Senior Associate, Digital Activation

Critical Mass; Toronto; On-site; CAD 60,000 - 85,000; Full time

Job summary

A leading company in digital marketing is seeking a Senior Associate for Digital Activation to oversee digital campaigns and provide strategic insights. This role includes managing client relationships and optimizing media strategies. Candidates should have 3-5 years of experience in digital activation and strong skills in campaign management.

Benefits

Global maternity and parental leave

Competitive benefits packages

Vacation and wellness days

Early Dismissal Fridays

Internal learning programs

Qualifications

• 3-5 years experience in digital activation.
• Agency experience preferred.
• Hands-on experience with Paid Social execution (Meta, LinkedIn).

Responsibilities

• Coordinate management and reporting of digital campaigns.
• Manage media campaigns end-to-end.
• Develop strategic insights for client reports.

Skills

Digital activation

Data-driven results

Communication

Tools

MediaOcean

DCM/CM360

Flashtalking

Job description

TheSenior Associate, Digital Activationis the day‐to‐day steward on the business and is on the front lines of developing and activating both tactical and custom digital recommendations to meet our clients’ goals. They are a Digital native, curious about unique emerging opportunities and prepared to provide a point‐of‐view, recommendation, and optimization recommendations based on campaign performance. They are the primary contributor to the planning process (inclusive of partner evaluation, negotiation, reporting, optimization, insight generation, billing, etc.), while also being a key touchpoint to internal agency stakeholders and day-to-day management for our client.

You Will:

• Coordinate and oversee the management, trafficking, optimization and reporting of paid social and digital campaign initiatives.
• Manage media campaigns from end-to-end, including working with other internal teams, measurement partners, and clients to secure deliverables.
• Integrate with neighboring disciplines (Creative, Marketing Science, Strategy) to develop cohesive paid media strategy and targeting approach by respective campaign objective.
• Manage the billing team and provide final approval on all billing needs
• Provide strategic insights and optimizations for all client reports
• Prepare new information for paid tactical media plans, evaluate vendor proposals, and present channel strategy to clients.
• Evaluate, build and maintain relationships in the display and emerging media community.
• Lead the development of “Point of View” (POV) documents on industry trends or new, innovative opportunities.
• Responsible for relationship with third-party vendors – i.e. keeping up to date on all offerings and facilitating meetings across the vendor, client and media teams.
• Serve as a point of contact for problem escalation; demonstrate exceptional client interaction skills.

You Have:

• 3-5 years of experience in digital activation, executing and optimizing campaigns across paid social, programmatic, search, and video platforms with a focus on data-driven results.
• Agency experience is preferred.
• Hands-on-keyboard experience with Paid Social execution (Meta, LinkedIn).
• Strong mathematical aptitude and understanding of the digital media landscape.
• Experience with budgeting, forecasting, and campaign optimizations across channels and audiences.
• Proficient in research, audience planning, and developing social media plans (platform, tactic, audience, creative).
• Excellent communication skills and comfortable presenting to client leadership.
• Execute and oversee media trafficking for digital advertising campaigns, ensuring accurate setup, scheduling, and delivery across various ad platforms
• Work closely with media planners, creative teams, and vendors to traffic assets and implement tracking pixels and tags (i.e. DCM/CM360, Flashtalking, etc.).
• Proficient in reporting and analytics, including crafting insights and optimizations for weekly pacing, monthly reports, and post-campaign wrap reports.
• Familiar with media industry tools, such as MediaOcean (Prisma), IAS or DoubleVerify, MRI, Comscore, or similar.

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• Vacation, compassionate leave, wellness days, and personal time
• Access to online services for families and new parents
• Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
• 12 Affinity Groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

Critical Mass is an equal opportunity employer.

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.comand us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx