Senior Analyst, Marketing Insights & Analytics

IG Wealth Management; Toronto, Winnipeg; Hybrid; CAD 66,000 - 91,000; Full time

Benefits offered by this job

Hybrid work arrangements

Competitive compensation & recognition

Education and career support

Employee Share Purchase Plan

Job summary

IG Wealth Management seeks a Senior Analyst, Marketing Insights & Analytics to lead data analytics, dashboard development, advanced analytics, and marketing performance measurement. This role partners with marketing, product, and data teams and external agencies to design analytical roadmaps and provide actionable recommendations.

You will extract insights, build audience segmentation from behavioral data, and drive marketing measurement frameworks aligned with business goals.

Qualifications

• Bachelor's or Master’s degree in Marketing, Business Analytics, Statistics, Computer Science, or a related field.
• 3+ years of experience in marketing analytics or business intelligence, with a strong focus on digital and performance marketing.
• Exceptional analytical problem-solving skills to turn raw data into strategic insights and compelling narratives.
• Proven experience developing campaign measurement plans, implementing measurement and KPI frameworks, and providing analytical leadership on marketing strategies and campaigns.
• Advanced technical proficiency in SQL for data extraction and manipulation.
• Expertise in building complex, interactive dashboards using Tableau, Looker, or other BI platforms to monitor performance and maximize effectiveness.
• Deep understanding of the media and marketing landscape, with ability to determine appropriate channels based on business objectives.
• Agility to manage multiple priorities and adapt quickly in a lean, fast-paced environment.
• Comfort working with and integrating AI tools into analytical workflows.

Responsibilities

• Insights Development: Lead data analysis, extracting highly actionable insights from complex marketing datasets. Develop and deliver comprehensive performance summaries and compelling narratives to marketing stakeholders, including senior leadership, to drive strategic decision-making.
• AI Enablement & Workflow Automation: Champion the implementation and leveraging of AI tools within marketing analytics workflows to drive operational efficiencies, enhance data analysis, and accelerate the identification of actionable insights.
• Reporting Ecosystem Design & Visualization: Architect and design a robust, scalable reporting ecosystem. Build, maintain and optimize automated, interactive marketing dashboards to continuously monitor cross-channel marketing performance.
• Strategic Measurement & Campaign Optimization: Lead the development and evolution of measurement frameworks to track performance across paid, earned, and owned channels. Own end-to-end campaign analysis, translating findings into data-driven recommendations for optimization and growth.
• Audience Management & Optimization: Analyze behavioral and transactional trends to develop audience segmentation for personalization. Support marketing technology teams with A/B testing, optimization strategies, and broader campaign improvements.
• Data Governance & Advanced Analytics: Establish and enforce marketing data governance standards, including tagging frameworks, to ensure accurate attribution and reporting. Provide recommendations on advanced data modelling approaches in collaboration with data science teams.

Skills

SQL

Tableau

Looker

Data analytics

Dashboards

AI tools

Education

Bachelor's or Master's in Marketing/Analytics

Tools

Adobe Analytics

Google Analytics

Job description

Location: Toronto, Winnipeg
IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $310 billion in assets as of December 31, 2025. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments.

Division: IGM Marketing
Location: Toronto, Winnipeg
IGM Financial Inc. is a leading wealth and asset management company in Canada, managing approximately $310 billion in assets as of December 31, 2025. It offers financial planning and investment services to over two million Canadians through IG Wealth Management and Mackenzie Investments.
Founded in 1926, IG Wealth Management is a key part of IGM's business model, providing comprehensive wealth management services to Canadian financial advisors and their clients.
With a vision to inspire financial confidence, IG Wealth Management is recognized as one of Manitoba’s Top Employers, Canada’s Top 100 Employers, and Best Diversity Employers, aiming to innovate the industry and support Canadians in achieving their financial goals.
Join our team to engage in continuous learning and skill development in a supportive environment. Experience the best of both worlds with our hybrid work environment, where you spend three days a week in the office, connecting, collaborating, and enjoying quality time with your amazing colleagues! Our Values: Be better; we strive for improvement in everything we do. Be accountable; we foster clarity and are empowered to act responsibly. Be a team; we are united to drive collective impact to achieve our goals.
The

Senior Analyst, Marketing Insights & Analytics

is responsible for leading and delivering high-impact insights through data analytics, dashboard development, advanced analytics, and marketing performance measurement. This role demands a high degree of accountability, ownership, and proactive stakeholder engagement. Working closely with marketing, product, and data teams as well as external agencies, you will design analytical roadmaps and provide actionable recommendations to optimize marketing strategies. You will utilize data analytics techniques to extract insights, build customer segmentation for personalization using behavioral and transactional data, and lead the development of marketing measurement frameworks to ensure alignment with business goals. Strong communication and storytelling skills are essential to translate complex data into clear, compelling narratives that influence decision-making.

Responsibilities Include

• Insights Development: Lead data analysis, extracting highly actionable insights from complex marketing datasets. Develop and deliver comprehensive performance summaries and compelling narratives to marketing stakeholders, including senior leadership, to drive strategic decision-making.
• AI Enablement & Workflow Automation: Champion the implementation and leveraging of AI tools within marketing analytics workflows to drive operational efficiencies, enhance data analysis, and accelerate the identification of actionable insights.
• Reporting Ecosystem Design & Visualization: Architect and design a robust, scalable reporting ecosystem. Build, maintain and optimize automated, interactive marketing dashboards to continuously monitor cross-channel marketing performance.
• Strategic Measurement & Campaign Optimization: Lead the development and evolution of measurement frameworks to track performance across paid, earned, and owned channels. Own end-to-end campaign analysis, translating findings into data-driven recommendations for optimization and growth.
• Audience Management & Optimization: Analyze behavioral and transactional trends to develop audience segmentation for personalization. Support marketing technology teams with A/B testing, optimization strategies, and broader campaign improvements.
• Data Governance & Advanced Analytics: Establish and enforce marketing data governance standards, including tagging frameworks, to ensure accurate attribution and reporting. Provide recommendations on advanced data modelling approaches (e.g., attribution modelling, marketing mix modelling) in collaboration with data science teams and business analytics stakeholders.
  

Qualifications

• Bachelor's or Master’s degree in Marketing, Business Analytics, Statistics, Computer Science, or a related field.
• 3+ years of experience in marketing analytics or business intelligence, with a strong focus on digital and performance marketing.
• Exceptional analytical problem-solving skills to turn raw data into strategic insights and compelling narratives.
• Proven experience developing campaign measurement plans, implementing measurement and KPI frameworks, and providing analytical leadership on marketing strategies and campaigns.
• Advanced technical proficiency in SQL for data extraction and manipulation.
• Expertise in building complex, interactive dashboards using Tableau, Looker, or other BI platforms to monitor performance and maximize effectiveness.
• Deep understanding of the media and marketing landscape (advertising, mass/digital/social media buying, research), with the ability to determine appropriate channels based on business objectives.
• Agility to manage multiple priorities and adapt quickly in a lean, fast-paced environment.
• Comfort working with and integrating AI tools into analytical workflows.
  

Nice To Haves

• Experience with Big Data tools (e.g., Spark, Hive, HBase), cloud platforms (AWS, Azure, GCP), and Agile methodologies.
• Experience doing marketing analytics, including commercial analytics, marketing mix modelling, attribution modelling etc.
• Understanding of marketing data and experience working with media platforms (Campaign Manager, Google Ads, Facebook Ads Manager, etc.).
• Experience working with Adobe Analytics, Google Analytics, or similar web analytics tools.
• Familiarity with software development tools and practices (Git, code review, etc.).
  

The expected annual base salary range for this role is $65,500 - 91,000, which is determined based on skills, knowledge and experience and geographic location. In addition to base salary, this role is eligible for annual short-term incentive, health and well-being benefits, retirement and savings plan, paid time off and career development.

Benefits

• COMPETITIVE COMPENSATION & RECOGNITION: competitive base salary, performance-weighted bonus, education/career support, option to join Employee Share Purchase Plan with employer matching component.
• EMPLOYEE BENEFITS & INSURANCE: competitive health and dental coverage, flexible plan for you and your family and short-term & long-term disability plans.
• RETIREMENT SAVINGS PROGRAMS: voluntary Defined Contribution Pension Plan
• WORK LIFE BALANCE: paid volunteer days, competitive time off, including 10 wellness days off, WorkPerks discount program, hybrid & flex work arrangements.
• INCLUSIVE CULTURE AND DIVERSITY: living our core values: Be a Team, Be Accountable, Be Better, engaging with community through Business Resource Groups (BRG communities are volunteer employee-led groups formed around a common interest, identity, or background).
  

IGM is a diverse workplace committed to doing business inclusively - this starts with having a representative workforce! We encourage applications from all qualified candidates that represent the diversity present across Canada – including racialized persons, women, Indigenous persons, persons with disabilities, 2SLGBTQIA+ community, gender diverse and neurodiverse individuals, as well as all who may contribute to the further diversification of ideas.

IG is an accessible employer committed to providing a barrier- free recruitment experience. If you require an accommodation or this information in an alternate format at any stage of the recruitment process, please reach out to the Talent Acquisition team who will work with you to meet your needs.

Artificial Intelligence in Recruitment: As part of our Talent Acquisition process, we may use artificial intelligence and automated tools to support activities such as candidate sourcing, application review, and interview scheduling. These tools support the recruitment process; all hiring decisions are made by people.

We thank all applicants for their interest in IG Wealth Management; however, only those candidates selected for an interview will be contacted.