Senior AI-Driven Web Experience Lead

AppHelp by AppDirect; Toronto; On-site; CAD 180,000 - 225,000; Full time

Job summary

AppDirect is seeking a Senior Manager of Web & AI Experience to lead the strategy and execution of our corporate website and key sales/marketing apps. You will drive AI integration, optimize for UX, and mentor a cross-functional web development team incorporating the latest AI tools.

You will collaborate with design, product, and marketing to deliver measurable outcomes and push the AI-enabled front door for customers and partners.

Qualifications

• 5+ years leading web strategy or digital product management, ideally in a B2B SaaS environment.
• Hands-on experience with React, Next.js, web infrastructure, vibe-coding tools, and database/CMS systems.
• Demonstrated experience integrating AI tools into development or content workflows, including LLM-driven coding tools.
• Proven experience with technical SEO, performance optimization, and structured data.
• Experience managing technical teams and driving cross-functional initiatives with product, design, and marketing stakeholders.

Responsibilities

• Own the strategy, roadmap, and execution of AppDirect's corporate website and cornerstone sales and marketing applications, ensuring alignment with business goals and measurable outcomes.
• Lead AI integration across the team's workflows — identifying, testing, and implementing tools for development acceleration, content generation, prototyping, and UX personalization.
• Drive LLM-aware content (AEO/GEO) and SEO strategy, ensuring digital content is discoverable by both human audiences and AI systems.
• Manage and mentor a team of web developers working with the latest AI & Web technologies, setting performance standards and supporting professional development.
• Partner with design and UI teams to evolve our component library and design system, ensuring consistency, accessibility, and responsiveness across all digital touchpoints.
• Improve site performance through technical optimization, structured data, experimentation, and conversion testing.

Skills

Web strategy

Design leadership

B2B SaaS

React

Next.js

AI integration

SEO

Performance optimization

Team leadership

Tools

Cursor

Lovable

devs.ai

CMS systems

Job description

AppDirect is seeking a Senior Manager of Web & AI Experience to lead the strategy and execution of our corporate website and key sales/marketing apps. You will drive AI integration, optimize for UX, and mentor a cross-functional web development team incorporating the latest AI tools.

You will collaborate with design, product, and marketing to deliver measurable outcomes and push the AI-enabled front door for customers and partners.