Senior Analyst, Audience Research and Revenue Growth (English Services) (Telework / Hybrid)

Radio-Canada; Toronto; Hybrid; CAD 70,000 - 90,000; Full time

Job summary

A leading national broadcaster is seeking a Senior Analyst to support audience growth through quantitative media research data analysis. This mid-senior level position requires experience with NLogic software and various media metrics. The successful candidate will work collaboratively, manage projects independently, and effectively communicate findings to stakeholders. The role is full-time and offers a hybrid working arrangement based in Toronto.

Qualifications

• Demonstrated ability to analyze cross-platform data.
• Expertise in audience research and metrics reporting.
• Excellent project management skills and meeting deadlines.

Responsibilities

• Execute reporting and analysis based on media research data.
• Work with stakeholders to assess information needs.
• Conduct competitive landscape assessments for strategic decisions.

Skills

NLogic software (Instar TV)

Numeris metrics

VAM data analysis

Adobe & Amplitude digital metrics

Comscore for online measurement

Data visualization (Google Looker, Power BI)

Google Suite (Sheets, Slides, Docs)

Microsoft Office skills

Oral and written communication

Job description

Senior Analyst, Audience Research and Revenue Growth (English Services) (Telework / Hybrid)

Join to apply for the Senior Analyst, Audience Research and Revenue Growth (English Services) (Telework / Hybrid) role at Radio-Canada

Position Title

Senior Analyst, Audience Research and Revenue Growth (English Services) (Telework / Hybrid)

Status Of Employment

Permanent

Position Language Requirement

English

Language Skills

English (First Official Language), English (Reading), English (Speaking), English (Writing)

Work at CBC / Radio-Canada

At CBC / Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.

Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.

Unposting Date

2025-08-19 11:59 PM

Your Role

The Senior Analyst will execute a variety of reporting and analysis based on quantitative media research data in support of audience growth for CBC English Services Entertainment, Factual and Sports, as well as leveraging these findings for monetization for our Media Solutions team. The successful candidate will be a key member of a team of research analysts assigned to these tasks.

The role requires proficiency in both linear television and digital audience measurement, as well as experience with reporting on key performance metrics and providing actionable insights.

The Senior Analyst will work with internal stakeholders and utilize appropriate research tools to assess information needs for strategic decisions. This includes work on competitive landscape assessments, audience target setting, content acquisition, content performance, scheduling strategies, promotional campaigns, marketing plans, and other duties as required.

We are looking for a candidate with the following media research skills :

• Demonstrated use of NLogic software (Instar TV) and Numeris metrics.
• Understanding of VAM data and experience analyzing cross-platform data.
• Expertise in digital metrics (Adobe & Amplitude) to track performance and identify opportunities for growth.
• Experience using Comscore for online competitive performance measurement.
• Knowledge of the media environment and technical aspects of audience measurement.
• Understanding of CBC Entertainment, Factual and Sports programming and objectives.
• Knowledge of data visualization and dashboard creation (Google Looker, Power BI).
• Strong Google Suite (Sheets, Slides, Docs) and Microsoft Office skills.
• Ability to respond to diverse stakeholder needs.
• Collaborative team support skills.
• Ability to independently manage projects and meet deadlines.
• Diplomatic handling of confidential and sensitive issues.
• Excellent oral and written communication skills for presenting research findings.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only those selected for an interview will be contacted.

As part of our recruitment process, candidates who advance will undergo a background check, including a mandatory criminal record check and possibly other checks based on operational needs.

CBC / Radio-Canada values diversity and is committed to an inclusive workplace. If you require accommodations during the recruitment process, please contact us at [e-mail].

All employees must adhere to our Code of Conduct and policies on conflicts of interest, which should be disclosed if applicable.

Primary Location :

Broadcast Centre, 205 Wellington St. W., Toronto, Ontario, M5V 3G7

Number Of Openings

1

Work Schedule

Full time

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Business Development and Sales

Industries

Broadcast Media Production and Distribution

We encourage applications from diverse backgrounds and experiences. For more information, visit our Diversity and Inclusion section on our website. If you need accommodations, contact us at [e-mail].