Senior Analyst – Campaign Execution

Finance Professionals Inc.; Caledon; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading financial institution in Downtown Toronto is seeking a Senior Analyst – Campaign Execution. The role involves ensuring accurate campaign design, performing quality assurance audits, and leveraging data analytics in a collaborative environment. Candidates are expected to have extensive experience with SAS and SQL, along with strong project management skills to succeed in this challenging yet rewarding position.

Qualifications

• 4-5+ years in relational database marketing.
• Experience with SAS, SQL, and data analytic tools.
• Strong project management and analytical skills.

Responsibilities

• Build campaigns for credit cards and banking accounts using SAS.
• Translate technical specs into deployment code for marketing.
• Conduct quality assurance audits for campaign design.

Skills

Relational database marketing

Data analytic tools

Project management

Analytical mindset

Problem resolution

Strong communication

Attention to detail

Teamwork

Tools

SAS

SQL

Python

Teradata

Job description

Our client, a leading financial institution in Downtown Toronto, is looking for a Senior Analyst – Campaign Execution to complete quality assurance audits to ensure the campaign design & build has been accurately interpreted to meet the business need. The successful candidate will have the opportunity to work with one of the Top 5 Banks in Canada.

Typical Day in Role:

1. Use SAS and other supporting tools to build campaigns for credit cards and everyday banking accounts/clients.
2. Responsible for translating technical specifications into code for the timely deployment of Direct Marketing tactics through various channels.
3. Complete quality assurance audits to ensure the campaign design & build has been accurately interpreted to meet the business need.
4. Follow all Data Stewardship and Governance policies and processes that align with and support Canadian Banking business strategies and priorities.
5. Ensure corporate reputation is maintained by strict adherence to privacy guidelines, ethics, data stewardship, and governance policies and processes.
6. Highly skilled at data mining.
7. Responsible for developing complex campaigns, integrating and leveraging learnings from past and post-campaign results.
8. Demonstrate leadership in process improvement and coding efficiency.
9. Identify and implement new methods or processes to shorten the marketing cycle or reduce costs.
10. Ensure that all CRM concepts (including predictive models) and CIDM standard methodologies and best practices are implemented in daily routines by self and team.
11. Act as peer coach and share best practices with the team.
12. Act as Subject Matter Expert on relevant data sources, channels, and CIDM standards.
13. Train and mentor new team members as needed.
14. Proficiency in SAS and SQL is required.

Must-Have Skills:

1. 4-5+ years of specialized expertise in relational database marketing and structured programming concepts, including data analytic and decisioning tools (e.g., SAS, SQL, Aprimo Teradata).
2. 4-5+ years experience in applying experimental design.
3. Strong analytical mindset.
4. Ability to build strong lateral relationships through influence.
5. Strong project management and implementation skills, including time management.
6. Strong problem resolution and decision-making skills.
7. Excellent written and oral communication skills for developing and conveying insights.
8. Ability to work steadily and accurately under pressure, especially during peak periods.
9. Attention to detail and effective time management.
10. Strong experience in the financial services industry, including understanding of marketing (asset).
11. Some facilitation and coaching skills.
12. Some strategic mindset.

Nice-To-Have Skills:

• Python and data lake experience.

Soft Skills Required:

1. Good communication.
2. Teamwork and cooperation.
3. Impact and influence.
4. Organizational awareness.
5. Achievement motivation.
6. Dealing with ambiguity.
7. Dynamic teaming ability.
8. Clear and concise communication with business partners.

Our finance professional is committed to creating an inclusive environment where all team members and clients feel they belong. We seek applicants with diverse abilities and provide an accessible candidate experience. We advocate for you and welcome applicants regardless of race, color, religion, national origin, sex, disability, or age.