Senior Analyst, Pipeline Programs

Salesforce, Inc.; Toronto, Montreal (administrative region), Vancouver; Hybrid; CAD 88,000 - 122,000; Full time

Job summary

Salesforce, Inc. is seeking a Senior Analyst for Pipeline Programs to lead multi-channel demand generation initiatives and optimize the handoff between marketing and sales.

The role requires deep experience in campaign management, funnel analysis, and cross-functional collaboration across Marketing and Sales teams. The candidate will own end-to-end program execution, partner with Marketing Ops, and develop scalable playbooks to drive pipeline.

Qualifications

• 5+ years in demand generation, campaign management or field marketing in B2B tech.
• Ability to translate strategy into multi-channel campaigns across stakeholders.
• Experience reading funnel data and making data-driven decisions.

Responsibilities

• Own and optimize the quarterly hotspot program end-to-end.
• Coordinate with Cloud Field Marketing and OU Marketing on signals and messaging.
• Lead handoff to Sales, build target account lists and guides for reps.
• Measure pipeline contribution and improve scoring, routing, and lead quality.
• Develop repeatable playbooks and scale programs across orgs.

Skills

Demand generation

Campaign management

Cross-functional collaboration

Lead funnel analysis

Tools

Marketing Cloud

Salesforce

Contact intelligence platforms

Job description

## Senior Analyst, Pipeline ProgramsApply: Office - Flexible: Canada - Toronto: Canada - Montreal: Canada - Vancouver: Full time: Posted Today: JR358872*To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.*Job CategoryMarketing & CommunicationsJob Details****About Salesforce****Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.**The Experience** You'll join Global Growth Systems' Pipeline Programs team as the connective tissue between leadership-aligned pipeline priorities and the sellers who act on them, building the programs that execute against business objectives and packaging the output so reps know exactly who to contact and what to say. You'll operate across both owned hotspot programs and influenced work with Cloud Field Marketing and OU Marketing, with equal weight given to direct execution and strategic influence. This is a hybrid role with three days in office each week.**What You'll Actually Be Doing*** You are the team's lead funnel expert. You understand where leads stall by OU and segment, you know the scoring and routing logic, and you use that intelligence to design always on programs.* Execute the quarterly hotspot program cycle end-to-end, taking a program brief and building the multi-channel play that delivers against leadership-aligned objectives (Run Rate PG, Create & Close, MSP, New Logo PG, and NNAOV)* Partner with Cloud Field Marketing and OU Marketing to align on signals, timing, messaging, and audience coverage* Launch on time, optimize mid-flight based on engagement and conversion signals, and build repeatable playbooks that scale across OUs and future quarters* Track program performance and report on pipeline contribution with clear attribution to business outcomes, including NNAOV in partnership with the Global Growth Systems team* Use funnel performance data to inform program design, ensuring execution targets the right accounts at the right stage* Identify coverage gaps across the funnel and build always-on programs to fill them, including low-score lead nurture and contact engagement programs* Partner with Marketing Ops and BDR leadership on scoring, routing, and lead quality improvements* Own the marketing-to-sales handoff for every program: build target account lists, develop ProspectingIQ guides, and deliver contact intelligence that gives BDRs and AEs a clear starting point* Understand the event lead scoring model to ensure leads captured at events are scored, routed, and handed off with the context sellers need to follow through* Partner with BDR Dev Ops to align program outputs to their existing tooling and infrastructure* Measure handoff effectiveness through response rate, time-to-contact, and lead-to-opportunity conversion, and close the loop with Sales Development and Field Sales on what's working**You're Our Person If...*** You have 5+ years of experience in demand generation, campaign management, or field marketing in a B2B tech environment* You can take a brief from strategy to launch across multiple channels and stakeholders* You're comfortable working in lead funnel data and can read a conversion report to make decisions, not just report on outcomes* You've worked closely with Sales Development or BDR teams and understand how sellers think and what makes a handoff useful* You're a strong cross-functional collaborator who can manage competing priorities and keep multiple workstreams moving* You're a clear communicator who can translate campaign logic into simple, seller-ready messaging**Even Better If...*** You have familiarity with tools like Marketing Cloud, Salesforce, or similar marketing automation and contact intelligence platformsUnleash Your PotentialWhen you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and *be your best*, and our AI agents accelerate your impact so you can *do your best*. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.AccommodationsIf you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.Posting StatementSalesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.### ### For British Columbia-based roles, the base salary hiring range for this position is CAD 88,400 to CAD 121,600.For Ontario-based roles, the base salary hiring range for this position is CAD 88,400 to CAD 121,600 annually.### ### The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.This posting is to fill a vacancy on our team, unless otherwise noted.