain Foods; Toronto; On-site; CAD 107,000 - 144,000; Full time

Job summary

An established industry player is seeking a dynamic Senior Brand Manager to lead marketing strategies for foodservice. This role focuses on driving profitable growth and market share by managing the marketing mix and collaborating with cross-functional teams. The ideal candidate will have a strong commercial perspective, proven marketing skills, and the ability to influence and develop talent. Join a forward-thinking company dedicated to quality food and community impact, where your contributions will shape the future of the business.

Benefits

Health Coverage

Retirement Plans

Leave Support

Wellbeing Programs

Qualifications

• 7+ years in marketing/brand management with foodservice experience.
• Experience managing P&L for large brands or portfolios.

Responsibilities

• Lead and develop a team to achieve marketing goals.
• Set vision and strategy for core foodservice business.

Skills

Marketing Strategy

Brand Management

Consumer Insights

P&L Management

Project Management

Education

Bachelor’s in Marketing

MBA

Tools

Excel

PowerPoint

Word

Job description

Position Title: Senior Brand Manager, Foodservice - Core Distributor Apps NA

Position Type: Regular - Full-Time

Position Location: Toronto HQ

Grade: Grade 06

Requisition ID: 35978

In every role, McCainers are ambitious, curious, and interested in helping each other create good work experiences. We think about the customer and make doing business with McCain easy.

The Senior Brand Manager, Foodservice Core Distributor Apps NA is a key member of the North America Marketing Team, responsible for developing and executing portfolio and marketing strategies to achieve the marketing plan for the channel and drive profitable growth. This role manages the marketing mix for the core business, aiming to increase demand among distributors, operators, and consumers (if applicable). The Senior Brand Manager partners with sales, innovation, marketing operations, go-to-market, insights, and other teams to meet business objectives. The ideal candidate is a proven marketer with strong management skills, solutions-oriented, forward-thinking, with a solid commercial perspective, technical marketing skills, and experience influencing cross-functional teams and developing talent.

Driven by a passion for the foodservice operator, the customer, and the category, the Senior Brand Manager will focus on delivering profitable sales and market share growth, aiming to grow and transform the business and category.

What You'll Do:

• Lead, coach, and develop a team of two direct reports, fostering an engaged, inclusive, and high-performing environment.
• Set the vision and long-term strategy for the core foodservice business in collaboration with internal stakeholders, leveraging macro trends, demand space frameworks, operator insights, and market & competitive analyses to identify where to compete and how to win.
• Partner with Insights, Innovation, and Go to Market teams to identify growth opportunities, translating market insights into compelling go-to-market strategies and execution plans.
• Champion understanding of the operator and consumer, influencing innovation and base business initiatives that support brand and commercial goals.
• Work closely with the Go to Market Hub to shape the Foodservice AOC plan, develop innovation, and set marketing spend and ROI tracking for the core foodservice business.
• Develop portfolio, brand, and private label strategies, including brand positioning and mid-term (3-year) plans for innovation and growth.
• Lead the development and execution of non-disruptive innovation, including line extensions and renovations, and oversee portfolio architecture and pricing strategies.
• Support monthly IBP processes with the go-to-market team to ensure supply-demand alignment and optimize channel strategies.
• Engage with T1 and select T2 customer accounts to unlock joint value creation.
• Review key performance drivers regularly, adjusting strategies to meet financial and category objectives, including SKU profitability and mix.
• Manage ongoing portfolio health through lifecycle and review processes, ensuring market competitiveness and efficiency.

Who you are:

• A self-starter, independent thinker, with a strong work ethic and ability to translate insights into actionable strategies.
• A commercial marketer with proven impact and business value creation experience.
• People-centric with a general management mindset, capable of aligning stakeholders and motivating teams.

What You'll Bring:

Marketing Strategy and Fundamentals

• Strategic leader with experience in category and brand growth, developing effective marketing, brand, and portfolio strategies.
• Consumer insights-driven, demand-focused, with understanding of industry trends.
• Strong knowledge of marketing mix fundamentals, including campaigns, pricing, promotions, placement, and branding.

Commercial and Business Management

• Financial acumen to manage P&L, optimize portfolios, and meet financial KPIs.
• Ability to analyze data and turn insights into actions.

Executional Excellence

• Ability to balance strategic thinking with attention to detail.
• Results-oriented, accountable, adaptable to ambiguity, with strong project management skills.

People & Culture

• Leadership in cross-functional teams, building rapport and influencing stakeholders.
• Mentorship skills to develop team capabilities.

Minimum Qualifications:

• Bachelor’s or higher in Marketing, Business Administration, or related; MBA preferred.
• Experience managing P&L for large brands or portfolios within CPG, with at least 5 years in food.
• Proficiency in Excel, PowerPoint, Word; strong organizational and communication skills.
• 7+ years in marketing/brand management, with experience in foodservice marketing and customer engagement, especially with top NA distributors or chain accounts.
• Leadership skills with experience managing direct reports.

About McCain:

McCain is committed to feeding the world with quality food, guided by values of Family, Authenticity, Trust, and Quality. As a family-owned company with a global presence, we foster a culture of growth, sustainability, and community impact.

Leadership Principles:

Our principles—Customer Obsession, Thinking Big, Developing People, Acting as Owners—guide our actions and culture.

The McCain Experience:

We offer opportunities to learn, grow, and make a meaningful impact in a diverse and inclusive environment.

Compensation & Benefits:

Salary range: $107,600 - $143,500 CAD annually + bonus. Benefits include health coverage, retirement plans, leave support, and wellbeing programs, tailored to location and role.