Senior Analyst, Web Performance Optimization

Dyson GmbH; Toronto; On-site; CAD 70,000 - 100,000; Full time

Job summary

A leading company seeks a Senior Analyst for Web Performance Optimization to drive data analysis and insights for eCommerce strategies. The role involves utilizing digital analytics tools to enhance user experiences and improve performance metrics across the company's online platforms. Ideal candidates should have a strong background in digital analytics, data visualization, and proven problem-solving skills, contributing to a culture of high performance and continuous improvement.

Benefits

Dyson Matching RSP contributions

Company-paid life insurance and AD&D

Short- and long-term disability

Employee referral program

Generous product discounts

Paid time off, including holidays, sick leave, and vacations

Maternity leave program

Employee assistance program

Qualifications

• 3-5 years in digital analytics with understanding of user journeys.
• Proficient in web analytics tools like Adobe Analytics and Google Analytics.
• Experience identifying digital optimization opportunities.

Responsibilities

• Monitor the eCommerce platform for changes in customer behavior.
• Analyze data from various sources including customer feedback.
• Collaborate on developing and analyzing A/B tests.

Skills

Digital Analytics

Data Visualization

Storytelling

Problem Solving

Attention to Detail

Education

Bachelor’s Degree in Business, Marketing, Economics or related field

Tools

Adobe Analytics

Google Analytics

Adobe Target

MS Excel

Python

Tableau

Job description

Senior Analyst, Web Performance Optimization

Summary

Salary: Competitive
Team: Data Analysis
Location: Canada - Toronto Office

About us

Dyson is a global technology enterprise. We’re growing fast and our ambition is huge – more categories, more locations, and more people. Dyson launched in Canada in 2006 with our headquarters in Toronto, where we’ve been recognized as one of the top employers to work for. In recent years, we’ve expanded our reach and grown exponentially across many teams, from digital and direct to field sales and our growing number of Dyson Demo stores.

We're committed to our campus culture and want to foster collaboration, development, and learning among our employees. By having everyone on campus together, we nurture a vibrant social and dynamic environment.

About the role

The Senior Analyst, eCommerce Performance Optimization, will synthesize large data sets and communicate insights to guide strategic decisions. This role involves collecting and analyzing data, developing marketing insights, and making optimization recommendations.

The ideal candidate will have extensive experience with front-end digital analytics tools (such as Adobe Analytics and Google Analytics) and strong business acumen. They will drive understanding of digital behavior and identify opportunities to improve the digital experience and performance across Dyson.com and traffic-driving media channels.

Main Responsibilities

• Proactively monitor the eCommerce platform for changes in customer behavior and communicate insights clearly to drive business changes.
• Investigate issues and propose solutions by analyzing data from various sources, including analytics, customer feedback, and session replay tools.
• Collaborate with the eCommerce team to develop and analyze multi-variant and A/B tests.
• Ensure the integrity of digital data by maintaining tagging strategies across digital properties.
• Create visual reports to highlight performance, trends, and actionable insights.
• Stay updated on industry best practices and analytics platform changes, assessing their impact on current programs.
• Work with product marketing to understand customer preferences and create cross-channel customer journeys.
• Partner with the Media team to measure channel performance and identify opportunities for audience engagement improvements.

About you

• Bachelor’s Degree or higher in Business, Marketing, Economics, or related field.
• 3-5 years in digital analytics, with understanding of user journeys and digital usability.
• Proficient in web analytics tools like Adobe Analytics and Google Analytics.
• Experience with testing tools such as Adobe Target.
• Intermediate skills in MS Excel; knowledge of Python or Tableau is a plus.
• Proven track record of identifying digital optimization opportunities and translating insights into campaigns.
• Strong storytelling skills to communicate complex data to non-technical stakeholders.
• Ability to test, verify, and debug analytics data for quality assurance.
• Skilled in data visualization and report creation.
• Knowledge of data management, multi-channel marketing, and conversion optimization.
• Ability to balance strategic thinking with daily execution.
• Awareness of digital trends and optimization best practices.
• Proactive, creative, and problem-solving mindset.
• High attention to detail, urgency, and professionalism.
• Excellent communication and presentation skills.
• Experience with agile methodologies is preferred.

Benefits

At Dyson, rewards are linked to our high-performance culture, including:

• Dyson Matching RSP contributions
• Company-paid life insurance and AD&D
• Short- and long-term disability
• Employee referral program
• Generous product discounts
• Paid time off, including holidays, sick leave, and vacations
• Maternity leave program
• Employee assistance program

Equal Opportunity Employer

Dyson celebrates diversity and is committed to inclusion. We welcome applications from all backgrounds. Reasonable accommodations are provided during hiring; contact Americas Talent Acquisition at [e-mail] if needed.