Senior Analyst, Data & Technology Integration

Meridian; Toronto; Hybrid; CAD 85,000 - 115,000; Full time

Job summary

A leading credit union based in Ontario seeks a Senior Data Integration Analyst for a 12-month contract. This pivotal role focuses on ensuring seamless data integration across various systems and enhancing marketing analytics. Candidates will be responsible for designing data enablement projects alongside a supportive team, optimizing overall data governance while maintaining compliance. Exceptional analytical skills and experience with marketing technologies are essential.

Benefits

Inclusive and collaborative working environment

Hybrid work arrangements

Opportunities for professional growth

Access to industry leaders

Qualifications

• 4+ years' experience with Marketing Analytics and CRM systems.
• Experience with marketing automation platforms for journey automation.
• Strong knowledge of SQL, Python, or relevant programming languages.

Responsibilities

• Design and implement data integration solutions for marketing analytics.
• Evaluate marketing technology stack for integration points and gaps.
• Oversee customers' data management and maintain data hygiene.

Skills

Analytical skills

Communication

Data-driven decision making

Education

Post-secondary education in Technology or Computer Science

Tools

Dynamics 365

Google Analytics 4

PowerBI

Salesforce

Job description

At Meridian our aspiration is to integrate our purpose into everything we do for people, the planet, and communities. We believe that our greatest opportunity is to create opportunity and meet people where they are.

Factor us into your next career opportunity. We want you to grow with us and have an experience that’s different. This is a place where you can expect the unexpected.

Find our story here :

The role : Please note - this is a 12 month contract opportunity.

Meridian Credit Union is embarking on a transformative multi-year strategy to expand our member base, enhance profitability through digital transformation, and deepen member loyalty.

As a Senior Data Integration Analyst, you will play a crucial role in ensuring smooth data flow across multiple systems and platforms. In this role, you will analyze, design, and implement data integration solutions and technical workflows. Additionally, you will enhance the efficiency and effectiveness of our marketing analytics by acting as the technical expert and liaison among Marketing, Digital Transformation, Enterprise Analytics, and IT stakeholders. Your efforts will integrate key data inputs, scale our capabilities, and drive profitable growth. Your contributions will be instrumental in optimizing our data integration processes and supporting our strategic objectives.

Overall, this role will need to balance meeting the immediate needs of the marketing team while also developing a three-year roadmap to significantly enhance our ability to execute and measure highly personalized, automated communications and offers at scale.

Key Responsibilities :

System Integration :

• Design, plan, test, and execute Marketing technology and data enablement projects, contributing to the seamless integration and functionality of new marketing tools and systems
• Lead on designing recommendations for quality improvements to Marketing processes and data
• Review key marketing strategies to collect requirements and design solutions with Data, IT, and Digital teams, ensuring the necessary data is integrated into CRM (Dynamics 365) to support the operation of marketing journeys, processes, and campaign measurement.
• Partner with the Digital Transformation and IT to enable and optimize Google Analytics 4, including tagging, to leverage key consumer behaviors across Merdian’s digital properties.
• Evaluate the marketing technology stack to pinpoint integration points, identify gaps, and recognize potential risks. This involves uniquely combining complex multi-system data and technology platforms.
• Support system upgrades and enhancements to maintain functional and efficient integrations. This includes keeping abreast of new technologies and best practices in system integration.
• Conduct User Acceptance (UAT) and Post-Production testing to ensure proposed solutions work as intended

Data Migration :

• Improve our ability to track the consumer’s journey across the full marketing funnel and deliver the highest quality leads to our Sales team for actioning.
• Prepare data migration plans including migration risk, milestones, quality and business sign-off details in conjunction with the implementation team.
• Collaborate to enhance the marketing attribution system, ensuring alignment and data consistency across Revenue Operations, Finance, Marketing, and Business Operations teams.
• Troubleshoot and resolve data migration issues.
• Collaborate with the Enterprise Analytics to identify, integrate and optimize new and existing data sources including scoring models into analytics tools for marketing segmentation.
• Design and maintain data architecture to support seamless integration and efficient data flow across systems

Data Governance & Analysis :

• Partner with the Senior Quality Assurance and Efficiency Analyst to conduct data quality assessments, identifying and correcting errors, duplicates, and inconsistencies (routine and QA automation)
• Oversee customer data management to maintain data hygiene and governance, ensuring compliance with regulatory standards.
• Collaborate with stakeholders to evaluate processes and provide recommendations for enhancing data accuracy, quality, process efficiency, and reporting automation
• Implement database tracking and dashboards for metrics and reporting to ensure progress is measured, evaluated, and continually improved.
• Document data governance processes and outcomes

Knowledge, Skills, and Experience :

• 4+ years’ experience designing and implementing complex Marketing Analytics and CRM cloud platforms, such as Dynamics 365, Adobe, SalesForce, and Google Analytics 4
• Minimum 4+ years of experience working with marketing automation platforms (Acoustic Journey / Campaign Automation, Dynamics 365 for Marketing, Salesforce, Marketo, Eloqua) for journey automation and segmentation
• 4+ years of experience with modern BI / Data Visualization platforms (e.g., PowerBI, Tableau, Looker)
• 4+ years of advanced SQL, Python, Java or other relevant programming languages.
• Post-secondary education with a focus in Technology, Computer Science or related field considered an asset.
• Passion for technology and data to drive impactful marketing strategies.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent communication and presentation skills.
• Meticulous attention to detail to ensure data accuracy and integrity

Office Location : Toronto Corporate Office with the ability to travel to our St. Catharines office as needed. This is a hybrid work opportunity.

Meridian has a remote work policy that allows flexibility for employees to work remotely but also requires a minimum of semi-monthly regular time in the office for purposeful meetings to collaborate, innovate and build effective relationships with your team, your colleagues and your leader which is important to us.

What's in it for you?

• We have an inclusive and collaborative working environment that encourages teamwork, creativity, curiosity, and celebrates success!
• We provide you with the tools and technology needed to delight your candidates and clients!
• You will get to work with and learn from diverse industry leaders and colleagues, who have hailed from top organizations.
• Hybrid work arrangements with in-person office time to collaborate, innovate and build relationships with your colleagues.
• This is not your typical "corporate" job. We work hard and we have fun!

Who we are :

Meridian is Ontario’s largest credit union, and second largest in Canada, helping to grow the lives of our more than 380,000 Members. Meridian has more than 80 years of banking history and is 100% owned by its members. With 87 retail branches and 15 Business Banking Centers across Ontario and $ 32B in assets under management, Meridian offers a full range of financial products and services to its retail, business banking and wealth members. With over 2200 employees and corporate offices located in Toronto and St. Catharines, Meridian has a track record of creating and delivering innovative new offerings and is committed to investing in the communities that we serve. Our plan is tobuild on our momentum as we deliver on our purpose - helping our members achieve their best life.

Find our story here :

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