Senior Analyst - Amex Offers Program - Marketing

American Express Services Europe Limited; Toronto; Hybrid; CAD 60,000 - 80,000; Full time

Job summary

American Express is seeking a driven marketing professional for the Amex Offers Program Management team in Toronto. The role focuses on campaign execution and vendor management, requiring strong project management skills and a customer-centric mindset. Join a company that values your contributions and offers a flexible working model along with comprehensive benefits.

Benefits

Competitive base salaries

Bonus incentives

Comprehensive medical, dental, vision, life insurance

Flexible working model

Generous paid parental leave policies

Career development and training opportunities

Qualifications

• Minimum 2 years of marketing experience preferred.
• Experience managing marketing/communication campaigns.
• Detail-oriented and able to handle multiple priorities.

Responsibilities

• Assist in managing vendor partnerships for business goals.
• Drive campaign execution and support flawless project management.
• Monitor lead generation channels and evaluate incoming leads.

Skills

Project Management

Data Analysis

Communication

Customer-centric approach

Stakeholder Engagement

Education

University Degree or equivalent

Job description

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

About Global Merchant Services

In the Global Merchant Services (GMS) department we are dedicated to bringing together buyers and sellers to transform how and where American Express is welcomed. This role is within the GMS Marketing department which is responsible for partnering with stakeholders to drive profitable growth, accelerate coverage and enhance the value of Amex acceptance to merchants and Cardmembers. We focus on enhancing our relationships with millions of merchants of all shapes and sizes, and our geographic purview includes many commerce hubs across the globe including the U.S, Canada, Latin America, the Caribbean, Europe and the Asia-Pacific region.

It is also critical for GMS Marketing to collaborate effectively with Card Issuing teams and other sister organizations across the Blue Box in order to fully harness the power of the closed loop via mediums including Custom Consulting, Amex Offers, Recommendations, Shop Small, Digital Experiences and Brand Awareness. GMS Marketing partners with organizations including Client Management, Marketing Operations, Information Management, Enterprise Digital, Merchant Interactive, Global Advertising and Brand Management and Global Servicing Network.

We are seeking a driven, ambitious and innovativeindividualwho is interested in helping to accelerate American Express’ coverage and acceptance.

The Role

This role will support the Amex Offers Program Management team to ensureexcellent campaign execution. The incumbent will drive process efficiencies and bring new Amex Offers capabilities and functionalities to the market to drive merchant engagement.This individual will also be on-boarding and managing third party partners by leading with a compliance-first mindset.

Amex Offers is a state-of-the-art digital platform which aims to deliver differentiated value to both our Cardmembers and merchants to drive engagement and spend. The successful candidate will be responsible for developing and implementing innovative marketing campaigns through Amex Offers.Relationships across numerous internal and external partners are critical to support the development, management, and measurement of these marketing campaigns.

The successful candidate will bring a strong customer first mindset along with a proven ability to collaborate and drive results among a diverse stakeholder group, providing an insights-driven strategic thought leadership through marketing excellence, operating as trusted marketing consultant to differentiate our network and support GMS Canada to achieve its business priorities. The incumbent will be responsible for the end-to-end project management of setting up offers to deliver key measurable business metrics such as driving Active locations in force, improving merchant satisfaction, driving merchant and cardmember engagement (unique redeemers, merchant funded offer metrics as measurement)

Key Roles & Responsibilities:

• Assist in managing and strengthening vendor partnerships to drive business objectives for both parties.
• Deliver, train and support vendors with proposals, forecasts and campaign results for merchants.
• Partner with Client Management, Merchant Acquisition and other internal partners such as Card Issuers, Public Relations, Offer Governance, Legal and Compliance.
• Project manage and work with Amex processes and systems to support flawless campaign execution.
• Maintain and monitor lead generation channels along with the evaluation of incoming leads.

Required Qualifications:

• University Degree, or equivalent combination of education and business experience.
• Marketing experience, 2 years preferred.
• Progressive development in management of marketing/communication campaigns, including testing strategies, analyzing business opportunities, recommending and implementing actions.
• Strong project management skills and organizational skills (attention to detail, handling multiple priorities and stakeholders while managing tight timelines and budget).
• Analyzing and leveraging data to support insights, strategy and recommendations
• Proven ability to build and leverage strong relationships, and take initiative, championing a project from conception through implementation to evaluation.
• Clear and concise written and verbal communication skills with a customer-centric perspective.
• Ability to operate productively and independently in a fast moving, high energy environment.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries
• Bonus incentives
• Support for financial-well-being and retirement
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• Generous paid parental leave policies (depending on your location)
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

American Express is committed to providing an inclusive and accessible work environment in which all people who apply for positions or who work for or on behalf of Amex are treated with dignity and respect and are provided with equal treatment with respect to employment, regardless of that person's age, sex, sexual orientation, gender identity, gender expression, race, colour, ancestry, ethnic or national origin, citizenship, religion or creed, marital status, family status, pregnancy, disability, record of offences, social condition or origin, political beliefs, association or activity or other factors prohibited under applicable Human Rights legislation (the “Prohibited Grounds”). If you have a disability and need accommodation, please speak with the Recruiter for more information.

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.