Senior Analyst, Media Effectiveness

dentsu; Montreal; On-site; CAD 65,000 - 75,000; Full time

Job summary

Dentsu Canada is seeking a Senior Analyst, Media Effectiveness to enhance business performance through data-driven insights. This role involves developing automated reporting solutions, analyzing media performance, and linking marketing data to business actions. Ideal candidates will have experience in media analytics and strong skills in SQL, Python, and data visualization.

Benefits

Medical benefits

Dental benefits

RRSP

Paid time off

Qualifications

• Proficiency in SQL, Python, and/or R for data analysis.
• 2-3 years in digital analytics, preferably in an agency setting.
• Hands-on experience with paid media platform APIs.

Responsibilities

• Develop and maintain automated reporting solutions across paid media.
• Extract, transform, and analyze consumer and marketing data.
• Create data visualizations and dashboards for media performance.

Skills

Data analysis

Media analytics

Problem-solving

Communication skills

Tools

GA4

Adobe Analytics

SQL

Python

R

Google Ads

Meta

LinkedIn

Job description

Join to apply for the Senior Analyst, Media Effectiveness role at dentsu

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Join to apply for the Senior Analyst, Media Effectiveness role at dentsu

Job Description : Our mission is to Drive Business Performance by leveraging data to create personalized, connected experiences that deliver transformative business outcomes. We help our clients achieve their quantifiable business goals consistently, across every market. Our focus is on delivering better business results through optimization, creation, and analysis across all digital platforms. Our work spans from content optimization to media performance enhancement and visibility maximization on eCommerce platforms.

About The Role

Dentsu Canada is looking to add a Senior Analyst, Media Effectiveness to support our evolving team. The ideal candidate will have experience in media analytics, either at an agency, corporate, or media vendor level. Familiarity with digital media concepts across Search, Social, Video, and Display is a plus. We value a willingness to learn , clear communication skills , and out-of-the-box thinking . A strong background in media measurement, attribution, data visualization, automation, and client presentation skills is essential.

Responsibilities :

• Analysis & Reporting

Develop and maintain automated reporting solutions across paid media platforms, websites, and internal data

• Extract, transform, and analyze consumer and marketing data to inform recommendations
• Create data visualizations and dashboards to communicate media performance
• Link marketing data to site and business actions
• Platform Expertise

Maintain knowledge of major paid media platforms, data structures, and reporting features

• Experience with analytics tools like GA4, Adobe Analytics for customer journey analysis
• Stay updated with platform changes and best practices
• Technical Implementation

Build and maintain data pipelines for ad data processing

• Implement tracking solutions and ensure data collection accuracy
• Develop scripts and tools to automate tasks and improve reporting
• Configure integrations for unified reporting across channels

Qualifications :

• Proficiency in SQL, Python, and / or R for data analysis
• Experience with Google Analytics
• Hands-on experience with paid media platform APIs (Google Ads, Meta, LinkedIn, etc.)
• Experience with ETL and data pipelines
• Problem-solving skills with attention to data accuracy
• 2-3 years in digital analytics, preferably in an agency setting

Nice-to-Have Skills :

• Experience with data cleanroom environments (Amazon Marketing Cloud, Google Ads Data Hub, LiveRamp)
• Knowledge of tag management systems (Google Tag Manager, Adobe Launch)
• Cross-channel attribution and multi-touch analysis experience
• Experience with identity resolution and audience management
• Experience with A / B testing and experiment design
• Knowledge of cloud platforms (AWS, Google Cloud, Azure)
• Understanding of privacy-compliant data collection in cookieless environments

Additional Information : Salary range is $65k-$75k, with benefits including medical, dental, RRSP, paid time off, etc. We value diversity and inclusivity, supporting candidates of all ability levels during the recruitment process. For accommodations, contact [emailprotected] .

Location : Toronto

Brand : Dentsu Media

Time Type : Full time

Contract Type : Permanent

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing and Sales
• Advertising Services

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