Senior Analyst, Data Analytics

TVO Career; Toronto; Hybrid; CAD 62,000 - 69,000; Full time

Job summary

A leading nonprofit organization in Toronto is seeking a Senior Data Analyst to lead data-driven decision-making. You will analyze complex data sets, create insightful visualizations, and collaborate with multiple departments to provide actionable insights. Ideal candidates will have a Bachelor's degree and at least 2 years of experience in data analysis, with advanced skills in SQL and Google Analytics. This role offers a hybrid work environment, combining in-office and remote work opportunities.

Benefits

Public Service Pension Plan

Employee and Family Assistance Plan

Learning and development opportunities

Qualifications

• 2 years of experience in data analysis.
• Advanced knowledge of Google Analytics 4.
• Experience in media or ed-tech industry is an asset.

Responsibilities

• Gather and analyze complex data sets.
• Create visualizations to communicate findings.
• Lead building data tracking plans.

Skills

SQL Query

Data Analytics

Google Analytics

Data Visualization

Education

Bachelor's degree in business, mathematics, or a related field

Tools

Google Tag Manager

Power BI

Tableau

Job description

Position Title : Senior Analyst Data Analytics

Salary Range : $62859.73 - $68723.66

Division : Digital and Innovation

Reports To : Manager Data Delivery Services

Location : Toronto Yonge & Eglinton (Hybrid Work : 3 days in office)

TVO Media Education Group ( TVO ) is a social impact organization devoted to inspiring learning that changes lives and enriches communities. We are an internationally recognized digital learning organization that strives to engage inform and educate Ontarians of all ages.

A Culture of Inclusion and Belonging

We welcome the unique contribution that you will bring to TVO. We have a diverse workforce and are committed to building a culture within the workplace that brings out the best in everyone. As part of our strategic vision we have adopted five core values; we embrace change we value bold thinking we thrive with diverse voices we are better together and we honour our commitments. These values anchor how we work and lay the foundation for a workplace that celebrates differences encourages self-expression and empowers learning which we know is a key component to our success.

Who We Are

TVO is an agency of the Ontario Ministry of Education. Through our brands TVO Kids TVO Today TVO ILC and TVO Learn we provide multi-platform educational programming; ground-breaking original documentaries; in-depth public affairs content; the largest online secondary school in Ontario; and award-winning digital-learning resources that support Ontarios curriculum.

TVO is a registered charity funded primarily by the Province of Ontario and supported by thousands of sponsors and donors.

The Opportunity

TVO is embarking on a journey to establish a robust data team to spearhead our organizations transition towards data-driven decision-making. We have an opportunity in our team for a Senior Data Analyst. This will be a full-time position reporting to the Manager Data Services and Delivery.

In this role you will leverage your expertise to gather analyze and interpret complex data sets from multiple sources to provide actionable insights for strategic decision-making. In addition you will create visualizations to communicate findings effectively to stakeholders. You will collaborate across departments understand and gather data-related requirements and contribute to the data roadmap. You would handle ad hoc requests and spearhead special projects to support organizational objectives.

How you will make an impact

• Lead building data tracking plans defining metrics and KPIs to support stakeholders across the organization.
• Data mine the proprietary database / data warehouse to extract viewer / user and product information and provide insights.
• Design and carry out background research data analytics proposals sample design and data instruments.
• Support organizational needs and contribute to developing objectives by providing insights and reporting.
• Oversee management of analytical tools including Google Analytics and other digital data instruments (e.g. Twitter Facebook YouTube Brightcove etc.)
• Implement maintain and update tracking Tags via Google Tag Manager and work with Customer Data Platforms to build User Segments liaising with developers.
• Provide television audience analysis for TVO.
• Create weekly & monthly dynamic dashboards and visualizations to inform decisions.
• Track and monitor information from syndicated and proprietary research sources.
• Analyze behavioral and attitudinal trends in product usage and consumption
• Attend meetings with other departments (e.g. Programming Production Marketing) to present informative and actionable research findings.

What will you bring to TVO

Are you naturally inclined to question the Why behind everything you encounter How meticulous is your attention to detail What strategies do you employ to manage your day-to-day tasks effectively Are you energized by the prospect of tackling challenges and contributing to the development of initiatives from the ground up

If this resonates with you and you have the below-required qualifications we invite you to submit your application by July 21 2025 at 5 pm.

Bachelors degree in business market research communications mathematics statistics or related field

2 years of experience in data analysis providing qualitative and quantitative research findings. Work samples around data analysis will be an asset.

Experience in the media or ed-tech industry will be an asset.

Advance SQL Query skill & knowledge of Relational Databases

Advanced knowledge of Google Analytics 4 with a focus on creating customized views dimensions & filters

Proficient in Google Tag Manager and advanced implementation of tracking tags

Ability to create meaningful visualizations / Dynamic Dashboards using Looker Studio Google Sheets MS Excel and other BI Tools (Power BI Tableau etc.)

Proficiency with Windows-based PC applications such as Excel Word and PowerPoint

Experience in working with large data sets reconciling multiple datasets to leverage insights.

Broad understanding of customer data platform and its integration to consumer-facing web applications such as emails customer engagements on web products web personalization and various analytic tools will be an asset.

Strong problem-solving skills keen attention to detail sharp analytical skills ability to interpret and draw insights from data.

Experience working within Agile and Scrum frameworks will be an asset

Basic understanding of working with cloud-based Data Warehouses like AWS Redshift / MS Azure Google Cloud Platform - Good to have.

A business perspective with an ability to work in both technical and business environments is paramount.

Must thrive in a fast-paced environment with shifting priorities and ad-hoc requests where multi-tasking and prioritization is necessary.

Demonstrated curiosity and willingness to learn including the ability to stay current on new developments in data analytics measurement tools and self-serve options.

Ability to develop a business case recommending options for new tools.

Strong communication skills both written and verbal coupled with well-developed presentation interpersonal and relationship building skills.

Demonstrate TVO values of Excellence & Innovation; Ownership; Collaboration; Diversity Equity & Inclusion; Trust and Respect

TVO & YOU

We are a learning organization. Learning is at the core of everything we do. As part of this commitment TVO invests in the learning goals of our employees and everyone at TVO commits to developing our own knowledge as well as elevating each others through peer-to-peer learning workshops and lunch and learns. All employees have the option to join the Public Service Pension Plan right on day one and we offer an array of services through our Employee and Family Assistance Plan.

We would be thrilled to have you join us. Were a tight-knit community whether youre a recent graduate or further along in your career you will get to meet work with and be supported by talented and diverse colleagues at all levels. Maybe youll even get to meet Polkaroo!

Come build with us.

Find and follow us on : LinkedIn (@tvontario) and X (@TVO).

We invite you to submit your application by July 21 2025 at 5 pm . Not sure you have everything were asking for but know you can make a big impact Tell us your story and we will be happy to consider you.

To learn more about us and our culture please visit us at .

Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process (e.g. including alternate formats of materials accessible meeting rooms). If you are seeking accommodations during the application or interview process please advise us as soon as possible so that appropriate arrangements can be made by sending your request to .

Required Experience :

Senior IC

Key Skills

Databases,Data Analytics,Microsoft Access,SQL,Power BI,R,Tableau,Data Management,Data Mining,SAS,Data Analysis Skills,Analytics

Employment Type : Full-Time

Department / Functional Area : Product Development

Experience : years

Vacancy : 1

Monthly Salary Salary : 62859 - 68723