Senior Analyst, Product Insights

Rogers Communications; Toronto; On-site; CAD 85,000 - 125,000; Full time

Job summary

Rogers Communications in Toronto is seeking a Senior Analyst, Product Insights to support the Entertainment product portfolio. This role sits at the intersection of product, content, and financial performance, translating customer behavior, content consumption, and commercial signals into clear, actionable recommendations that improve product outcomes.

The role goes beyond reporting, focusing on growth opportunities, diagnosing drivers, and shaping product and packaging decisions through

Qualifications

• Strong analytical and structured problem-solving skills with ability to translate data into business insights.
• Experience working with large datasets and multiple data sources.
• Proven ability to connect customer behavior to financial outcomes and product decisions.
• Proficiency in SQL and data visualization tools (Power BI, Tableau or equivalent).

Responsibilities

• Analyze customer behavior and product engagement across linear, streaming, and emerging formats.
• Identify drivers of acquisition, retention, and monetization and translate into product recommendations.
• Evaluate product and packaging performance, including the impact of content and streaming integrations.
• Develop clear narratives that connect customer trends to business impact.
• Leverage AI tools to accelerate insight generation, pattern detection, and forecasting.
• Partner with Data Engineering and Product teams to define scalable insight frameworks.
• Build self-serve tools, dashboards, and performance trackers aligned to business priorities.
• Influence decision-making through clear, structured communication and executive-level storytelling.

Skills

SQL

Data visualization

Analytical thinking

Communication

Tools

Power BI

Tableau

SQL

Job description

At Rogers, we put our customers first in everything we do! We’re growing our Customer Experience teams and are looking for team members who are committed to showing our customers and Canadians that we support them through their journey. Our Customer Experience team is enthusiastic, empathetic, and moved to make a difference –we’re passionate about people and ready to provide the ultimate customer experience to our customers. At Rogers, we're committed to connecting Canadians. Ready to build a rewarding career with us? If so, consider the following opportunity

Role Overview

We are seeking a Senior Analyst, Product Insights to support the Entertainment product portfolio. This role sits at the intersection of product, content, and financial performance, with a mandate to translate customer behavior, content consumption, and commercial signals into clear, actionable recommendations that improve product outcomes and P&L performance.

The role moves beyond reporting. It focuses on identifying growth opportunities, diagnosing performance drivers, and shaping product and packaging decisions through advanced analysis and emerging AI capabilities. The ideal candidate combines structured problem solving, strong business acumen, and hands‑on data capability, with an increasing focus on leveraging AI to accelerate insight generation and decision‑making.

What You’ll Do

Product Insight & Performance Strategy

• Analyze customer behavior and product engagement across linear, streaming, and emerging formats
• Identify drivers of acquisition, retention, and monetization and translate into product recommendations
• Evaluate product and packaging performance, including the impact of content and streaming integrations
• Develop clear narratives that connect customer trends to business impact

P&L and Business Performance Optimization

• Assess product-level economics, including cost-to-value relationships
• Provide data-driven recommendations to optimize product profitability and portfolio performance
• Support business case development for new product features, and partnerships
• Monitor and track financial outcomes vs. plan, identifying risks and opportunities early

AI-Enabled Insights & Decisioning

• Leverage AI tools and techniques to accelerate insight generation, pattern detection, and forecasting
• Contribute to the development of AI-driven agents or workflows that automate recurring analysis and improve decision velocity
• Apply AI to synthesize large, complex datasets into simplified executive-ready insights
• Continuously identify opportunities to embed AI into product and analytics workflows

Data Product & Tooling Development

• Partner with Data Engineering and Product teams to define scalable insight frameworks and data models
• Build and evolve self‑serve tools, dashboards, and performance trackers aligned to business priorities
• Establish standardized KPIs and measurement frameworks across the Entertainment portfolio
• Ensure frictionless access to insights for product, content, and leadership teams

Strategic Collaboration

• Work cross‑functionally with Product, Finance, Marketing, and CBM teams
• Influence decision‑making through clear, structured communication and executive‑level storytelling
• Support negotiations and strategic initiatives with fact‑based insights and scenario analysis

What You Bring

• Strong analytical and structured problem‑solving skills, with ability to translate data into business insights
• Experience working with large datasets and multiple data sources
• Proven ability to connect customer behavior to financial outcomes and product decisions
• Ability to operate in ambiguity and prioritize highest‑impact opportunities
• Proficiency in SQL and data visualization tools (Power BI, Tableau or equivalent)
• Experience leveraging AI tools to enhance analysis and insight generation
• Exposure to building or contributing to AI agents, workflows, or intelligent dashboards is a strong asset
• Familiarity with experimentation, forecasting, or predictive modeling is preferred
• Understanding of media, entertainment, and streaming ecosystems
• Strong financial acumen, including P&L analysis and business‑case development
• Ability to synthesize content, product, and commercial dynamics into coherent insights
• Highly self‑directed and outcome‑oriented
• Strong communicator with the ability to influence senior stakeholders
• Detail‑oriented with a focus on accuracy and clarity
• Comfortable managing multiple priorities in a fast‑evolving environment

To protect our people, brand and assets, a pre‑employment background check will be conducted. As part of our selection process, all candidates must clear a criminal/credit background check and ID verification.

Schedule Full time

Shift Day

Length of Contract Not Applicable (Regular Position)

Work Location 333 Bloor Street East (908), Toronto, ON

Travel Requirements None

Background Check(s) Required Criminal Record and Credit Check

Posting Category/Function Reporting and Analytics & Analyst

Requisition ID 339336

To support career growth, collaboration, and high‑performing teams, all Corporate Employees are expected to work onsite. We believe that in‑person connection strengthens our culture and drives industry‑leading performance.

At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.

Posting Notes Corporate