Senior Data Analyst, Growth Analytics (CRM)

CookUnity; Toronto; On-site; CAD 90,000 - 130,000; Full time

Benefits offered by this job

Health Insurance coverage (Canada Life)

Flexible Paid Time Off

5-year Sabbatical

Paid Family leave

Compassionate Leave

CookUnity meal credits

Wellness perks

Personalized Spanish coach

Job summary

A leading meal delivery service is seeking a Senior Analyst, Growth Analytics to own their CRM analytics strategy. This position focuses on deepening customer relationships, optimizing retention, and enhancing lifetime value through data-driven decision-making. The ideal candidate will have over 5 years of analytics experience, strong SQL skills, and proficiency with business intelligence tools. This role offers a dynamic startup environment and the chance to make a significant impact in a rapidly growing company.

Qualifications

• 5+ years of experience in analytics, with a strong focus on CRM and growth.
• Advanced proficiency with SQL to manage large data sets.
• Experience evaluating CRM initiatives with statistical methods.
• Experience with BI platforms such as Tableau or Looker.
• Strong communication and storytelling for Marketing and Product leaders.

Responsibilities

• Own the CRM analytics strategy to deepen customer relationships.
• Define measurement frameworks for CRM campaigns and initiatives.
• Partner with teams to design experiments that drive engagement.
• Build reporting and analysis to identify behaviours and signals driving repeat orders and loyalty.
• Develop automated dashboards to track CRM performance and revenue impact.
• Ensure data-driven CRM decisions tied to outcomes; present insights to leadership.

Skills

Analytics experience

SQL proficiency

Statistical testing techniques

Business intelligence platforms

Strong communication

Agility in startup environments

Education

5+ years of experience in CRM or growth analytics

Tools

Tableau

Looker

Amplitude

Mixpanel

Google Analytics

Job description

About CookUnity

Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first‑of‑its‑kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready‑to‑eat. And crafted with the passion that nourishes body and soul. Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever‑innovating marketplace focused on our singular mission: empower Chefs to nourish the world.

Role

CookUnity is looking for a Senior Analyst, Growth Analytics – CRM to own and scale our CRM analytics strategy. In this role, you will help deepen customer relationships, optimize retention, and drive lifetime value by building the measurement and insights engine behind our lifecycle marketing programs. You’ll partner with Marketing, Product, and Data Engineering to ensure CRM decision‑making is data‑driven and tied directly to business impact.

What You’ll Do

• Own the Analytics strategy for CRM, enabling CookUnity to deepen customer relationships, optimize retention, and drive lifetime value.
• Define and implement measurement frameworks to evaluate CRM campaigns, personalization initiatives, and lifecycle journeys.
• Partner closely with Marketing, Product, and Data Engineering to design and analyze experiments (A/B, holdouts, campaign lift) using appropriate statistical techniques (e.g., power analysis, statistical tests) that improve engagement and reduce churn.
• Build reporting and analysis to identify customer behaviours and signals that drive repeat orders, upgrades, and long‑term loyalty.
• Develop and maintain automated dashboards to track CRM performance (activation, retention, reactivation, campaign impact).
• Ensure CRM decision‑making is data‑driven, linking campaign outcomes directly to revenue and retention.
• Present insights and recommendations to executive leadership with clear storytelling and high‑quality visualizations.

Qualifications

• 5+ years of experience in analytics, with a strong focus on CRM, lifecycle, or growth analytics.
• Advanced proficiency with SQL; ability to pull, transform, and validate large data sets independently.
• Proven track record of applying measurement and experimentation techniques, including using statistical testing techniques, to evaluate CRM initiatives.
• Experience with business intelligence platforms (Tableau, Looker, or equivalent).
• Strong communication and storytelling skills; ability to turn complex data into actionable strategies for Marketing and Product leaders.
• Excellent English, both written and spoken, given HQ presence in the U.S.
• Thrive in a fast‑paced startup environment, comfortable framing ambiguous problems and driving solutions with cross‑functional partners.

Preferred

• Experience with CRM or campaign management platforms.
• Familiarity with web and app analytics tools (Amplitude, Mixpanel, Google Analytics, etc.).
• Understanding of ETL, data warehousing, and modeling concepts (we use dbt and Snowflake).

Learn More About CookUnity

We believe great leadership starts with alignment on vision, values, and ways of working. To give you deeper insight into who we are and what we’re looking for, we invite you to explore: CookUnity's Leadership Principles – The values and behaviors that guide how we operate, collaborate, and scale. We hope this provides valuable insight into our culture and product vision. If this excites you, we’d love to connect!

Benefits

• 🩺 Health Insurance coverage (Canada Life)
• ⛱ Flexible Paid Time Off
• 🗓️ 5‑year Sabbatical: After 5 years with CookUnity, you get a 4‑week paid sabbatical
• 🐣 Paid Family leave.
• 🕯 Compassionate Leave: 3‑5 days each time the need arises
• 🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly.
• 🧘🏽♀️ Wellness perks: fitness subsidies to build a healthy lifestyle
• 👩🏾🏫 Personalized Spanish coach
• 🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

Compensation

All final pay rates will be determined by candidates experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.

Pay Range for this position

$1—$1 USD

EEO

CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information or physical or mental disability.

Candidate Safety Note

We’ve recently seen an increase in recruitment scams across the industry, and we want to make sure you (and your data) stay safe while applying. We also want you to know that we take this seriously — sometimes, as part of our process, we may ask for a brief “proof of humanity” to confirm that we’re connecting with a real person, not an impersonator. Here are a few tips to help you protect yourself:

• Apply only through our official channels. All open roles are listed on our official careers page: careers.cookunity.com
• Our recruiters are real people and easy to verify. You can always find them on LinkedIn with verified profiles. If you’re unsure, feel free to reach out to us on our official LinkedIn Company Page.
• We only communicate through official CookUnity channels. That means emails ending in @cookunity.com and interviews held through official company platforms (Google Meet or Zoom) – never WhatsApp, Telegram, or SMS.
• We’ll never ask for payment or personal financial details. If anyone does, please don’t share any information and let us know right away.

If something ever feels off or you’re unsure about a message, we’d much rather you double‑check with us. You can always contact us directly through any of our social media channels. We appreciate your interest in joining CookUnity – and we care about keeping your experience (and safety) as genuine as possible.