Senior Analyst, SEO & Web Performance

Fairstone Bank; London; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

Fairstone Bank is seeking a Senior Analyst of SEO & Web Performance to drive organic growth and optimize website performance for key websites. The ideal candidate will have over 3 years of experience in SEO, strong analytical skills, and the ability to develop effective strategies. This role involves extensive collaboration across teams and impactful contributions to revenue goals, supported by a healthy work-life balance and various employee benefits.

Benefits

Work-Life Balance

Wellness programs

Paid Volunteer Day

Employee discounts

Access to training and development

Qualifications

• 3+ years in SEO, web performance or digital marketing.
• Proven expertise in web analytics and SEO tools.
• Strong understanding of technical SEO and website optimization.

Responsibilities

• Develop and execute comprehensive SEO strategies.
• Conduct keyword research and content optimization.
• Monitor and report on organic search performance.

Skills

SEO

Web Performance

Digital Marketing

Analytical Skills

Project Management

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Google Search Console

Conductor

SEMrush

Content Management Systems

HTML / CSS

Job description

Fairstone’s Digital Marketing team is seeking a Sr. Analyst of SEO & Web Performance to drive organic growth, optimize website performance, and enhance user experience across key websites, including Fairstone.ca, FairstoneBank.ca, Walmartrewards.ca, EdenParkCanada.com and HomeTrust web properties. This role is critical to improving search rankings, increasing organic traffic, and maximizing conversions, directly contributing to Fairstone’s revenue goals.

The ideal candidate has 3+ years of experience in SEO, web performance, and digital marketing, with a proven track record of delivering measurable results. This role requires a strategic thinker with strong technical skills, a data-driven mindset, and the ability to collaborate across teams.

Develop and execute comprehensive SEO strategies to improve organic search rankings, traffic, and conversions

Adapt and evolve SEO strategies to align with AI-driven search technologies and stay ahead of algorithm updates

Conduct keyword research, competitive analysis, and content optimization for Fairstone.ca, Walmartrewards.ca, and other key websites

Optimize on-page elements, such as meta tags, internal links, and schema markup

Build off-page SEO strategy to improve domain authority

Ensure website follows technical SEO best practices by managing crawlability, optimizing sitemaps, and improving Core Web Vitals to enhance search engine visibility and site performance

Conduct regular site audits to identify and resolve technical issues (e.g., broken links, 404 errors, duplicate content, and accessibility)

Monitor and improve site health metrics, including page speed, mobile responsiveness, and overall performance

Monitor and report on front-end and back-end organic search performance using tools like Google Analytics, Google Search Console, Conductor, and QuickSight

Local SEO :

Optimize Google Business Profile and Apple Business listings

Collaborate with operations to ensure accuracy of branch addresses, hours, and local branch listings

Enhance local search visibility through city, branch, and specialty page optimizations

Website Management & Optimization :

Support the management of customer-facing websites, including content updates and maintenance

Collaborate with development teams to implement new features, pages, and updates

Optimize landing pages for SEO, UX, and conversions

Conduct A / B testing and usability testing to improve user experience and conversion rates

WE OFFER :

Work-Life Balance : Our 37.5-hour workweek and hybrid model (3 days in-office) promote a healthy balance.

Wellness : Tailored well-being solutions available 24 / 7.

Time Off : Minimum 15-20 paid vacations (as per job grade), 6 wellness days, with federal holidays.

Community Support : Paid Volunteer Day to give back to your community.

Retirement Planning : Employee and employer contribution pension plan, plus the Fairstone Retirement Savings Plan

Development : Access to Fairstone Academy for comprehensive training and skill development.

Employee discounts : Exclusive access to discounted products and services, including car insurance, hotels, attractions, movies, gym memberships, and more.

We are looking for someone with :

3+ years of experience in SEO, web performance, or digital marketing

Proven expertise in web analytics (e.g., Google Analytics, Google Search Console) and SEO tools (e.g., Conductor, SEMrush)

Strong understanding of technical SEO, Core Web Vitals, and website optimization

Experience with content management systems (e.g., AEM, WordPress) and HTML / CSS

Excellent analytical skills with the ability to translate data into actionable insights

Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment

Financial services industry experience is an asset

Financial services industry background an asset

French language skills an asset

• Position is now vacant

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