Senior Analyst, Digital Platforms & Insights

CIBC; Toronto; Híbrido; CAD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Competitive salary

Incentive pay

Banking benefits

Benefits program

Defined benefit pension plan

Employee share purchase plan

Vacation offering

Wellbeing support

MomentMakers recognition program

Descripción de la vacante

CIBC is seeking a Senior Analyst, Digital Platforms & Insights for its Toronto-based team. You will help measure how clients interact with digital experiences and translate insights into actions across web and mobile channels.

You will configure and govern Adobe Analytics and Customer Journey Analytics, build dashboards, and partner with Product, Marketing, Digital, Analytics, and Technology to inform decisions. A hybrid work setup allows 1–3 days on-site with remote days.

Formación

• Bachelor’s degree in Computer Science, Engineering, Information Technology, Business Analytics or related field.
• Up to 2 years of relevant digital analytics, reporting or data analysis experience.
• Exposure to Adobe Analytics, Customer Journey Analytics or Google Analytics is an asset.
• Foundational understanding of web/mobile analytics, tagging, dashboards and data validation.

Responsabilidades

• Support configuration, testing and maintenance of Adobe Analytics and Customer Journey Analytics.
• Build reports and dashboards; identify trends and communicate insights.
• Define analytics use cases and KPIs; translate business needs into user stories.
• Ensure data quality, governance and alignment with privacy requirements.

Conocimientos

Adobe Analytics

Customer Journey Analytics

Google Analytics

JavaScript

SQL

Python

R

Data visualization

Data analysis

Adobe Experience Platform

Google Analytics 360

Educación

Bachelor's degree in Computer Science / Engineering / IT / Business Analytics

Herramientas

Adobe Experience Platform

Google Analytics 360

Descripción del empleo

We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute. To learn more about CIBC, please visit CIBC.com

What you’ll be doing

The Senior Analyst, Digital Platforms & Insights reports to the Chapter Lead of Digital Platforms & Operations and helps the organization understand how clients engage with its digital experiences. Working with Product, Marketing, Digital, Analytics, and Technology teams, you will support the collection, measurement, and interpretation of digital data to inform business decisions, improve client experiences, and track performance against key objectives. You will contribute to the configuration, implementation, testing, troubleshooting, and governance of Adobe Analytics and Customer Journey Analytics, while helping define business requirements, use cases, KPIs, and measurement approaches. You will also build reports and dashboards, identify meaningful trends, communicate insights, and translate business needs into practical analytics solutions that support continuous improvement and measurable outcomes. At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote.

How you’ll succeed

Technical delivery and platform implementation

Support the configuration, testing, and ongoing maintenance of Adobe Analytics and Customer Journey Analytics solutions. Assist with data layer and tagging specifications, dimensions, metrics, events, data views, and connections; validate data flows; investigate issues; and support release readiness across web and mobile experiences.

Technical standards, quality, and governance

Follow established implementation patterns, platform guardrails, privacy requirements, and data quality controls. Maintain documentation, support production monitoring and issue investigation, and identify opportunities to improve data accuracy and platform reliability.

Functional consulting and use case definition

Work with Product, Marketing, Digital, Analytics, and Technology stakeholders to understand business objectives, gather and document requirements, support the definition of analytics use cases and KPIs, and translate business needs into clear user stories, acceptance criteria, and delivery tasks.

Insights, optimization, and stakeholder partnership

Build and maintain dashboards and reports, analyze digital journey and product performance, and summarize findings into clear observations and recommendations. Participate in workshops, testing, sign-off, and delivery discussions while keeping partners informed of progress, issues, and dependencies.

Learning and team contribution

Build working knowledge of Adobe Analytics and Customer Journey Analytics, apply team standards and best practices, share learnings, and seek guidance when resolving business, process, and technical challenges.

Who you are

• You have a Bachelor’s degree in Computer Science, Engineering, Information Technology, Business Analytics, Marketing Technology, or a related field, or equivalent experience.
• You have up to 2 years of relevant experience in digital analytics, reporting, data analysis, or a related field.
• Exposure to Adobe Analytics, Customer Journey Analytics, or Google Analytics through work experience, internships, coursework, or certifications is an asset.
• You have a foundational understanding of web or mobile analytics, data layers, tagging and tracking, dimensions, metrics, events, dashboards, testing, and data validation, with an interest in developing deeper technical expertise.
• You have experience with modern data platforms.
• You’re proficient in JavaScript, SQL, Python, or R is an asset.
• You are comfortable learning from technical documentation, data mappings, and implementation specifications.
• You have strong organizational and analytical skills.
• You can support requirements discussions, document use cases and KPIs, contribute to backlog refinement, and connect business objectives to analytics tasks.
• You give meaning to data.
• You enjoy investigating complex problems and making sense of information.
• You communicate detailed information in a meaningful way.
• You’re a problem solver.
• You have exceptional critical thinking, problem solving and decision making skills with demonstrated ability to independently identify and analyze business and technical problems and recommend solutions.
• You’re a strong communicator and collaborator.
• You can translate business requirements into effective data solutions, communicate clearly with both technical and non-technical partners, and help ensure data products are practical, usable, and aligned to decision-making needs.
• You build positive working relationships across Product, Marketing, Digital, Analytics, Technology, and QA teams and contribute to shared outcomes.
• Values matter to you. You bring your real self to work, and you live our values - trust, teamwork, and accountability.

What CIBC Offers

• competitive salary
• incentive pay
• banking benefits
• a benefits program*
• defined benefit pension plan*
• an employee share purchase plan
• a vacation offering
• wellbeing support
• MomentMakers, our social, points-based recognition program

At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career, rather than just a paycheck. We work to recognize you in meaningful, personalized ways including a competitive salary, incentive pay, banking benefits, a benefits program*, defined benefit pension plan*, an employee share purchase plan, a vacation offering, wellbeing support, and MomentMakers, our social, points-based recognition program. Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients. We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development. *Subject to plan and program terms and conditions.

Every day, our 48,000 employees help our clients achieve their financial goals, because what matters to our clients, matters to us.

What you need to know

CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact [e-mail]. CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit. We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency). We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us.

Job Location

Toronto-81 Bay, 18th Floor. Employment Type: Regular. Weekly Hours: 37.5. Skills: Adobe Experience Platform (AEP), Adobe Experience Platform (AEP) Customer Journey Analytics, Analytics, Google Analytics, Google Analytics 360.