Senior Associate, Market Strategy & Planning, Instacart Marketing Solutions

Rocket Lab; Canada; Remote; CAD 131,000 - 145,000; Full time

Job summary

Instacart is seeking a Senior Associate Market Strategy & Planning to enhance advertising solutions for retailers. This remote role involves developing strategic plans, managing initiatives, and analyzing data to drive advertising success. The ideal candidate has experience in e-commerce advertising, strong analytical skills, and a Bachelor’s degree. Competitive compensation of $131,000 to $145,000 CAD is offered.

Qualifications

• 3-5 years of experience in advertising products (e-commerce preferred).
• Detail-oriented with a proactive approach to problem-solving.
• Strong analytical skills with ability to track and interpret data.

Responsibilities

• Develop strategic plans to meet needs & grow business for retailers.
• Own program management including pipeline tracking and reporting.
• Perform data analysis to drive business insights for retailer advertising.

Skills

Communication

Problem Solving

Analytical Skills

Adaptability

Education

Bachelor’s degree in Business, Marketing, or related field

Job description

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

Overview

About the Role- Join us in shaping the future of advertising, by creating innovative marketing solutions that enable retailers to connect with customers, grow their businesses, and optimize their advertising efforts on Instacart. As a Senior Associate Market Strategy & Planning, you will partner closely with cross-functional teams to develop ad products, execute go-to-market strategies, and ensure measurable success for our retailers aiming to amplify their storefronts and offerings on Instacart.

About the Team- You will be part of the Market Strategy and Planning (MS&P) team, a dynamic group focused on crafting strategic paths that uphold Instacart's commitment to excellence and innovation. This team is integral to our growth, collaborating across functions to unlock the full potential of our products and help our partners succeed. Together, we drive initiatives that not only make an impact today but also lay the groundwork for tomorrow's successes.

About the Job

• Develop strategic plans to best meet needs & grow business for Instacart’s retailers, via a portfolio of advertising and marketing initiatives
• Own program management including pipeline tracking, forecasting, and reporting to highest levels of leadership
• Work with cross-functional teams across product, retail, ads, and marketing teams to guide the implementation of the go-to-market strategy
• Perform data analysis to drive key business insights and scalable growth strategies for retailer advertising both internally and externally
• Monitor industry trends, competitor strategies, and market conditions to ensure Instacart retailer ads remain competitive and cutting-edge

About You

Minimum Qualifications

• 3-5 years of experience working on building advertising products in the e-commerce space. Experience working on digital marketplaces preferred
• Bachelor’s degree in Business, Marketing, or a related field.
• Excellent communication skills, enabling effective collaboration with various stakeholders
• Demonstrates adaptability while building new programs, initiatives and processes
• Detail-oriented with a proactive approach to problem-solving
• Strong analytical skills with the ability to track and interpret data

Preferred Qualifications

• Experience in a tech or strategy role with emphasis on digital advertising/performance marketing

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN

$131,000—$145,000 CAD