Senior Analyst, Advertising

Outshine; Canada; Hybrid; CAD 59,000 - 68,000; Full time

Job summary

Outshine is seeking a Senior Advertising Analyst to optimize paid digital advertising for top B2B SaaS clients. The role involves analyzing campaign performance, utilizing strong client service instincts, and working closely with a passionate team in a hybrid work environment, providing ample growth and development opportunities.

Benefits

Competitive vacation time

Health & dental plan (80% employer coverage)

Wellness budget of $350/year

RRSP matching up to 3%

Flexible working hours

100% salary top-up for parental leave (first 12 weeks)

Qualifications

• 2+ years experience in paid digital advertising or media buying/planning.
• Experience with platforms like Google Ads, Microsoft Ads, Meta, LinkedIn.
• Experience in an advertising or marketing agency is an asset.

Responsibilities

• Execute, optimize, and report on paid digital advertising programs.
• Analyze campaign performance and identify new opportunities.
• Ensure high-quality client experiences with data presentation.

Skills

Analytical skills

Client service skills

Proactive approach

Strong communication

Detail-oriented

Education

Digital/marketing certifications (e.g., Google Analytics, Google Ads)

Tools

Google Suite (Docs, Sheets, Gmail, Slides)

Job description

Join our team of passionate digital marketers who want to see and feel the impact of their hard work. As a Senior Advertising Analyst with Outshine, you’ll execute, optimize, and report on paid digital advertising programs to help our clients—some of the best B2B SaaS companies in the world—reach their goals.

The successful candidate will be locatedwithin Canadaand can expect to earn between$59,000-$68,000 CAD/year, as part of a complete, competitive package. At Outshine, we're committed to fair and growth-oriented compensation, and tend to see most Senior Analysts join our team around the mid-point with variations depending upon relevant skills and experience. A lower starting salary usually reflects strong potential paired with ongoing skill development.

Role & Responsibilities

As a Senior Analyst, you’ll hone your technical, in-platform advertising skills alongside a team dedicated to exceptional client service. You are a shining example of someone with:

- Strong analysis skills: You notice opportunities, bring forward new ideas, and focus consistently on how we can best improve and optimize our clients’ advertising campaigns.

- A natural sense of accountability and ownership: Teammates can trust you to do what you say you’re going to do, meet your deadlines, perform your own QA, and take ownership of your tasks and responsibilities.

- Great client service instincts: You know what it takes to deliver consistent, high-quality client experiences both on calls and asynchronously, and enjoy presenting data, results, and performance insights.

- A strong team approach: You understand how a team can work together and where you can positively impact our collective work. You regularly raise your hand to take on tasks, help out, and provide peer-to-peer support to ensure our teams are always at their best.

About You

To be the best fit for this role, you’re:

• Detail-Oriented: Hyper-focused on the details and their impact on the bigger picture
• Proactive: You prioritize forward momentum on projects and in your own development
• Analytical: You exhibit a probing mind and draw insights from data
• Growth-Driven: You believe talent and performance can be developed through effort and persistence
• Efficient: You produce significant output, avoiding wasted effort where possible
• Honest & Ethical: You don’t cut corners; you do what is right, not convenient
• Driven: You expect personal & team performance to be nothing short of the best
• A Strong Communicator: You speak and write clearly and articulately
• Proficient working in the Google suite of products (Docs, Sheets, Gmail, Slides) and can effectively create, format and proofread shared client deliverables
• Above-average organization, communication, and time management skills

Additional Requirements

• 2+ year(s) relevant experience in paid digital advertising or media buying/planning, specifically across paid social and search platforms (Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit)
• Digital/marketing certifications under your belt, such as Google Analytics, Google Ads, etc.
• Experience in an advertising or marketing agency is an asset

Our people are our greatest asset, and we don’t make any mistakes about that. We invest massively in our team, offering:

• Competitive vacation time, your birthday off, and two days/year of volunteer paid time off
• Family or single enrolment in our group health and dental plan (we pay 80%, you pay 20%)
• Additional health benefits, including a $350/year wellness budget, an employee assistance program, and flexible working hours
• RRSP matching up to 3% of your salary
• Extensive training opportunities, both internal (i.e. mentorship program) and external (i.e. individual allowances for attending conferences, participating in relevant courses, etc.)
• Monthly cell phone allowance
• Parental leave support and benefits, including a 100% salary top-up for the first 12 weeks of leave and uninterrupted access to health and dental benefits

Outshine's office space is located in Halifax's North End, and we have embraced a hybrid work model where teammates can choose the work arrangement that’s best for them—remote, in-office, or both.

We also offer:

• An allowance to set up your home workspace
• Opportunities for team connection, including two in-person team-wide events each year (onsite in the Spring & offsite in the Fall), as well as online opportunities (virtual trivia, meditation hours, cooking classes, Lunch & Learns, and more)
• Best-in-class tech stack, including Slack, Zoom, Looker, Asana, and Loom
• A comprehensive, virtual onboarding experience intended to introduce colleagues to our work and each other

About Outshine

Outshine is a team of digital marketers that drive revenue growth for the world’s most exciting B2B SaaS companies. We drive that growth through digital advertising, deep expertise in data, and a relentless focus on client experience.

When it comes to our work, it’s hard to beat the scale of our clients. We enjoy the luxuries of being headquartered in Halifax while serving a global clientele every day. Our work is spread throughout San Francisco, New York, Europe, Australia, and beyond.

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