Senior Brand Designer (Freelance/CT)

Siena AI; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

Join a dynamic startup as a Senior Brand Designer, where you'll shape Siena's visual identity across various channels. Collaborate closely with marketing and product teams to create engaging visuals that resonate with customers. This role offers the opportunity to make a significant impact in a fast-paced environment while embracing an AI-first philosophy. Enjoy flexible work arrangements and a competitive salary, along with a culture that values creativity and innovation.

Benefits

Competitive compensation

Flexible time off

Learning budget

AI tool access

Qualifications

• Experience designing for B2B or SaaS brands.
• Strong eye for minimalist, emotionally intelligent design.

Responsibilities

• Create website graphics and blog visuals.
• Design social media assets and campaign visuals.
• Develop templates and scalable design systems.

Skills

B2B Design

Minimalist Design

Visual Storytelling

AI Integration

Tools

Figma

Adobe Creative Suite

Job description

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About Siena

Siena is building enterprise empathic AI Agents powered by reasoning-adept LLMs. Siena is the first AI Agent of its kind, designed to integrate with existing systems and interact with customers across multiple channels from a single, unified platform.

If you're excited about the intersection of human-to-machine communication and want to be part of a team driving innovation and making a real impact in automating agentic workflows, join us on our mission to revolutionize customer experience through empathetic AI.

Our AI-First Philosophy

At Siena, AI isn't just a tool—it’s embedded in our DNA. We believe that leveraging AI-first workflows empowers individuals to work smarter, faster, and more creatively. Our team embraces AI-powered augmentation in everything we do, from research to execution, making us more efficient and innovative every day.

What You’ll Do

As our Brand Graphic Designer, you’ll work closely with the marketing, product, and content teams to bring Siena’s visual identity to life across every channel. Your work will touch:

• Website graphics and blog visuals
• Social media assets
• Campaign visuals and brand storytelling
• Slide decks and one-pagers
• Templates, layouts, and scalable design systems
• Product visuals and explainer graphics that make complex ideas simple

Design Style We Love

We’re inspired by brands that balance warmth and clarity. Think:

Perplexity, Notion, Linear, Slack

Design that’s clean, modern, human, and expressive.

What You Bring

• Experience designing for B2B or SaaS brands
• A strong eye for minimalist, emotionally intelligent design
• Proficiency in Figma and Adobe Creative Suite (Illustrator, Photoshop, After Effects, etc.)
• Understanding of static and motion-based visual storytelling (you don’t need to animate, but you know how your work translates to motion)
• Strong instincts for layout, hierarchy, and typography
• Ability to turn technical content into clear, engaging visuals
• Comfort working in a fast-paced, collaborative environment
• Must know how to leverage AI with design

Bonus Points

• Background in customer experience–focused industries
• Experience at an AI company or startup
• Motion design or light animation skills
• A strong portfolio of B2B SaaS marketing and brand work

How to Apply

Send us your portfolio, resume, and a brief note on why this role feels right for you. Include:

• Examples of social or web content you’ve designed
• Campaigns or visuals you’re proud of
• How you approach clarity and emotion in design

Why Join Us

We’re a startup, so no fancy offices or corporate fluff. But here’s what we do offer:

• Make a real impact. Your work directly shapes our product and company.
• A voice that matters. In a small team, every perspective counts—yours included.
• Work your way. Whether it’s from home, a coffee shop, or a moon base—if you're productive, we’re happy.
• Competitive compensation. Great salary plus the opportunity for equity or stock grants.
• Flexible time off. Take at least 15 days—more if you need it.
• A learning budget. If you're growing, so are we.
• The thrill of building something new. Join us at a stage where your contributions matter most.
• Tackling meaningful challenges. We’re redefining how work gets done through AI.

Our values

We’re not about corporate jargon—here’s what truly matters to us:

• Curiosity and creativity: You always seek new knowledge, ask questions, and explore different perspectives to deepen your understanding.
• Customer empathy: You are driven by our customers’ success. You see needs they can’t articulate.
• Resilience: You bounce back from setbacks, adapt to change, and thrive in the face of challenges.
• Ownership and autonomy: When things break, you fix first, explain later.
• Relationships: You create bonds with your colleagues - building trust and sharing success.
• Craft and speed: You balance vision with pragmatism. Your standards pull everyone higher.
• Open and direct: You share and receive feedback. You are open about what’s working and what not.

AI-First Tooling

To ensure you stay at the cutting edge of AI-driven work, we provide:

• Perplexity Pro account
• ChatGPT Pro account
• Claude Pro account
• Quarterly budget for experimenting with new AI tools
• A culture that encourages AI experimentation and adoption

We encourage our team to explore and integrate AI tools into their workflows, allowing them to maximize efficiency and innovation in their roles.

At Siena, we’re not just looking for people who can do a job. We’re looking for people who want to break boundaries, create the future, and reshape industries. If that’s you, we look forward to your application.

Siena provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity, or gender expression. We are committed to a diverse and inclusive workforce and welcome people from all backgrounds, experiences, perspectives, and abilities.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Design, Art/Creative, and Information Technology

Industries

• Technology, Information and Internet

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