Senior Brand Manager, fairlife Portfolio

Coca-Cola HBC; Toronto; On-site; CAD 75,000 - 115,000; Full time

Job summary

An established industry player is seeking a Senior Brand Manager to lead the fairlife portfolio. In this dynamic role, you will craft innovative brand strategies, manage cross-functional teams, and execute impactful marketing campaigns. You'll engage with diverse customers across Canada while utilizing data-driven insights to drive brand growth. This position offers a chance to develop world-class skills and influence multiple brands, making a significant impact on the company's success. If you thrive in a collaborative environment and are passionate about brand management, this is the opportunity for you.

Benefits

Opportunities for skill development

Diverse customer engagement

Challenging work environment

Qualifications

• 5+ years of brand management experience in a diverse market.
• Strong storytelling and presentation skills leveraging data.

Responsibilities

• Develop long-term brand strategies and oversee product pipeline.
• Lead execution of 360° marketing campaigns and manage budgets.

Skills

Leadership

Influencing

Brand Strategy

Analytical Thinking

Innovation Development

Storytelling

Media Marketing Strategy

Human Insights

Group Problem Solving

Long Term Planning

Presentation Delivery

Analytical Decision Making

Brand Management

Teamwork

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Business

Tools

Nielsen

Numerator

Job description

We are looking for a Senior Brand Manager to support our Canadian Nutrition business, which includes iconic brands like fairlife, Simply, and Minute Maid. You will be an integral part of our nimble team, building short-term and long-term strategies, owning end-to-end plans, and supporting the day-to-day management of our expansive portfolio. You will report to the Director of Marketing and work cross-functionally with teams such as Commercial, Sales, Finance, R&D, Legal/Regulatory, and creative agency partners. If you are strategic, driven, and collaborative, we want to hear from you!

The role of this position is to lead our fairlife portfolio.

What You’ll Do For Us

1. Build long-term brand strategies, identifying business objectives, strategies, key initiatives, and investment/resources needed to achieve brand targets.
2. Lead product pipeline development to deliver sustainable revenue and profit by working closely with R&D, Technical, Supply Chain, Human Insights, Design, Finance, Legal, and Commercialization teams.
3. Lead annual brand plans, developing and executing 360° marketing campaigns to support strategic initiatives, working with our Bottler and cross-functional teams to reach our goals.
4. Develop and communicate briefs for agencies (media, creative, packaging, product development, etc.) and direct their work to generate concepts for effective marketing programs.
5. Provide ongoing business analysis to identify and prioritize brand-building opportunities using data-driven insights (e.g., Nielsen, internal reports, consumer research, competitive analysis).
6. Present business results to internal and external stakeholders, including senior leaders.
7. Manage day-to-day brand budgets and investment allocations.

What You’ll Do for Us & What You’ll Get

1. Expansive & Diverse Customers: Work with a diversified group of customers across Canada, including retail, grocery, theme parks, movie theatres, and restaurants.
2. Challenging Work: Opportunities to develop world-class skills and grow global brands.
3. Portfolio Management: Oversee multiple brands under one portfolio—fairlife, Core Power, and Nutrition Plan.

Qualifications & Requirements

1. Bachelor’s degree in Marketing or Business.
2. A minimum of 5+ years of experience in brand management.
3. Strong communication and influence skills with cross-functional leadership.
4. Excellent storytelling and presentation skills, with the ability to leverage data effectively.
5. Proven project management skills with experience leading complex projects involving multiple senior stakeholders.
6. Proficiency in Nielsen, Numerator, and other research tools.
7. Experience working with agencies and managing creative approvals.

Skills include Leadership, Influencing, Brand Strategy, Analytical Thinking, Innovation Development, Storytelling, Media Marketing Strategy, Human Insights, Group Problem Solving, Long Term Planning, Presentation Delivery, Analytical Decision Making, Brand Management, and Teamwork.