Senior Analyst, Marketing Analytics

BMO; Toronto; On-site; CAD 56,000 - 120,000; Full time

Benefits offered by this job

Health insurance

Tuition reimbursement

Retirement savings plans

Job summary

AIR MILES is seeking a curious, detail-oriented Senior Analyst to join the Marketing Analytics team in Toronto. This role supports lifecycle and mass marketing programs by delivering analytics insights and bridging business problems with data.

Strong coding and data fundamentals (SQL, Python, PySpark) are preferred. You will define analysis scope, build dashboards, and present results in business language while working with internal partners to optimize campaigns and drive incremental sales.

Qualifications

• Bachelor’s degree in Statistics, Commerce, Economics, CS, Engineering or Math.
• Experience in loyalty marketing, customer segmentation, campaign management and predictive modeling.
• 2–3 years of customer analysis/insight delivery in a data-driven setting.

Responsibilities

• Apply loyalty and marketing analytics expertise across the analytics stack.
• Contribute to all phases of campaigns: ideation, planning, targeting, measurement and recommendations.
• Define analysis scope with partners and set targeting and measurement strategies.
• Perform customer analysis and campaign measurement to drive incremental sales.
• Present results in business language and develop dashboards and reports.
• Develop and maintain automated dashboards and reporting solutions.
• Suggest process and tool improvements to boost efficiency.

Skills

Customer analysis

Campaign management

Predictive modeling

Data storytelling

Problem solving

Communication skills

Education

Bachelor’s degree in Statistics, Commerce, Economics, Computer Science, Engineering, Math

Tools

SQL

Python

Databricks

Sigma

Tableau

Excel

PowerPoint

Job description

Application Deadline:

10/09/2026

Address:

250 Yonge Street

Job Family Group:

Data Analytics & Reporting

The Blue Rewards Program is one of Canada’s most recognized loyalty programs, with over 8 million active collector accounts, representing more than half of all Canadian households. Blue Rewards Members earn Reward Points at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. Blue Rewards is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

Position Overview:

We are looking for a curious, detail-oriented Senior Analyst to join the Marketing Analytics team. This role supports lifecycle and mass marketing programs by delivering best-in-class analytics insights and bridges business problems with data. This role is ideal for someone with strong coding and data fundamentals (e.g., SQL, Python, or PySpark) who enjoys solving complex problems.

Responsibilities:

• Applies subject matter expertise in customer loyalty, marketing analytics and technical aptitude across the Blue Rewards analytics stack
• Contribute to all phases of campaign management (ideation, planning, targeting, measurement, recommendation) with a focus in pre-analysis and post-analysis
• Work collaboratively with internal business partners to clearly define analysis / campaign scope, objectives, targeting & measurement strategy for marketing initiatives
• Conduct timely customer analysis and campaign measurement to identify opportunities for clients to maximize the use of Blue Rewards Program to drive incremental sales
• Present analysis results and recommendations in business language in different forums/meetings
• Develop and maintain automated dashboards and reporting solutions
• Automate and make process and tool improvement suggestions to drive operational efficiency

Qualifications:

• Bachelor’s degree, preferably in any of the following: Statistics, Commerce, Economics, Computer Science, Engineering, Math
• Demonstrated understanding of loyalty marketing, customer segmentation, campaign management & predictive modeling concepts
• 2-3 years of customer analysis / insight delivery experience in a complex data-driven organization
• Hands-on proficient experience with SQL, Python, Databricks, Sigma and Tableau, or comparable tools/languages
• Expert in Microsoft Office (advanced Excel and PowerPoint)
• A strategic/analytical thinker who can link assigned tasks to the bigger picture
• Problem solving skills coupled with the "can do" attitude
• Strong organizational, time management and communication skills (verbal and written)

Salary** :**

$55,500.00 - $120,000.00

Pay Type:

Salaried

The above represents AIR MILES’ pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents AIR MILES’ expected target for the first year in this position.

AIR MILES’ total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. AIR MILES also offers health insurance, tuition reimbursement, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

About Us

The AIR MILES Reward Program is one of Canada’s most recognized loyalty programs, with over 10 million active collector accounts, representing more than half of all Canadian households. AIR MILES collectors earn Reward Miles at more than 300 leading Canadian, global and online brands and at thousands of retail and service locations across the country. AIR MILES is a wholly-owned subsidiary of the Bank of Montreal (BMO). BMO is Canada’s oldest bank and the 8th largest in North America with more than 12 million customers globally.

As a member of the AIR MILES team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://bmo.wd3.myworkdayjobs.com/en-US/External-AIR-MILES.

AIR MILES is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.